MKTG Chapter 12

What is defined as a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain?

Marketing channel Channel of distribution

What is defined as the use of a variety of marketing channels to ensure maximum distribution?

Multi-channel distribution

There are __________ intermediaries in most channels of distribution.

One or more

How is power determined in administered VMS?

One player in the channel has enough power to take control

What is the supply chain?

Organizations and activities involved with the flow of products from raw materials to the customer

Which of the following marketing functions are not taken on by the franchisee?

Physical distribution

The lecture gave an example of different strategies taken on by paint supply stores. One store purchased pre-colored paint in anticipation of demand, and one purchased white paint base and mixed colors to meet demand in-store. What strategy is used by this second store?

Postponement

What is defined as a channel intermediary that resells products to consumers?

Retailer

Which of the following is a "customer" in a Supply Chain?

Retailer

What is the correct timeline for the Responsive Supply Chain?

Sell, Buy Components, Manufacture, Deliver

What makes a marketing channel a vertical marketing system?

The channel is managed by a single channel member

What does the "brick vs click" conflict refer to?

The decision to sell either in a physical location or online

Which of these is not a typical way of transporting physical products?

Trucks Barge Train All of these are typical methods of transport

The relationship and responsibilities of the franchisee are very clearly spelled out by the franchisor.

True

When entering into a franchising contract, both the franchiser and the franchisee give up some level of:

control

What is defined as an arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration?

franchise

The channel of distribution for bananas can best be described as a(n)

indirect channel

Who owns the channel in Administered VMS?

no one

Successfully postponing final product configuration can give what to the firm's marketing team?

A competitive edge

Many firms utilize a "brick and click" approach. Which of the following best describes this approach?

A mixture of physical and online selling

A firm needs to move a small number of expensive products very quickly. Which method of transportation should the company use?

Air

What has been the dominant supply chain model since the Industrial Revolution?

Anticipatory Supply Chain

What is the goal of geographic postponement?

Build and stock a full-line inventory at a limited number of strategic locations; don't ship product until an order is received

Distributors are most often associated with:

Business markets or industrial products

Franchising is an example of which type of vertical marketing system?

Contractual VMS

What is the hallmark of a contractual VMS?

Coordination among channel members is achieved through contractual relationships

Most services are delivered via which kind of channel?

Direct channel

The relationship between J.A.M and ExxonMobil is an example of which type of intermediary relationship?

Distributor

Franchise fees and royalties are constant across industries.

False

Intermediaries create significant change in the final product as it travels from the producer to the customer.

False

Which of these is the best example of Contractual VMS?

Franchising

In a franchising arrangement, the supplier is the _______ and the dealer is the _______.

Franchisor; franchisee

Which of these is not an advantage of the Anticipatory Supply Chain?

High cost of inventory

The Marketing Channel is made up of:

Individuals and organizations

Barge transportation is good for moving _________ at what type of speed?

Large amounts of product at slow speeds

According to the article, many supermarkets price bananas as a(n) __________ because of their low cost and ability to bring people into stores.

Loss leader

What is the main issue of using Manufacturing postponement?

Loss of economies of scale

Which of these is the correct sequence in the Anticipatory Supply Chain?

Manufacture, Warehouse, Sell, Deliver

What are the two types of postponement?

Manufacturing and geographic

What is the primary difference between the Responsive and Anticipatory Supply chains?

timing