MKTG EXAM 2 Q14

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Inventory management

Rovio, the parent company of the popular Angry Birds app, made several marketing mix decisions that were considered to be part of its distribution. Which of the following was not a decision that relates to distribution?

The licensing of the Angry Birds to producers of T-shirts and costumes

____ adds time and place utility to a product by moving it from where it is made to where it is purchased and used.

Transportation

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

cycle time

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

exclusive, selective, and intensive

Having products available when customers want them creates

time utility

Johnson Controls hires a consultant to assess its materials handling procedures. The consultant recommends the implementation of ____ if they want easier movement of items between internal destinations in the warehouse.

unit loading

Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of

full-line forcing

Alibaba is a Chinese e-commerce firm similar to Amazon.com in the United States. It has increased its power and global influence with strong leadership from its founder, including knowing when to acquire other organizations. For instance, in addition to acting as a platform for buyers to purchase products, it also acquired firms in the delivery and payment industries so it would have more control over the entire process. Alibaba's acquisition is an example of

vertical channel integration

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is

6