MKTG 409 Mindtap Quizzes Exam 4

Safeway and SuperValu are all considered a. superstores. b. convenience stores c. department stores. d. supermarkets. e. food stores.

d. supermarkets.

The notion of logistics is a. speed of delivery. b. used solely by manufacturers. c. primarily the wholesaler's responsibility. d. the activities used to move products from producers to end users. e. an assessment of distribution costs.

d. the activities used to move products from producers to end users.

Cassy and James both are buying new iPhones this week. Cassy goes to the Apple store because she wants to actually see the phone before she makes a final decision. James knows that he does not need to see the phone, because he just wants an upgrade from his older version. He simply orders it online from apple.com. Cassy is purchasing her phone through _____, while James is purchasing his through _____. a. a retailer; a direct-marketing channel b. an indirect-marketing channel; the most efficient channel of distribution c. a business-to-business channel; a direct-marketing channel d. the most common type of marketing channel; an indirect channel e. a retail channel; an indirect-marketing channel

a. a retailer; a direct-marketing channel

Ann is a manager at a small, independent grocery store. Part of her job is to analyze sales data and information on consumers to determine how much of different competing products she should order for her store and how much shelf space to give to each of the competing brands. Ann is working on a. category management. b. improving atmospherics. c. expanding product mix width. d. identifying target customers. e. updating retail positioning.

a. category management.

When determining markup as a percentage of cost, divide the markup amount by a. cost. b. price. c. 100. d. quantity. e. revenue.

a. cost.

When Texas Instruments first introduced its line of graphing calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy initially used by Texas Instruments is called a. price skimming. b. prestige pricing. c. odd-even pricing. d. customary pricing. e. penetration pricing.

a. price skimming.

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called a. just-in-time. b. inventory management. c. order processing. d. merchandise stocking. e. logistical management.

b. inventory management.

Product testing for reliability and quality helps to ensure a consumer's right to a. choose. b. safety. c. be informed. d. be heard. e. performance.

b. safety.

That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following? a. Philanthropic b. Citizenship c. Economic d. Ethical e. Legal

c. Economic

Suppose that Faust Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing Company. Faust is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices? a. Tying contracts b. Restricted sales territories c. Exclusive dealing d. Refusal to deal e. Multichannel distribution

c. Exclusive dealing

One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability? a. Adopting more eco-friendly business practices b. Improving technologies that protect the natural environment c. Focusing primarily on the external environment of the company d. Long-term well-being of the natural environment e. Considering individuals as part of the natural environment

c. Focusing primarily on the external environment of the company

Which of the following statements about implementing an ethics and legal compliance program is false? a. It requires open communication. b. It requires taking reasonable steps in response to violations of standards. c. It rarely needs to be revised. d. It helps create a buffer zone on issues that could trigger serious legal complications for the company. e. It requires consistent enforcement of standards from the code of conduct.

c. It rarely needs to be revised.

Glenn is shopping for a new coat at Marshalls and finds a North Face down jacket that he really likes. He knows that the North Face brand is considered to be high quality and that it's usually very expensive. He's pleasantly surprised to see the price—the "suggested retail price" is $199 and Marshalls' price is $99. Glenn decides to purchase the coat even though it's a little more expensive than he originally thought he'd spend on the jacket. What type of pricing strategy is Marshalls using to price the North Face jacket and other merchandise? a. Price leaders b. Odd-even pricing c. Internal reference pricing d. Comparison discounting e. Special-event pricing

d. Comparison discounting

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances? a. When the sales force is large and the marketer is thinking of cutting it down b. When the firm wants specialized personnel to follow up the work of the sales force c. When customers are highly concentrated in one geographic area d. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force e. When only one or two channels of distribution are available for products

d. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

If a product is priced based on how many or how few people want it at a particular time and place, ____ pricing is being used. a. demand-based b. peak c. competitive d. differential e. markup

a. demand-based

The driving force behind marketing channel decisions should be a. environmental concerns. b. cost reduction. c. customer satisfaction. d. convenience. e. quality.

c. customer satisfaction.

