MKTG FINAL EXAM (CH. 7-12)
B2B e-commerce Web sites tend to serve vertical markets.
F
By 2014, spending on social marketing will be more than double the amount spent on mobile marketing.
F
Cannibalization is a major challenge facing book publishers.
F
Closed bidding offers the advantage of herd effects
F
Collaborative commerce has a much narrower mission than EDI.
F
Consumers are primarily price-driven when shopping on the Internet.
F
The average user spends more time on Google+ than on Facebook.
F
Vox is an example of the Digital First business model.
F
Which of the following statements is not true?
Google is the leading display ad site on mobile devices
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts.
Which of the following is a leading social network in Brazil?
Orkut
Which of the following is another name for a private industrial network?
PTX
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go.
In 2013, local online marketing was almost three times the amount of mobile marketing.
T
In 2014, the time spent on mobile devices exceeded the time spent on desktops.
T
Online retailing is the fastest growing retail channel.
T
Which of the following launched trials of Buy buttons in 2014?
Twitter and Facebook
Which of the following is not an example of a start-up digital news site?
USA today
Which of the following is not a source of illegal file-sharing?
UltraViolet
Which of the following statements is not true?
VWGroupSupply.com is an industry consortium.
Which of the following has the highest share of the e-book market?
amazon
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
amplify
Which of the following is not an example of a transaction broker?
an accountant
All of the following are benefits of auctions except:
decreased price transparency.
All of the following are examples of direct goods in the auto industry except
desktop computers.
Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?
directly to a newspaper's home page
Which of the following is not a major trend in the online recruitment services industry?
disintermediation
Gross margin is defined as gross profit:
divided by net sales revenues.
EDI began as a(n) ________ system.
document automation
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
e-distributor
AmazonSupply is an example of an:
e-distributor.
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
free availability of the work on the Web.
Facebook is an example of a(n):
general community/social network.
MSN is an example of a:
general purpose portal.
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
global reach
Which of the following earns the most location-based marketing revenue?
Which of the following was the top online video site in 2014 in terms of unique viewers?
google sites
Which of the following is the second leading social network worldwide in terms of number of members?
google+
Digital magazine ad revenues were expected to ________ in 2014.
grow over 20%
In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?
hachette
Disputes over federal trademarks involve establishing:
infringement.
Yahoo owns all of the following except:
A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
interest-based social network.
Which of the following is the fastest growing segment of media revenues?
internet media
All of the following statements about patents are true except:
it is more difficult to obtain a copyright than it is to obtain a patent
All of the following are solutions to the problem of high monitoring costs except:
proxy bidding.
Which of the following is another term for amplification?
reach
Craigslist is a player in which of the following online services markets?
real estate services and career services
In 2014, which of the following forms of entertainment produced the least amount of revenue?
recorded music
Which of the following is not one of the typical portal revenue sources?
referral fees
The lower the cost of sales compared to ________, the higher the gross profit.
revenue
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
seller's lament
The last step in the procurement process is:
sending a remittance payment.
Which of the following can be used to record all keyboard activity of a user?
spyware
All of the following statements about the online real estate services market are true except:
the Internet and e-commerce have created significant disintermediation in the real estate marketplace.
All of the following statements about the online insurance industry are true except:
the Internet has dramatically changed the insurance industry's value chain
All of the following statements about the MOTO sector are true except:
the MOTO sector is also referred to as the specialty store sector.
Which ethical principle tells you that it is wise to assume perfect information markets?
the New York Times test
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
the Slippery Slope
Which of the following is not true about Facebook News Feed Page Post Ads?
the cannot contain links
Which of the following is not categorized as an operating expense?
the cost of products being sold
All of the following were factors that precipitated the growth of MOTO except:
the growth of the cellular phone industry.
One of the first online virtual communities was:
the wall
Which of the following is true about book publishing revenues over the past five years?
they have remained stable
Comcast's proposed merger with which of the following would make it the high-speed Internet provider for close to 40% of American homes?
time warner cable
Which of the following is a history of your actions on Facebook?
timeline
Analysts predict that B2B e-commerce in the United States will grow by 2018 to approximately:
$7.8 trillion.
