MKT Research Ch. 20

Which element of the written research report should fit on a single page if at all possible?

Executive Summary

A good way to think about how to write the executive summary is by determining what you would tell someone about the project if you only had 60 minutes to do so.

False

Of the standards for writing a research report, which one has the most to do with precision of expression?

Clarity

Which section of the written research report typically contains a copy of the questionnaire or observation form used to collect the data?

Appendices

When writing the report, continually asking whether every question in the original assignment has been addressed is a way to ensure which attribute of a good, written report?

Completeness

Which of the following points of the report are least essential for including in the executive summary?

Method

Which section of the written research report tells in general terms about the types of research used in the project?

Method

What part of the Executive Summary is often presented in the form of "bullet" point format?

Most important results

Which section, because of its detail, usually makes up the bulk of the report?

Results

Which of the following is NOT one of the attributes the written research report must have?

Technical

clarity

The degree to which the phrasing in the report is precise.

accuracy

The degree to which the reasoning in the report is logical and the information correct.

complete

The degree to which the report provides all the information readers need in language they understand.

What should be an objective of rewriting the first draft of a research report?

To reduce the length by 50%

A written research report must be complete without being too complete.

True

The methods section of the report is one of the most difficult to write.

True

What practice(s) should be followed when writing the research report?

Use short sentences