A goal of logistics is to reduce ____ or how long it takes to complete a process. a. throughput measure b. production c. time standards d. cycle time e. processing time

d. cycle time

The fact that senior citizens are charged a lower price at movie theaters than younger adults is an example of ____ pricing. a. promotional b. psychological c. professional d. price-line e. differential

e. differential

_______ involves developing and maintaining adequate assortments of products to meet customers' needs. a. Inventory management b. Warehousing c. Materials handling d. Logistics e. Order management

a. Inventory management

Which of the following offer the narrowest range of products? a. Specialty-line wholesalers b. General-line wholesalers c. General-merchandise wholesalers d. Limited-service wholesalers e. Limited-line wholesalers

a. Specialty-line wholesalers

Self-service, general merchandise stores such as Kmart are known as a. discount stores. b. warehouse showrooms. c. specialty retailers. d. superstores. e. catalog showrooms.

a. discount stores.

Cleveland accesses Overstock.com's site on the internet and purchases a business laptop case. This is an example of a. direct selling. b. catalog retailing. c. online retailing. d. direct-response marketing. e. home shopping.

c. online retailing.

Nordstrom, Macy's, and JCPenney are all considered a. off-price retailers. b. specialty retailers. c. discount stores. d. department stores. e. category killers.

d. department stores.

​________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment follows if rules are violated. a. Corporate objectives b. ​Compensation plans c. ​Mission statements d. Human resources policies e. Codes of conduct

e. Codes of conduct

Customers rely on ____ for product availability, breaking larger quantities into smaller ones, technical advice and service, financial assistance, and suitable assortments. a. specialty wholesalers b. commission merchants c. cash-and-carry wholesalers d. full-line retailers e. full-service wholesalers

e. full-service wholesalers

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility. a. legal b. ethical c. cost d. economic e. philanthropic

e. philanthropic

Reference pricing is a. mentioning the price that other retailers charge for the same product on the display for the product. b. using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products. c. using prices in advertising so that customers will have a point of reference when they come to the retail store. d. listing the manufacturer's suggested retail price on the price tag along with the store's lower price. e. pricing a product at a moderate level and positioning it next to a more expensive model or brand.

e. pricing a product at a moderate level and positioning it next to a more expensive model or brand.

Consumerism is a. the right to be informed. b. marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. c. President John F. Kennedy's consumer bill of rights. d. the specific development, pricing, promotion, and distribution of products that do not harm the environment. e. the efforts of independent individuals, groups, and organizations to protect the rights of consumers.

e. the efforts of independent individuals, groups, and organizations to protect the rights of consumers.

What is a primary difference between an industrial distributor and a manufacturers' agent? a. A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does. b. A manufacturers' agent is employed by the manufacturers while an industrial distributor is independent. c. An industrial distributor is employed by the manufacturers while a manufacturers' agent is independent. d. A manufacturers' agent rarely adds any value to the marketing channel while an industrial distributor reduces costs significantly. e. An industrial distributor does not form relationships with customers for repeat business whereas a key asset of a manufacturers' agent is his knowledge of his customers.

a. A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does.

Which of the following has become increasingly unpopular and less appealing? a. Telemarketing b. Catalog marketing c. Vending d. Direct-response marketing e. Television home shopping

a. Telemarketing

At his new job, Kunal notices that everyone places high values on their families and each others' families, birthdays are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done. Everyone is very relaxed and friendly. Kunal has made several observations about the a. corporate culture. b. codes of conduct. c. morale and performance programs. d. ethical climate. e. organizational structure.

a. corporate culture.

Online retailing satisfies an increasing expectation among consumers to have ______ to obtain the goods and services they desire at their convenience. a. multiple channels available b. immediate access c. less effort d. ethical channels available e. fewer intermediaries in the channel

a. multiple channels available

At lunchtime, Gwyn uses an app on her phone to select and pay for items from Target. After work, she drives to a nearby Target store, where an employee loads the items into her car. This best illustrates a. online retailing. b. direct selling. c. direct-response marketing. d. home shopping. e. catalog retailing.

a. online retailing.

Jack's girlfriend tells him she wants a cashmere sweater for Christmas. Jack decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store. a. traditional specialty b. convenience c. department d. discount e. catalog

a. traditional specialty

Assuming everything else is equal, the most cost-efficient way for ConocoPhillips to transport crude oil from remote oil drilling sites in central Alaska to shipping terminals on the Alaskan coast would be a. waterways. b. tanker trucks. c. pipelines. d. railroads. e. intermodal transportation.

c. pipelines.

