MKT Quiz 7

The three major types of reference groups are: Select one: a. actual, implied, and desired. b. aspirational, disassociative, and membership c. family, peer group, and media. d. memberships, aspirational, and advocacy. e. advocacy, avoidance, and approach.

Aspirational, disassociative, and membership

Jenny cares more about what the Apple product says about her than in how it functions. This situation involves the psychological influence of learning.

False

In the consumer buying decision process, the information search stage a) yields a group of brands that a buyer views as possible alternatives. b) involves a buyer becoming aware of the need for a product. c) is not necessary when the buyer is involved in extensive decision making. d) occurs immediately after evaluation of alternatives. e) is lengthy for routine response buying behavior.

a) yields a group of brands that a buyer views as possible alternatives.

In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement .a. Low; High b. High; Low c. Enduring; High d. High; Enduring e. Low; Enduring

b. High; Low

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has express his or her a. service characteristics .b. evaluative criteria. c. consideration set. d. information search criteria e. framing characteristics.

b. evaluative criteria.

High school seniors who are trying to decide which college to attend; and newlyweds looking to buy their first home exhibit the same behavior with respect to their level of involvement in their buying process. Which of the following best describes this common buying behavior? a. Intensive problem solving behavior b. Rationalized problem solving behavior c. Extended problem solving behavior d. Routinized problem solving behavior e. Limited problem solving behavior

c. Extended problem solving behavior

After purchasing a product, post purchase evaluation may result in cognitive dissonance. Cognitive dissonance is a. a function of the manner in which the manufacturer of the product describes its attributes. b. the congruence between external and internal searches for product information. c. doubts that occur because the buyer questions whether the decision to purchase the product was right d. the establishment of criteria for comparing products. e. dissatisfaction with the purchase.

c. doubts that occur because the buyer questions whether the decision to purchase the product was right.

All of the following are marketer-dominated sources of information except a. salespeople b. advertising c. friends d. packaging e. displays

c. friends

Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant's decision? a. Social surroundings b. Antecedent states c. Momentary mood d. Physical surroundings e. Purchase reasons

d. Physical surroundings

Mario and his friend have been talking about their love of Bose headphones and speakers. Mario's friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective a. organization. b. exposure. c. information. d. retention. e. distortion.

e. distortion