mktg 410
Jamie is considering ordering a dessert for lunch. Before she decides on the kind she prefers, she must decide whether to get a fattening or nonfattening dessert. This decision relates to which of the following levels of abstraction of dessert categories?
basic level
Which of the terms below is used to describe the bond between product and consumer that is difficult for competitors to break?
brand loyalty
The first stage in the cognitive decision-making process is ________.
problem recognition
________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
problem recognition
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of decision-making?
cognitive decision making
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of decision-making?
cognitive decision-making
The term "big data" refers to the ________.
collection and analysis of extremely large databases
In a thought process called ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.
constructive processing
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
consumer
Big data is generated from ________.
credit card transactions, social media post, smartphone GPS signals
Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
database
A marketer who segments a population by age and gender is using ________ to categorize consumers.
demographics
Which of the following is NOT a stage in the consumption process?
desire
Why is age a common demographic category used in understanding consumer behavior?
different age groups have different needs and wants
People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.
framing
________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.
information search
The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using ________.
lifestyle
When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.
love
A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
pschographics
A consumer researcher who examines consumers' lifestyles and personalities is studying ________.
psycho graphics?
Which of the following time periods is encompassed in the study of consumer behavior?
purchase, pre-purchase, post-purchase
Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
relationship marketing
A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.
satificing
When a product helps to establish the user's identity, the user is said to have a(n) ________ type of relationship with the product.
self-concept attachment
Which of the following best explains how a minority of a product's users make up a majority of sales of that product?
the 80/20 rule
According to the theory called ________, a company can make money if it sells small amounts of items that only a few people want if the company sells enough different items.
the long tail
Which of the following views on decision making is most closely associated with the economics of information approach to the search process, assuming that consumers collect just as much data as needed to make an informed decision?
traditional perspective
The alternatives actively considered during a consumer's choice process are the ________ set.
evoked set
Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.
mental budget
If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?
no problem recognized
Tracy buys Eight O'Clock coffee because it reminds her of her grandmother, who always purchased this brand. Tracy has a(n) ________ type of relationship with the product.
nostalgic attachment
When a product serves as a link to the user's past or past self, the user is said to have a(n) ________ type of relationship with the product.
nostalgic attachment
The higher the ________, the higher the level of product involvement as the consumer makes the decision.
perceived risk
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This story is an example of how consumer behavior is a(n) ________.
process