MKTG 330 Final

C

Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic a. recovery. b. prosperity. c. recession. d. uncertainty. e. expansion.

Legal

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities. legal ethical economic philanthropic strategic

E

Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) ____ over other motorcycle manufacturers. a. controllable advantage b. uncontrollable competitive advantage c. sustainable marketing advantage d. effective competitive advantage e. sustainable competitive advantage

refers to principles and standards that define acceptable conduct in marketing.

Marketing ethics refers to laws and regulations that govern marketing. refers to principles and standards that define acceptable conduct in marketing. maximizes an organization's positive impact and minimizes its negative impact on society. is most important for advertising agencies.

A favorable set of conditions that limit barriers or provide rewards

Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as unethical behavior found in top management. a favorable set of conditions that limit barriers or provide rewards the principles or rules that individuals use to determine the way to behave a person's relationship with others in the organization a problem or situation requiring an individual to choose a course of action

C

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers. a. technological b. political c. sociocultural d. self-regulatory e. controllable

Community relations

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address? Consumerism Marketing ethics Community relations The natural environment Promotion

Corporate culture

Tasha recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, paperclips, and note pads, and they frequently made personal long-distance calls on company phones. Tasha observes that employees do not engage in such practices at her new company. What Tasha sees is best described as a difference in significant others. profit objectives. corporate culture. legal climate. corporate goals.

An overall measure of a nation's economic standing.

The gross domestic product is a measure of the profit made by all firms in a nation. the average annual earnings per person in a nation. a measure of the types of products produced by a nation. an overall measure of a nation's economic standing. a ratio of domestic products to products produced in foreign countries.

B

The reputation for high quality timepieces and the well-known brand name of Rolex watches represents a ____ for Rolex. a. competitive advantage b. core competency c. market opportunity d. strategic window e. pricing strategy

A

Toyota has developed aluminum car bodies that are 100 percent recyclable and light enough to help conserve fuel. What kind of response is this to environmental forces? a. Proactive b. Competitive c. Reactive d. Inactive e. Controllable

Salary or wages

All of the following are factors that influence the ethical decision-making process except opportunity. individual factors. organizational culture. organizational pressure. salary or wages.

B

10. In response to the increase in demand for organic foods, Wegmans, Inc., a regional supermarket, recently created organic food departments within their large stores. The creation of these departments was a result of a. a core competency b. a market opportunity c. its sales orientation d. its distribution plan e. a competitive advantage

E

2. Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action? a. Environmental scanning b. Environmental marketing c. Demarketing d. Segmentation e. Environmental analysis

D

4. The tobacco industry in the United States is dominated by three large companies. When any one of these companies changes its price on tobacco products, the other two companies quickly adjust their prices to match it. From these characteristics, the tobacco industry could best be described as a. price sensitive. b. opportunistic. c. monopolistic competition. d. an oligopoly. e. a monopoly.

D

7. One way that Honda evaluates its product and service level is by how well it ranks on the J. D. Power & Associates Sales Satisfaction Survey. In doing so, Honda is a. controlling marketing activities. b. taking corrective action. c. empowering its employees. d. evaluating actual performance. e. setting performance standards.

A

A SWOT analysis focuses on an organization's: a. Strengths, Weaknesses, Opportunities, and Threats. b. Strengths, Weaknesses, Opportunities, and Transformational Innovations. c. Sustainability, Weaknesses, Organics, and Threats. d. Strengths, Workers, Opportunities, and Transactions. e. Sustainability, Weaknesses, Opportunities, and Transactions.

A

A competitive advantage exists when a a. firm matches a core competency to opportunities it has discovered in the marketplace. b. firm does marketing better than its competitors. c. combination of circumstances and timing allow a firm to reach an attractive target market. d. firm observes a fit between the key requirements of a market and its own capabilities. e. firm has a strong marketing plan.

C

Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are a. dogs. b. cash cows. c. stars. d. question marks. e. pigs.

C

Consumer protection legislation deals with all of the following legal concerns except a. consumer safety. b. sale of hazardous products. c. monopolistic practices. d. information disclosure. e. health claims on food packages.

Direct ownership

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing? Licensing Direct ownership Exporting A trading company A joint venture

Monitor changes and trends in society's values.

In a meeting with key personnel, Watson Corporation's president speaks to the firm's managers about social responsibility in business today. He suggests that the key to being socially responsible is to watch profit impacts very carefully. maintain an updated code of ethics. monitor changes and trends in society's values. carefully interpret all new legislation.

B

In addition to the proliferation of new organic brands many conventional marketers have introduced organic versions of their products, including Orville Redenbacher, Heinz, and even Walmart. These firms are responding to changes in a. federal law. b. cultural values. c. demographics. d. consumerism. e. technological forces.

C

Jason, a 17-year old high school student, wants to buy a pack of Marlboro Lights. He has the money to purchase them, but he is still not considered to be a market for the product due to his lack of ____ to buy. a. ability b. willingness c. authority d. need e. location

Ethical behavior

Many companies choose to standardize their ____ across national boundaries to maintain a consistent and well-integrated corporate culture. technology ethical behavior language dress code products

B

Marketing managers at Consolidated Equipment Corporation are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in a. the systems design process. b. strategic performance evaluation. c. marketing systems design. d. the marketing audit. e. marketing evaluation.

globalization

Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of globalization. customization. licensing. nationalization. regionalization.

Direct ownership

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility? Exporting Joint venture Limited exporting Direct ownership Licensing

E

Personal computers, the internet and electronic payment processing have made online shopping a reality. This is an example of how ________ forces create dynamic change in the way we do things. A. marketing B. economic C. regulatory D. competitive E. technological

A

The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called a. environmental scanning. b. survey of environment. c. marketing. d. environmental analysis. e. marketing information processing.

Customization

Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on internationalization. culturalization. nationalization. globalization. customization.

Sustainability marketing

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of community relations. cause-related marketing sustainability marketing. strategic philanthropy. consumerism.

C

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces. a. economic b. competitive c. political d. environmental e. sociocultural

Choose, and the right to be informed

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to inform, and the right be chosen. consumer education, and the right to honesty. choose, and the right to be informed. redress, and the right to choose. honesty, and the right to redress.

Products sold in foreign countries at unfairly low prices.

The term dumping refers to the sale of products sold in foreign markets that cannot be sold in the United States. products sold in foreign markets at prices above those charged in the United States. all discontinued U.S. products in foreign countries. products sold in foreign countries at unfairly low prices. products sold in foreign markets that cannot pass safety standards in the United States.

Franchising

Tony & Guy is a global hairdressing and education business headquartered in England. It has recently opened salons in Mongolia, adding to its numerous salons worldwide. Tony & Guy allows foreign businesspeople to use its name, logo, methods of operation, advertising, and products. In exchange, Tony & Guy receives a financial commitment and an agreement to conduct business in accordance with its standard of operations. Tony & Guy is engaging in contract manufacturing wholesaling franchising exporting direct investment

C

When Disney World wants to have at least 90 percent of its customers indicating they had a memorable and satisfying experience at the park hotels, this is an example of a. implementing the marketing mix b. maintaining their corporate identity c. a marketing objective d. a strategic plan e. a mission statement

Economic

When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis. economic cultural ethical technological legal

Technological

Which of the following is not a dimension of social responsibility and marketing citizenship? economic ethical legal technological philanthropic

Exchange controls

____ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank. Embargoes Export tariffs Quotas Import tariffs Exchange controls