MKT week 3

The external ______ environment that influences consumer behavior includes consumers' family, reference groups, and culture.

social

Retailers use ______ to see how well they are doing at turning potential buyers into actual buyers.

the conversion rate

The consumer decision process is best defined as ______.

the steps consumers experience when making a purchase

Why would a firm record the number of abandoned virtual carts on its website?

to assess the conversion rate

The collection of all possible alternatives for a decision, even those the buyers would not consider and might not even be aware of, is referred to as the ______.

universal set

Which purchase would most likely be motivated by a safety need?

A BURGLAR ALARM

In which situation did an alternative evaluation option occur within the search process?

Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store

Place the steps of the consumer decision process in order, with the first step at the top.

Need Recognition Information Search Alternative Evaluation Purchase and Consumption Postpurchase

Need recognition would be greatest in which situation?

Pete returned home from work to find that his refrigerator is broken and that his refrigerated and frozen food must be thrown out.

True or False: Consumers often evaluate alternatives while still engaged in the search process.

T

True or False: Situational factors sometimes override psychological and social issues.

True

Limited problem solving is most likely to occur under which condition?

When the consumer has a purchase decision that calls for, at most, moderate effort and time

In addition to customer satisfaction and loyalty, which of the following is also one of the potential postpurchase outcomes?

cognitive dissonance

Consumers often use ______ problem solving for risky purchase decisions.

extended

Jamie wants to buy a car. She reads car reviews online, asks her friends for advice, and visits the websites of all the major car manufacturers. Next, she goes to several car dealerships to test-drive cars. Jamie is engaging in which type of problem solving to select a car?

extended

True or False: Universal sets are a subset of retrieval sets and evoked sets.

false

If you are motivated by physiological needs to make a purchase, which product would you buy?

food

Accessing information from one's own memory and knowledge is known as a(n) _____ information search.

internal

Horace needs a new pair of running shoes. He first thinks about the last pair he bought, how comfortable they are, and how well they have held up. In this example, Horace is conducting a(n) ______ search for information.

internal

What are the two types of information search? (Choose every correct answer.)

internal and external search

Consumers may have different levels of ______, which is known as the consumer's degree of interest in a product or service.

involvement

Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low- _____ beer buyer.

involvement

Wayne buys a new laptop every two years. At this point, rather than research different brands, he simply orders the latest version of the one he already has. For Wayne, the laptop is a(n) ______ problem-solving purchase experience.

limited

Which factor does NOT directly influence how the consumer makes a purchase decision?

macroeconomic factors

A(n) ______ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever.

motive

The impetus that pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is a(n) ______.

motive

The social influences that affect a consumer's behavior do NOT include _______. family perceptions reference groups culture

perceptions

The motive that drives Conrad to buy a large bottle of Gatorade after running 3 miles and drink it quickly is a(n) ______ need.

physiological

The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is ____ behavior.

postpurchase

Consumer decision making about products and services is influenced by the configuration of the market mix, social influences, ______ factors, and sociological factors.

psychological

Which of the following factors typically influence the consumer decision process the same way each time? (Check all that apply.)

psychological social

Need ____ is the first stage in the consumer decision process.

recognition

Betty buys hand soap for her kitchen and bathrooms in order to prevent the spread of germs. She is motivated by a which of the following needs?

safety

The ______ is the second step in the consumer decision process.

search for information

Which stage in the consumer decision process comes immediately after need recognition?

search for information