Mktg 301 Ch. 5

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

Alternative evaluation

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

Attitude

________ is a descriptive thought that a person holds about something.

Belief

__________ are part of the buyer's black box and produce certain responses.

Buyer characteristics

__________ are a type of buyer response.

Buying attitudes and preferences

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

Culture

__________ are part of the environment that enter the consumer's black box and produce certain responses.

Economic, technological, social, and cultural stimuli

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

Information search

__________ is the changes in an individual's behavior arising from experience.

Learning

__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.

Marketing stimuli

________ is the first stage of the buyer decision process, in which the consumer notices a problem.

Need recognition

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Perception

__________ is the buyer's decision about which brand to select.

Purchase decision

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

Social class

__________ is a group of people with shared value systems based on common life experiences and situations.

Subculture

In the __________ stage, the consumer seeks information about the new product.

interest

Need recognition is __________.

the first stage of the buyer decision process, in which the consumer notices a problem

Perception is ________.

the process by which people select, organize, and interpret information to form a meaningful picture of the world

In the __________ stage, the consumer considers whether trying the new product makes sense.

evaluation

In the adoption process, awareness is __________.

when the consumer becomes familiar with a new product but lacks information about it

__________ is two or more people who interact to accomplish individual or mutual goals.

A group

Buying attitudes and preferences are __________.

a type of buyer response

The first step of the business buying process is __________.

problem recognition