Current liabilities are debts of the firm that will be due within:
1 year
E-distributors operate in horizontal markets.
T
EC2 is an example of cloud computing.
T
Smartphones are an example of technological convergence.
T
which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online?
cleared Web browser history and cookies
Which of the following is not an important trend in B2B e-commerce in 2014-2015?
concern about increasing use of the mobile platform
Which of the following is a sharing economy company focused on the rental of lodging?
Airbnb
In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented?
Alice Corporation Pty. Ltd. v. CLS Bank International
All of the following statements about Amazon are true except:
Amazon did not show a profit in 2013.
Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model.
Which of the following statements is not true?
Among social networks, Twitter generates the highest amount of advertising revenue.
Which of the following statements about the television and premium video industry is not true?
Apple's iTunes store is the leading distributor of streaming video.
Which of the following is an example of an e-procurement Net marketplace?
Ariba
Which of the following has the largest social network audience?
Asia-Pacific
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
Which of the following primarily deal with indirect goods?
e-distributors and e-procurement Net marketplaces
Which of the following primarily serve horizontal markets?
e-distributors and e-procurement Net marketplaces
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
e-procurement Net marketplace
Which of the following primarily involve long-term sourcing?
e-procurement Net marketplaces and industry consortia
What is another name for pro forma earnings?
earnings before income taxes, depreciation, and amortization (EBITDA)
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
Office supplies are an example of:
indirect goods.
Which of the following would not be considered a current asset?
long-term investments
All of the following are potential benefits of B2B e-commerce except:
lower price transparency.
The term supply-push refers to:
making products prior to orders being received based on estimated demand.
Which of the following occurs first in the process of content convergence?
media migration
Which social network functionality allows users to easily post messages to the entire community?
message board
Which of the following was a primary feature of early online communities?
message boards
Amazon has a patent on:
one-click purchasing.
Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
proxy bidding
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
F
Industrial consortia are the most prevalent form of Internet-based B2B commerce.
F
Online gambling is now legal throughout the United States.
F
Online readership of newspapers is declining by more than 10% a year.
F
Pinterest's visitors are predominantly men.
F
Priceline's auctions utilize dynamic pricing.
F
Regional supply chains provide lower short-term costs, but higher, longer-term risk protection.
F
SMS text messaging generates the majority of mobile marketing spending.
F
The proliferation of mobile devices appears to be decreasing the total amount of time spent consuming various types of media.
F
What percentage of Facebook's users are 35 and over?
almost 1/2
How many apps do users regularly use a month?
25
Facebook does not sell display ads.
F
AOL is focusing its strategy on all of the following except:
being an ISP.
All of the following have led to the development of outsourcing of manufacturing around the world except:
environmental concerns.
All of the following services require extensive personalization except:
financial services
The display of a third-party's Web site or page within your own Web site is called:
framing
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
high cost structures.
Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate?
highway pricing
Which of the following start-up digital news sites is owned by AOL?
huffington post
Macy's deployed which of the following technologies in all its retail stores in 2014?
iBeacon
Which of the following is the largest online movie download distributor?
iTunes
Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
All of the following are potential benefits of B2B e-commerce except:
increased product cycle time
EDI document structures are defined by:
industry committees.
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
industry consortium
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?
location-based mobile marketing
Which of the following do Facebook users spend the most time on?
news feed
Which of the following was the most troubled segment of the publishing industry in 2014?
newspapers
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
notice/awareness
Which of the following is not a major contributing factor to net value?
offering a variety of subscription models
Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?
online music
The MOTO sector of the retail industry is most similar to the ________ sector.
online retail sales
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
online supply-push
Operating margin is defined as:
operating income or loss divided by net sales revenues.
Cisco estimates that by 2016, mobile traffic will represent ________% of all business Internet traffic.
over 25
Ads that appear in a Facebook user's News Feed are called:
page post ads
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
patent law
Which of the following newspaper audience platforms has the higher percentage of readers?
Which of the following is the fastest growing form of B2B e-commerce?
private industrial networks
All of the following are Pinterest marketing tools except:
promoted accounts
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
providing hands-on services.
An example of an indirect good in the fast-food industry is:
paper napkins
Which of these job recruitment sites is a job site aggregator?
