Mktg Chapter

Camp Bow Wow owner Heidi Ganahl inspires followers with her many big-picture ideas for how to care for pets and expand the Camp Bow Wow brand. This quality is characteristic of: a. Visionary leadership b. Transactional leadership c. Authoritarian leadership d. Task-oriented leadership

A

As a leader, Heidi Ganahl is responsible for all of the following EXCEPT: a. Encouraging creativity b. Establishing Camp Bow Wow's vision c. Outlining long-term plans d. Preserving the status quo

D

Franchisee Sue Ryan speaks glowingly of Heidi Ganahl's concern for people. This indicates that Heidi Ganahl has a high degree of: a. Initiating structure b. Consideration c. Dominance d. Authority

Consideration

As founder and CEO of Camp Bow Wow, Heidi Ganahl has the power to hire and fire employees. She has a high degree of: a. Award power b. Time power c. Position power d. Constructive power

c. Position power

According to contingency leadership theories, leading a successful pet franchise business: a. Can be accomplished through a variety of different leadership styles, depending on the situational factors b. Can be accomplished by identifying the one single leadership style that works across all situations c. Requires the use of self-managed teams d. Can be accomplished only if the leader is relationship-oriented

A

CORRECT Based on her equal concern for people and productivity, Heidi Ganahl has a leadership style that falls on the following coordinate of the Blake/Mouton Leadership Grid: a. 9,1 (authority-compliance leader) b. 1,9 (country-club leader) c. 9,9 (team management) d. 1,1 (impoverished leader)

C

Which of the following statements from the segment expresses a key difference between being a leader and being a manager? a. Camp Bow Wow founder Heidi Ganahl says that her role has changed from micromanagement of day-to-day operational details to strategic oversight of the company's overall vision and direction b. Camp Bow Wow founder Heidi Ganahl says she was able to negotiate effectively with one of her franchisees X c. None of these d. Franchisee Sue Ryan says that she purchased her Camp Bow Wow kennel from Heidi Ganahl

Camp Bow Wow founder Heidi Ganahl says that her role has changed from micromanagement of day-to-day operational details to strategic oversight of the company's overall vision and direction

Camp Bow Wow franchisee Sue Ryan says that company founder Heidi Ganahl willingly delegates many decision-making responsibilities to the followers who buy into the franchise. According to path-goal theory, Ganahl practices: a. Directive leadership X b. Participative leadership c. Guiding leadership X d. Supportive leadership

Participative

When describing the leadership of Camp Bow Wow founder Heidi Ganahl, franchisee Sue Ryan attributes her success to personal characteristics such as passion, determination, humility, and confidence. This is consistent with: a. Behavioral theory b. Situational theory c. All of these d. Trait theory

Trait Theory