MKT Research Chapter 12
A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________. A) simple random sampling B) snowball sampling C) cluster sampling D) systematic sampling E) succession sampling
D
A(n) ________ is a subgroup of the elements of the population selected for participation in the study. A) census B) element C) incident D) sample E) segment
D
All of the following are common examples of judgmental sampling EXCEPT: A) test markets selected to determine the potential of a new product. B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company. C) department stores selected to test new merchandising display. D) mall intercept interviews conducted without qualifying the respondents. E) bellwether precincts selected in voting behavior research.
D
All of the following are examples of commonly used nonprobability sampling techniques EXCEPT: A) judgmental sampling. B) quota sampling. C) snowball sampling. D) cluster sampling. E) convenience sampling.
D
Examples of nonprobability sampling includes all of the following EXCEPT: A) interviewing people at street corners. B) interviewing people in retail stores. C) interviewing people in malls. D) All of the above selections are examples of nonprobability sampling. E) A and B
D
In ________, sampling elements are selected by chance, that is, randomly. A) nonprobability sampling B) convenience sampling C) judgmental sampling D) probability sampling E) lotto sampling
D
The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________. A) sample B) inference C) hypothesis D) population E) element aggregate
D
________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random. A) Systematic dialing B) Cluster dialing C) Quota dialing D) Random-digit dialing E) Speed dialing
D
According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT: A) individuals responsible for making or influencing decision may vary. B) in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries. C) equivalence of samples can elude the researcher. D) probability sampling techniques are uncommon overseas. E) non-governmental organizations are needed for implementing the sampling design in some countries of the world.
E
All of the following are options in which to treat sampling frame error EXCEPT: A) the population can be redefined in terms of the sampling frame. B) the representativeness of the research frame can be verified during the data collection process. C) the data can be statistically adjusted by weighing under- or overrepresented segments to achieve a more representative sample. D) B and C E) A, B and C represent options to treat sampling frame error.
E
Conditions favoring the choice of using a sample over a census include all of the following EXCEPT: A) small budget. B) time available is short. C) population size is large. D) variance in the characteristic of interest is low. E) cost of sampling error is high.
E
In the Harris Poll Online, which of the following procedures are NOT used to maintain the reliability and integrity in the sample? A) password protection B) reminder invitations C) sharing a summary of the survey findings is used as an incentive for respondents to participate D) A and C E) A, B and C are all procedures used
E
Which of the following is NOT a weakness of simple random sampling? A) difficult to construct sampling frame B) expensive C) lower precision producing samples with large standard errors D) no assurance of representativeness E) not easily understood
E
Which of the following is NOT a weakness of stratified sampling? A) difficult to select relevant stratification variables B) not feasible to stratify on many variables C) expensive D) A and C only E) A, B, and C are weaknesses of stratified sampling.
E
________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements. A) Nonprobability sampling B) Probability sampling C) Simple random sampling D) Systematic sampling E) Umpire sampling
A
________ is a probability sampling technique in which each element in the population has a known and equal probability of selection. A) Simple random sampling B) Quota sampling C) Snowball sampling D) Cluster sampling E) Equivalent sampling
A
A ________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population. A) sampling frame B) census tract C) sampling unit D) hypothesis E) geodemographic template
A
A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________. A) probability sampling B) nonprobability sampling C) quota sampling D) snowball sampling E) window sampling
A
A(n) ________ involves a complete count of each element in a population. A) census B) sample C) element D) sampling unit E) count
A
According to the text, ________ refers to the level of uncertainty about the characteristic being measured. A) precision B) reliability C) validity D) efficiency E) technical doubt
A
According to the text, which of the following is the first step in the sampling design process? A) define the population B) determine the sampling frame C) select sampling technique(s) D) determine the sample size E) count your resources available
A
All of the following are examples of convenience sampling EXCEPT: A) expert witnesses used in court. B) use of students, church groups, and members of social organizations. C) department stores using charge account lists. D) tear-out questionnaires included in a magazine. E) mall intercept interviews conducted without qualifying respondents.
A
In sampling, a(n) ________ is the object or person about which or from which the information is desired. A) element B) incident C) hypothesis D) census E) information unit
A
The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________. A) target population B) census C) element D) incident
A
Which of the following is NOT an example of a commonly used probability sampling technique? A) quota sampling B) systematic sampling C) stratified sampling D) cluster sampling E) simple random sampling
A
________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer. A) Convenience sampling B) Snowball sampling C) Simple random sampling D) Systematic sampling E) Window sampling
A
________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment. A) Quota sampling B) Simple random sampling C) Snowball sampling D) Cluster sampling E) Stratified sampling
A
A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________. A) quota sampling B) snowball sampling C) stratified sampling D) cluster sampling E) respondent sampling
B
A(n) ________ is the total of all the elements that share some common set of characteristics. A) sample B) population C) inference D) hypothesis E) sum of the elements
B
According to the text, which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book? A) It does not contain unlisted numbers. B) It does not contain zip codes for the listed numbers. C) It does not contain the telephone numbers of the people who have moved into the area after the telephone book was published. D) It lists the inactive telephone number of people who have moved out of the area since the telephone book was published. E) C and D
B
Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n) ________. A) incident B) element C) hypothesis D) census E) inference unit
B
Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________. A) probability sampling techniques B) nonprobability sampling techniques C) stratified sampling D) cluster sampling E) semantic differential sampling
B
The target population should be defined in terms of all of the following EXCEPT: A) elements. B) cost. C) sampling units. D) time frame. E) extent.
B
A ________ is the basic unit containing the elements of the population to be sampled. A) hypothesis B) theory C) sampling unit D) coefficient alpha E) household
C
A complete enumeration of the elements of a population or study objects is called a(n) ________. A) sample B) element C) census D) sampling unit E) count
C
A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________. A) quota sampling B) snowball sampling C) judgmental sampling D) sampling E) simple random sampling
C
According to the text, in survey research, the element is usually the ________. A) questionnaire B) interviewer C) respondent D) product E) Metropolitan Statistical Area (MSA)
C
In which of the following types of research are convenience samples appropriate to use? A) descriptive research B) causal research C) exploratory research D) survey research E) any research where the goal is to draw population inferences
C
The number of units to be included in a study is called the ________. A) census B) sampling frame C) sample size D) incident E) company roster
C
Which of the following is NOT one of the five basic questions that is addressed in the sample design phase? A) "Should a sample be taken?" B) "What kind of sample should be taken?" C) "How much should the sample cost?" D) "How large should the sample be?" E) "What process should be followed?"
C
