Mkt301 chapter_10
d
A researcher contacts a respondent who meets all the requirements for inclusion in the sample. The researcher starts the interview process and after completing the first five questions, skips directly to the second last question. He later on makes up the answers to the questions that he had never asked of the respondent. This inappropriate behavior falls under which of the following data validation areas? A. Fraud B. Mid-survey validation C. Skip question validation D. Completeness E. Screening
a
A researcher decides to assign a value of 1 if the respondent is male and a value of 2 if the respondent is a female. By assigning numbers to different genders, the researcher is engaged in the process of: A. coding. B. editing. C. validation. D. data summarization. E. data tabulation.
c
All of the following statements are true about coding, EXCEPT: A. coding can be tedious if certain issues are not addressed prior to collecting the data. B. a well-planned questionnaire can reduce the amount of time spent on coding. C. for open-ended questions, a coding process should be prepared before collecting data. D. numerical codes are easier to input than alphanumeric codes. E. coding involves grouping and assigning values to responses to the survey questions.
b
An example of curbstoning is: A. when the respondents improperly fill out the questionnaire. B. when the interviewer fills out the instrument without interviewing the respondent. C. when the interviewer contacts respondents by phone and then records their observations. D. when the interviewer interviews respondents and records their observations. E. when the respondents are unreachable.
a
An example of fraud in the data validation process is when: A. the interviewer contacts the respondent simply to get a name and address and then proceeds to falsify the interview. B. the interviewer, unconsciously or not, injects a tone of negativity. C. the interviewer misrepresents himself/herself to the respondent. D. the interviewer does not submit all the data collected during the collection process. E. the interviewer distributes the data collected to various organizations thereby violating confidentiality agreements.
d
An example of procedure in the data validation process is when: A. the interviewer contacts the respondent simply to get a name and address and then proceeds to falsify the interview. B. the raw data is checked for mistakes made by either the interviewer or respondent. C. a sample of respondents is recontacted and asked to verify whether they answered various questions from different parts of the interview form. D. a sample of respondents is recontacted to ensure the interview took place at the proper setting. E. a sample of respondents is recontacted to ensure that they are qualified to participate in the exercise.
c
Assume that for a data field, only the codes 1 or 2 should appear. If a researcher mistakenly inputs any other number (say, 3), an error message is immediately displayed on the screen. This indicates that the software being used for data entry probably has a(n): A. data input detection system. B. input error capture mechanism. C. error edit routine. D. catch-error template. E. outlier detection routine.
c
Calculate the mode of the following raw responses: 2, 3, 3, 4, 5, 5, 6, 6, 6, 7, 8. A. 4 B. 5 C. 6 D. 7 E. 8
c
Calculate the range of the following raw responses: 2, 3, 3, 4, 5, 5, 6, 6, 6, 7, 8. A. 4 B. 5 C. 6 D. 7 E. 8
e
If a researcher asks if a tone of negativity was injected into the interviewing process, the researcher is dealing with a question of: A. fraud. B. screening. C. procedure. D. completeness. E. courtesy.
d
If a researcher makes a subjective judgment about classifying a response into a predefined category, the researcher is working on which aspect of the data editing process? A. Courtesy and respect B. Accurate recording of answer C. Correct screening questions D. Reponses to open-ended items E. Probing for a deeper response
b
If a researcher recontacts a respondent to collect information on a question that was accidentally skipped by the interviewer, the researcher is checking which area of concern while editing data? A. Courtesy and respect B. Accurate recording of answer C. Correct screening questions D. Reponses to open-ended items E. Probing for a deeper response
c
If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data? A. Courtesy and respect B. Proper recording of answer C. Correct screening questions D. Reponses to open-ended items E. Probing for a deeper response
c
In a survey, a total of 500 surveys were filled out. One hundred of these responses had to be removed because of missing values for a particular question ("What is your gender?"). If 40 people indicated "Male" in response to this question, what was the valid percentage of "Male" responses? A. 40% B. 8% C. 10% D. 18% E. 20%
c
In all of the following situations, one should prefer cross tabulation over one-way tabulation, EXCEPT: A. to determine the number of males and females buying Nike or Reebok shoes. B. to determine the number of males and females voting democrat, republican, or independent. C. to determine the number of males and females included in the sample. D. to determine the number of males and females assigned to control versus experimental condition. E. to determine the number of males and females preferring bus travel or train travel.
e
In the four-step process of developing codes for responses, in which stage does one address the issue of missing data? A. Consolidation of responses B. Generating a list of potential responses C. Completing the partial responses with best judgment responses D. Assigning a value to each response E. Assigning a numerical value as a code
b
One-way tabulation can do all of the following, EXCEPT: A. determine the amount of non-response to individual questions in a questionnaire. B. tabulate responses to one question against those to another question. C. locate mistakes in data entry. D. profile sample respondents. E. construct one-way frequency tables.
e
The best way to handle missing data is: A. to assign a coded value to it. B. to substitute the missing values with the median of the variable. C. to leave the data space blank for missing data. D. to substitute the missing values with the mean of the variable. E. to check on how your data analysis software will handle missing data and then determine a course of action.
b
The first step in developing codes for the anticipated responses to open-ended questions is: A. consolidation of responses. B. generating a list of potential responses. C. assigning a numerical value as a code. D. assigning a value to each response. E. assigning coded values to missing data.
e
The process of converting information from a form/questionnaire is referred to as data preparation. This process follows a four-step approach. Which one of the following is the last step in this process? A. Data validation B. Editing C. Coding of the data D. Data entry E. Data tabulation
e
To assign numerical value to each questionnaire, a researcher decides to use a four-digit code. There are probably how many questionnaires in the data set? A. 323 B. 99 C. 999 D. 576 E. 1249
e
Which of the following measures is an indicator of how similar or dissimilar the numbers are in the set of responses? A. Cross-tabulations B. Mean C. Median D. Mode E. Standard deviation
c
Which of the following measures requires that the responses be first arranged in a hierarchical pattern? A. Cross-tabulations B. Mean C. Median D. Mode E. Standard deviation
a
Which of the following statements is NOT true about data editing? A. Before being validated, the data must be edited for mistakes. B. Editing involves checking the data for mistakes made by the interviewer. C. Editing involves checking the data for mistakes made by the respondents. D. Editing involves making sure that proper questions were asked of the respondents. E. Editing involves making sure that data were collected from only qualified respondents.
a
While preparing data, Sheila identifies a number of tasks that have to be performed. She should begin with which of the following? A. Data validation B. Editing C. Coding of the data D. Data entry E. Data tabulation