In response to organizational pressure to perform, Bao used a deceptive sales tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Bao will most likely a. express his discomfort with the situation to his supervisor. b. blow the whistle on his employer to a government agency. c. not use the similar sales tactic again. d. report his employer to the industry's trade association. e. use the similar sales tactic again.

e. use the similar sales tactic again.

Bram is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and vending, which are all examples of ____ retailing. a. nonstore b. off-premise c. direct d. portfolio e. off-price

a. nonstore

The Federal Drug Administration (FDA) has established the following requirements relating to the ingredients labeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer. Labels must include quantity of and type of ingredients included in the food product. Labels must be printed in a specific font size ​ Regarding these requirements, which one of the following statements is correct? a. This is an example of marketing ethics as determined by a government regulator. b. The primary objective of these requirements is to enhance competition in the marketplace. c. This is an example of marketing ethics as determined by a private-interest group. d. The primary objective of these requirements is to assist consumers with their recipes. e. The primary objective of these requirements is to make food packaging educational.

a. This is an example of marketing ethics as determined by a government regulator.

Research suggests that a relationship exists between ______ and an organizational climate that supports marketing ethics and social responsibility. a. a stakeholder orientation b. a cost tradeoff c. profits d. satisfied shareholders. e. reduced costs.

a. a stakeholder orientation

If Glad expresses concern that its plastic bags and storage products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's a. social responsibility. b. legal responsibility. c. marketing concept. d. corporate benevolence. e. ethical responsibility.

a. social responsibility.

Euan is planning three sales during the third quarter of the year at Party City. The first is at a week before Easter, the second is the week before Halloween, and the third is Black Friday. These sales would be considered to be a. special-event pricing. b. calendar discounting. c. sales promotion pricing. d. captive pricing. e. psychological pricing.

a. special-event pricing.

A retailer of Degree antiperspirant prices it at $4.00; it costs the retailer $3.50. What is the approximate markup as a percentage of selling price? a. 3.5% b. 12.5% c. 14.3% d. 20% e. 49%

b. 12.5%

Which of the following bases for pricing is most commonly used by retailers? a. Cost-plus pricing b. Markup pricing c. Negotiated pricing d. Demand-based pricing e. Differential pricing

b. Markup pricing

_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand. ​ a. Odd-even pricing b. Reference pricing c. Customary pricing d. Prestige pricing e. Professional pricing

b. Reference pricing

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through a. just-in-time. b. containerization. c. cycle time. d. lot sizes. e. intermodal transportation.

b. containerization.

Kendall sells Almay cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Kendall's job is best described as a a. drop shipper. b. rack jobber. c. general merchandise wholesaler. d. cash-and-carry wholesaler. e. truck jobber.

b. rack jobber.

Multichannel distribution is characterized as a. manufacturers that forbid an intermediary to carry products of competing producers. b. the use of a variety of marketing channels to ensure maximum distribution. c. illegal under the Robinson-Patman Act. d. marketing environments that are highly competitive. e. distribution channels that typically carry exclusive products, such as Rolex watches.

b. the use of a variety of marketing channels to ensure maximum distribution.

Ecover, a manufacturer of personal care and beauty products, has a focus on sustainability. It has developed eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production systems to reduce waste. What major social responsibility issue is Ecover addressing? a. Marketing ethics b. Consumerism c. The natural environment d. Community relations e. Legal obligations

c. The natural environment

With respect to retailing, what is the "party plan"? a. A sales representative has a party at her home to demonstrate products to a group of friends and associates. b. An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc., until a sufficient number of people are reached. c. A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products. d. A party is set up that demonstrates a product and provides free samples of the product to all in attendance. e. A store has a special sale that resembles a party, and those who come are asked to buy the featured products.

c. A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior. a. Ethics clauses b. Behavior contracts c. Codes of conduct d. Job descriptions e. Ethics contracts

c. Codes of conduct

Michael's, PetSmart, and Staples are all examples of a. off-price retailers. b. traditional specialty retailers. c. category killers. d. discount stores. e. superstores.

c. category killers.

In order to justify direct-response marketing, a product really needs to be priced above a. $100. b. $10. c. $5. d. $20. e. $50.

d. $20.

