MKT370 (CH1 and CH2)
According to the __ framework, a web page is most likely to convert if it provides clear answers to these questions with information easily found above the fold (Portion of the website that can be seen w/o having to scroll down) A. 3 questions design B. Mobile-first design C. Design for Usability D. Segments E. Conversion-centered Design
A
Creating and interacting with content would be secondary conversions for a(n) __ website A. Social media B. Retail (eCommerce) C. Media D. Lead generation
A
Making a purchase is a secondary conversion for which type of site? A. Affiliate marketing B. Media C. Ecommerce D. Marketplace
A
True or false: Cookies are typically used to tailor the website experience to each user A. True B. False
A
What is the primary conversion for a lead generation website? A. Phone call/form submission B. Purchase C. Engagement D. Create an account
A
What is the primary conversion for a marketplace website? A. Posting an item for sale/making a purchase B. Booking C. Engagement D. Create an account
A
Which of the following ISN'T a secondary conversion for a search engine website? A. Creating an account B. Sign up for emails C. Click on an ad
A
__ comes from banner ads, text ads, rich media ads, or video ads that a website has paid to display on other websites, such as the ad for RCI found in an article on NYTimes.com A. Paid Referral Traffic B. Direct Traffic C. Search Traffic D. Unpaid Referral Traffic
A
The __ philosophy states that websites should be designed primarily for mobile devices and adapted to larger screens rather than the other way around A. 3 questions design B. Mobile-first design C. Design for Usability D. Segments E. Conversion-centered Design
B
What is the primary conversion for a retail (eCommerce) website? A. Phone call/form submission B. Purchase C. Engagement D. Create an account
B
What is the primary conversion for a search engine website? A. Posting an item for sale/making a purchase B. Booking C. Engagement D. Create an account
B
__ comes either from offline advertising activities or from habit. It doesn't necessarily mean the visitor typed the URL directly into the address bar. A. Paid Referral Traffic B. Direct Traffic C. Search Traffic D. Unpaid Referral Traffic
B
Page/video views and creating an account would be secondary conversions for a(n) __ website A. Social media B. Retail (eCommerce) C. Media D. Lead generation
C
What is the primary conversion for a media website? A. Phone call/form submission B. Purchase C. Engagement D. Create an account
C
What is the primary conversion for an affiliate marketing website? A. Phone call/form submission B. Engagement C. Clicking the affiliate link D. Purchase
C
Which framework is described here? Websites should be designed so that average users (& ideally, below-average users) can find what they're looking for or accomplish what they want without too much effort and without making too many wrong clicks. A. 3 questions design B. Mobile-first design C. Design for Usability D. Segments E. Conversion-centered Design
C
Which of the following is a secondary conversion for a lead generation website? A. Creating an account B. Pay for premium account C. Sign up for emails D. Click on an ad
C
__ comes from ads on the SERP that accompany the organic results. A. Paid Referral Traffic B. Unpaid Direct Traffic C. Paid Search Traffic D. Unpaid Referral Traffic
C
__ is any traffic that comes to a site from clicks on the organic search results on the search engine results page or SERP A. Paid Referral Traffic B. Direct Traffic C. Unpaid Search Traffic D. Unpaid Referral Traffic
C
A secondary conversion for a marketplace website would be __ A. Posting an item for sale/making a purchase B. Booking C. Engagement D. Creating an account
D
Many sites receive traffic from a variety of customers and potential customers whose needs and interests vary sharply. If a web page addresses the needs of one __ of customer at the expense of another __ needs, then it will not yield a high conversion rate. A. 3 questions design B. Mobile-first design C. Design for Usability D. Segments E. Conversion-centered Design
D
What is the primary conversion for a social media website? A. Phone call/form submission B. Purchase C. Engagement D. Create an account
D
Which of the following ISN'T a secondary conversion for a retail/eCommerce website? A. Creating an account B. Pay for premium account C. Sign up for emails D. Click on an ad
D
__ refers to any visitors that come to the website from any links that aren't paid for. A. Paid Referral Traffic B. Direct Traffic C. Search Traffic D. Unpaid Referral Traffic
D
This framework is typically applied to the design of landing pages rather than web pages generally, but the framework is useful for general website design strategy. This framework is considered a(n) __ A. 3 questions design B. Mobile-first design C. Design for Usability D. Segments E. Conversion-centered Design
E
