MKT200 Chapter 1 Apple Inc. Quiz CENGAGE

the Marketing Concept

Apple continues to develop new products beyond computers—such as the phones, tablets, and headphones showcased in the new store—to satisfy customer desires and needs but also to enable it to achieve its own goals and thrive for the long term. This best illustrates _______.

relationship marketing

Apple is willing to spend significant resources and even to devote 20% of its retail space to education and entertainment purposes in order to build long-term customer connections that increase customer value over time and help the firm gain significant understanding into customer needs. This relates to _______.

Promotion

Apple's "creative pros" and "evangelists," who help customers get the most out of their products and gain support for its products, are most likely associated with which of the following marketing mix elements?

Distribution

Apple's updated flagship store is most associated with which marketing mix variable?