Jo operates an upscale shop that does both pet grooming and human manicures and pedicures. She is targeting a market segment of people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Jo appear to have addressed? a. Location b. Category management c. Store-level retailing technology d. Retail positioning e. Store image

d. Retail positioning

For which of the following products would exclusive distribution be most appropriate? a.Harley-Davidson motorcycle b. Gasoline c. Ray-Ban sunglasses d. Rolls Royce automobile e. Bananas

d. Rolls Royce automobile

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry? a. Return on investment b. Survival c. Market share d. Status quo e. Cash flow

d. Status quo

When a seller's costs are usually determined during or after a product is made and then a specified percentage or dollar amount is added to the cost to establish a price, an organization is using ____ pricing. a. expense-based b. differential c. demand-based d. cost-plus e. markup

d. cost-plus

A product is a price leader when a. an increase or decrease in price leads to increased revenue or lower costs. b. its price leads the industry in sales. c. its price maximizes profits. d. it is sold at less than cost in the hope that sales of other products will increase. e. it is sold at the highest price.

d. it is sold at less than cost in the hope that sales of other products will increase.

Adidas is establishing a ______ pricing objective to maintain or increase its product's sales in relation to total industry sales. a. status quo b. product quality c. return on investment d. market share e. survival

d. market share

Eliminating a wholesaler from a marketing channel will a. eliminate the functions performed by that wholesaler. b. lead to lower costs but higher prices. c. cut costs and lower prices. d. not eliminate the functions performed by that wholesaler. e. reduce channel conflict.

d. not eliminate the functions performed by that wholesaler.

Which of the following pricing objectives sets prices to recover cash as quickly as possible? a. Market share b. Product quality c. Return on investment d. Profit e. Cash flow

e. Cash flow

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n) a. department store. b. off-price retailer. c. category killer. d. warehouse showroom. e. specialty retailer.

e. specialty retailer.

Emily Ross is an administrative assistant for Erik Boseman, who is brand manager for a consumer products company. Erik works with a variety of suppliers and customers and is very busy. Erik has asked Emily to screen his calls to make sure that only those people with whom he is working are able to speak with him, advising her to say things like "I'm sorry, he's in a meeting" or "He just stepped out of the office and won't return until tomorrow." Emily is growing increasingly concerned about these practices and dislikes lying to people who call. She feels that Erik is being dishonest, and she'd rather be more transparent and honest with people when they call rather than making up a story that isn't true. Emily doesn't want to compromise her own personal values to be an effective administrative assistant. Emily's dilemma represents the ________ factor that influences the ethical decision-making process. a. individual b. organizational relationships c. competitive d. opportunity e. social responsibility

a. individual

When Bud Light Orange beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution. a. intensive b. horizontal c. vertical integration d. exclusive e. selective

a. intensive

All of the following are types of limited-service merchant wholesalers except a. specialty-line wholesalers. b. mail-order wholesalers. c. cash-and-carry wholesalers. d. drop shippers. e. truck wholesalers.

a. specialty-line wholesalers.

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used. a. television home shopping b. television marketing c. telemarketing d. direct-response marketing e. e-marketing

a. television home shopping

According to the consumer bill of rights, the right to be informed means that a. marketers have an obligation not to knowingly market a product that could harm consumers. b. consumers should have access to and the opportunity to review all relevant information about a product before buying it. c. consumers should be told when the quality of a product has changed only if it causes harm. d. consumers should have access to a variety of goods and services at competitive prices. e. consumers' interests will receive full and sympathetic consideration in the formulation of government policy.

b. consumers should have access to and the opportunity to review all relevant information about a product before buying it.

Amtrak is considering two pricing strategies for its service. One is to price its train tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel, which illustrates _____ pricing. The second is to price its train tickets so that the further away the travel date, the greater the discount, which is best described as _____. a. demand-based; periodic discounting b. demand-based; differential pricing c. cost-plus; periodic discounting d. cost-plus; secondary markup e. demand-based; secondary market pricing

b. demand-based; differential pricing

Companies that sell products with high profit margins are more likely to use _______. Companies selling products whose sales are directly related to product availability will most likely use _______. a. intensive distribution; exclusive distribution b. exclusive distribution; intensive distribution c. selective distribution; exclusive distribution d. selective distribution; intensive distribution e. exclusive distributive; selective distribution

b. exclusive distribution; intensive distribution

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to a. discourage competition from other manufacturers. b. tighten its control over distribution of its products. c. contain distribution costs. d. punish intermediaries for past behavior. e. incorporate selective distribution.

b. tighten its control over distribution of its products.

