MKTG Chapter 16

________ help/s teach managers about important ethical issues and help/s them find the proper responses to those ethical issues. Doing no harm Code of ethics programs Embracing ethical values Fostering the truth

Code of ethics programs

__________ is a principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments. Consumer-oriented marketing Customer-value marketing Innovative marketing Sense-of-mission marketing

Customer-value marketing

__________ includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms. Deceptive pricing Perceived obsolescence Deceptive promotion Deceptive packaging

Deceptive Packaging

__________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price. Deceptive packaging Deceptive promotion Perceived obsolescence Deceptive pricing

Deceptive Pricing

__________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock. Perceived obsolescence Deceptive pricing Deceptive packaging Deceptive promotion

Deceptive promotion

__________ are products that have neither immediate appeal nor long-run benefits. Deficient products Pleasing products Salutary products Desirable products

Deficient products

__________ are products that give both high immediate satisfaction and high long-run benefits. Salutary products Desirable products Deficient products Pleasing products

Desirable products

________ means to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make. Code of ethics programs Do no harm Embrace ethical values Foster the truth

Do no harm

________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship. Fostering the truth Embracing ethical values Code of ethics Doing no harm

Embracing ethical values

________ in the marketing system means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution. Foster the truth Code of ethics programs Embrace ethical values Do no harm

Foster the truth

__________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements. Consumer-oriented marketing Customer-value marketing Innovative marketing Sense-of-mission marketing

Innovative marketing

__________ is continually changing consumer concepts of acceptable styles to encourage more and earlier buying. Deceptive packaging Deceptive promotion Deceptive pricing Perceived obsolescence

Perceived obsolescence

__________ are products that give high immediate satisfaction but may hurt consumers in the long run. Deficient products Pleasing products Desirable products Salutary products

Pleasing products

__________ are products that have low immediate appeal but may benefit consumers in the long run. Salutary products Desirable products Deficient products Pleasing products

Salutary products

__________ is a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms. Innovative marketing Consumer-oriented marketing Customer-value marketing Sense-of-mission marketing

Sense-of-mission marketing

The __________ meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. societal marketing concept marketing concept strategic planning concept sustainable marketing concept

Sustainable marketing concept

Consumer-oriented marketing is __________. a principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments a principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's point of view a principle of sustainable marketing that requires a company to seek real product and marketing improvements a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms

a principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's POV

The __________ considers the future welfare of consumers. sustainable marketing concept societal marketing concept marketing concept strategic planning concept

societal marketing concepts

The __________ considers future company needs. societal marketing concept strategic planning concept marketing concept sustainable marketing concept

strategic planning concept

The marketing concept recognizes __________. future company needs that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do the need to meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs the future welfare of consumers

that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively than competitors do