Mktg Chap 4

"let the buyer beware"

The legal concept of caveat emptor closely translates to

the planet profit people

Organizations that place an emphasis on the triple-bottom line recognize the need to improve the state of what three items?

Ethics

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Ethics

The moral values that govern the actions and decisions of an individual or group and serve as guidelines on how to act rightly and justly when faced with a moral dilemma are referred to as

greenwashing

The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is termed ______.

the Consumer Bill of Rights

The right to be informed and the right to choose, as both pertain to the exchange process in marketing, are part of

False

True or false: When it comes to ethics and legality, businesspeople should understand that if they make a decision that is unethical, that decision will always be illegal as well.

moral idealism; utilitarianism

Two personal moral philosophies are ________, which considers certain rights and duties as universal, and ________, which focuses on the greatest good for the greatest number. Multiple choice question.

social responsibility

Profit responsibility, stakeholder responsibility, and societal responsibility are the three concepts of ______.

are not "very high"

Public opinion surveys indicate that most people feel the ethical standards of business executives

societal responsibility profit responsibility stakeholder responsibility

Select the three concepts of social responsibility.

fraud illegal trespassing electronic hacking

Select the three items that are economic espionage activities.

1. The publics' expectations of ethical business behavior have increased. 2. Ethical business conduct may have declined.

Select two reasons for the state of perceived ethical business conduct being at its present level.

Bribery

is considered unethical in the United States because of its negative impacts on competition, but its practice can be more common in countries in earlier stages of economic development.

part of a society and accountable to it for their actions

Social responsibility means that organizations are

Preservation of the ecological environment The general public

Societal responsibility extends the concept of social responsibility to which of the following? (Select all that apply)

Laws

Society's values and standards that are enforceable in the courts are referred to as

those who can affect achievement of its objectives

Stakeholder responsibility focuses on the obligation an organization has to

societal responsibility

The broadest concept of social responsibility is ______.

caveat emptor

The concept "let the buyer beware" that was prevalent in the United States before the 1960s is known by what legal term?

social responsibility.

The fact that organizations are part of a larger society and are accountable to that society for their actions is the essence of

profit

The first and most central concept of social responsibility is ______ responsibility.

a social audit

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is known as ______.

greenwashing

A company misleads consumers when it promotes its new cleaning product as being safe for the environment since that claim has never been proven. This is an example of ______.

bribery

A company representative who gives a gift to the government official considering a contract for the representative's firm may be accused of

develop, implement, and evaluate social responsibility efforts

A social audit is used by organizations to ______.

relative to particular societies

Because culture is a socializing force that dictates what is morally right, moral standards are

the set of values, ideas, and attitudes that are learned and shared among the members of an organization

Corporate culture can be defined as

competitors

Economic espionage and corruption are unethical behaviors that negatively affect

the clandestine collection of trade secrets or proprietary information about competitors

Economic espionage is

any effort to produce, promote, or reclaim environmentally sensitive products

Green marketing is ______.

cause marketing

If the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, it is practicing ______. Multiple choice question.

tied to customer revenues produced through the promotion of one of its products

In cause marketing, charitable contributions are not outright contributions but rather are ______.

green

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are known as ______ marketing.

moral standards are relative to particular societies

What is considered a human rights abuse by an American company may be viewed as an acceptable business practice in China, which illustrates that

stakeholder

When an organization focuses on the obligations it has to consumers, employees, suppliers, and distributors it is accepting its ________ responsibility.

the triple bottom line

When organizations recognize that there is a need to improve the state of people, the planet, and profits simultaneously if they are to achieve sustainable, long-term growth, they are focusing on ______.

the right to be heard the right to safety

Which two are rights codified by the 1962 Consumer Bill of Rights?

economic espionage corruption

Which two are the most common unethical behaviors when it comes to competition in business?

economic espionage corruption

Which two are the most common unethical behaviors when it comes to competition in business?

Moral idealism Utilitarianism

Which two of the following are personal moral philosophies that have the most direct bearing on marketing practice?

Culture

can be described as the set of values, ideas, and attributes that is learned and shared among its members.

Profit

responsibility holds that companies have a simple duty: to maximize profits for their owners or stockholders.