If Albertsons Market advertise 2-liter bottles of Coca-Cola for 89 cents to generate store traffic so that shoppers will purchase other items at regular prices, the grocer is using a. reference pricing. b. comparison discounting. c. a price leader. d. professional pricing. e. special-event pricing.

c. a price leader.

An ethical issue is a. likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior. b. most often found in personal selling situations. c. an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. d. a right or wrong decision that could have serious consequences on a firm's profitability. e. a problem where there is no clear solution and no positive outcomes.

c. an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy. a. obey their customers b. offer the lowest price c. be profitable d. provide the largest selection possible e. pay employees more than minimum wage

c. be profitable

During the hot, humid months of July and August, Pinewood Links Golf Course, located in Georgia, offers weekday rates of $13 for a round of golf with a cart. During the rest of the year, the weekday rates are between $25 and $35. This is an example of the use of a. random discounting. b. cost-based pricing. c. demand-based pricing. d. competition-based pricing. e. premium pricing.

c. demand-based pricing.

Vertical channel integration a. results in two or more different management teams for each member of the channel. b. is made possible when a large corporation divests itself of smaller subsidiaries. c. is made possible by purchasing the operations of a channel member. d. combines institutions at the same level of operation. e. is a shift back to the conventional channel of distribution.

c. is made possible by purchasing the operations of a channel member.

If Kashi wants to gain a large market share quickly with its new line of reduced-fat snack crackers, it should use a. everyday low pricing. b. price skimming. c. penetration pricing. d. captive pricing. e. random discounting.

c. penetration pricing.

Services that are performed by lawyers, dentists, or doctors are typically priced using ____; sometimes these prices are not based on the amount of time that is spent in each situation, but are based on a flat fee regardless of the difficulty involved. a. traditional pricing b. everyday low pricing c. professional pricing d. price lining e. customary pricing

c. professional pricing

A price-skimming strategy assumes that a. the product is efficient. b. it will be difficult to recoup development costs. c. the initial demand is highly inelastic. d. all consumers have homogeneous tastes. e. the initial demand is highly elastic.

c. the initial demand is highly inelastic.

Disney sells apparel, cookie jars, puzzles, photo albums, and other items featuring its popular characters directly through its own retail outlets. This is an example of a. horizontal channel integration. b. channel conflict. c. vertical channel integration. d. channel leadership. e. channel cooperation.

c. vertical channel integration.

Charlotte and Grace own and operate a small restaurant. On a weekly basis, they go to their local Sam's Wholesale Club to purchase the food items and cleaning supplies they need for their business. With the exception of the volume they purchase and the items' intended use, this grocery shopping trip is identical to a weekly trip by their families to a grocery store. Sam's is serving as a ____ wholesaler for these entrepreneurs. a. specialty-line b. full-service merchant c. truck d. cash-and-carry e. general-line

d. cash-and-carry

Nick Clark is managing director for Southern Mutual Company, a financial services firm. Nick firmly believes that dress and grooming are important elements in creating a positive first impression and provides training to his account managers regarding the dress code and grooming policy. Southern Mutual does not allow any facial hair for men and stresses that women should pull their hair back away from their face because research suggests they will be perceived negatively. The Southern Mutual Company dress and grooming policies are an example of the importance of ______ in influencing ethical decision making. a. strong leadership b. opportunity c. organizational relationships d. corporate culture e. personal values

d. corporate culture

Tesco is a large U.K. supermarket. The firm's supply chain operates using a number of _______ to receive, store, and redistribute its many goods. Two of these facilities are used for frozen food. Many of the facilities are designed for the rapid flow of food products. They use automation such as forklifts and hoists to collect and move products to loading docks. a. megacarriers b. public warehouses c. private warehouses d. distribution centers e. third-party logistics firms

d. distribution centers

Betty Vinson worked in accounting at WorldCom. When her bosses first approached her and asked her to make questionable accounting transactions, she balked. She knew from her training that these questionable transactions could be construed as misleading. At first, Betty Vinson held firm. But after being told by her bosses that it was the only way to save the firm's finances, she decided to comply. This is an example of a. how individual values affect a person's decisions. b. ​opportunity factors that influence ethical decision making. c. ​environmental factors that impact ethical decision making. d. how organizational variables influence ethical decision making. e. why individual values should be trusted above all else.

d. how organizational variables influence ethical decision making.

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience a. negative publicity. b. reduced costs. c. increased lawsuits. d. improved marketing performance. e. disappointed shareholders.

d. improved marketing performance.

Aaron Whitley's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Aaron works for carries inventories of the tools, which reduces capital requirements for the producers. Aaron's company is an example of a(n) ____ in a distribution channel. a. wholesalers' agent b. producers' agent c. manufacturers' agent d. industrial distributor e. direct distributor

d. industrial distributor

All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except a. premium pricing. b. bait pricing. c. captive pricing. d. penetration pricing. e. price lining.

d. penetration pricing.

Use the following to answer the questions. ​ Suppose that Maui Jim is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical sunglasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Maui Jim lines that are sold through specialty stores. In determining the price for this sunglass line, Maui Jim wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. Refer to Scenario 20.1. Given Maui Jim's plan for positioning the new sunglass line, it should use a ____ strategy when introducing its new product. a. penetration b. secondary-market c. reference d. price-skimming e. promotional

d. price-skimming

When Jennifer buys organic produce for her household using a channel with just one intermediary, that intermediary is classified as a a. broker. b. producer. c. wholesaler. d. retailer. e. functional middleman.

d. retailer.

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a a. commission merchant. b. broker. c. manufacturers' agent. d. selling agent. e. general-line wholesaler.

d. selling agent.

Fahad works for a company that markets all of Celextron's products. Fahad's company acts as the marketing department for Celextron, performing all marketing functions without actually taking title to the goods. Fahad's company is a a. commission merchant. b. full-service wholesaler. c. manufacturers' agent. d. selling agent. e. sales branch.

d. selling agent.

Use the following to answer the question. ​ WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. ​ Refer to Scenario 4.2. The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to a. consumerism. b. philanthropic strategy. c. ethical marketing. d. social responsibility. e. environmental marketing.

d. social responsibility.

Maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective. a. profit b. market share c. product quality d. status quo e. survival

d. status quo

Which of the following wholesalers never take actual possession of the goods? a. Cash-and-carry wholesalers b. Mail-order wholesalers c. Truck jobbers d. Rack jobbers e. Drop shippers

e. Drop shippers

Which of the following pricing strategies often results in a retailer losing money on the product? a. Psychological discounting b. Penetration pricing c. Special-event pricing d. Ethical pricing e. Price leader

e. Price leader

Which of the following is an advantage of using an industrial distributor? a. Inventory holding costs are minimized because they can store inventory very cheaply. b. These firms are easy to control because they work directly for the producers. c. They possess a high level of technical knowledge about their products. d. They are closer geographically to all of the producers' customers. e. They help reduce a producer's financial burdens by extending credit to customers.

e. They help reduce a producer's financial burdens by extending credit to customers.

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection? a. Cash-and-carry wholesalers b. Rack jobbers c. Drop shippers d. On-site wholesalers e. Truck wholesalers

e. Truck wholesalers

When a single channel member manages an integrated marketing channel to achieve low-cost, effective distribution for satisfying target markets, ____ exists. a. multichannel distribution b. channel cooperation c. channel power d. horizontal channel integration e. a vertical marketing system

e. a vertical marketing system

What are two common distribution-related ethical issues? a. counterfeiting and bait and switch b. manipulating a product's availability and withholding information c. manipulating a product's availability and price gouging d. coercing retailers and greenwashing e. counterfeiting and channel stuffing

e. counterfeiting and channel stuffing

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to a. create horizontal integration between channel members. b. increase cooperation between Dole and the wholesalers. c. increase the vertical integration of the channel intermediaries. d. show that Dole is integrating its channel intermediaries. e. create channel conflict between Dole and these wholesalers.

e. create channel conflict between Dole and these wholesalers.

There will be significant ethical diversity in any one organization because of a. relationship pressures. b. opportunity. c. organizational factors. d. organizational culture. e. different levels of personal ethics.

e. different levels of personal ethics.

Distribution-related ethical issues arise when marketers a. bribe salespeople to push one product over another. b. distribute a product that is very similar to a competing product. c. fail to disclose information to consumers about the risks associated with using a product. d. do not provide intermediaries with enough information about how a product is priced. e. force channel intermediaries to behave in a specific manner.

e. force channel intermediaries to behave in a specific manner.