Indeed
Which of the following statements about Instagram is not true?
Instagram is owned by Twitter.
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
just-in-time production
When did the first online communities form?
1980s
Priceline is an example of a(n):
Name Your Own Price auction.
Which of the following statements about online banking is not true?
All of the purely online banks (those that operate without a network of branches) have gone out of business.
Apple's iBeacon uses which of the following technologies?
BLE
________ is another name for transorganizational business processes.
Collaborative commerce
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2013
A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
F
The online mortgage industry has transformed the process of obtaining a mortgage.
F
Facebook's share price fell dramatically after its IPO because investors feared that:
Facebook would be unable to increase advertising revenues fast enough to justify its price.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?
Hulu
Which of the following statements about the movie industry is not true?
Internet and online distribution now make up the largest share of movie revenues.
Which of the following statements about Graph Search is not true?
It relies on Google to supplement its search results.
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
No Free Lunch
All of the following are forms of collaboration among businesses except:
RFQs.
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
Require firms to have consumers affirmatively opt-in before PII is collected.
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk Aversion
A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.
SCM
Which of the following is not true about sharing economy firms?
Sharing economy firms are a totally new phenomenon without precedent in the history of e-commerce.
"Do Not Track" falls under which of the following principles in the FTC's new privacy framework?
Simplified Choice
Which case was instrumental in paving the way for Internet business methods patents?
State Street Bank & Trust Co. v. Signature Financial Group, Inc.
The falling price of display ads have contributed to Yahoo's struggles over the last three years.
T
The major impact of Internet real estate sites is in influencing offline decisions.
T
The overall size of the online video audience is about the same size as the traditional television audience.
T
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline
T
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
T
Traditional desktop marketing remains the largest part of all online marketing.
T
Virtually all large firms have Electronic Data Interchange (EDI) systems.
T
Visitors spend significantly more time on Facebook than any other social network site.
T
Walmart is the largest purchaser of consumer goods in the world.
T
Which of the following generates the largest share of media revenues?
TV
Which of the following statements about industry self-regulation regarding privacy is not true?
The NAI's privacy policies have established the TRUSTe seal.
Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?
The New York Times
Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?
W3 Innovation
Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
WIPO
Facebook purchased which of the following for $19 billion?
Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
Yelp
Which of the following statements about YouTube is not true?
YouTube has not yet shown a profit.
In 2014, Amazon's e-book and media store contained around how many book titles?
about 1 million
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
account aggregation
Which of the following is a community of members who self-identify with a demographic or geographic category? Example of this is iVillage
affinity community
BlackPlanet is an example of a(n) ________ social network.
affinity-based
Zinio is an example of which of the following?
agazine aggregator
What is the largest sector of the online travel services market in terms of revenue?
airline reservations
Which of the following was the first step in the development of B2B commerce?
automated order entry systems
How does Google Analytics track user behavior at a participating Web site?
beacons
The profit a seller makes at auction is a function of all of the following except:
bid increments.
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
Which of the following is a subscription-based retailer using predictive marketing and Big Data?
birchbox
All of the following marketing tools on Facebook require payment except:
brand pages
All of the following are challenges faced by bricks-and-clicks firms except:
building a brand name.
Which of the following protects original forms of expression in a tangible medium?
copyright law
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
curalate
Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
cyberpiracy.
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting
An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers.
e-distributor
Which of the following is the market leader in C2C auctions?
eBay
A(n) ________, in which the highest bidder wins, is the most common form of auction.
english auction
Which of the following categories do people most use their mobile devices for?
entertainment
Which of the following is the most popular use for mobile devices?
entertainment
he fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?
establishing customer needs and habits as the top priority in all marketing decisions
Which of the following is the first step in the social marketing process?
fan acquisition
The number of people exposed to pins is a measure of which of the following?
fan aquisition
The ratio of impressions to fans is a measure of:
fan aquisition
All of the following are advantages of online retail except:
faster delivery of goods
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
A metered subscription model is most similar to which of the following revenue models?
freemium
All of the following statements are true except:
in a B2C auction, consumers sell goods to other consumers.
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store presence
All of the following are aspects of content convergence except:
language.
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
lead generation card
The sharing of a user's stored cookie information between Web sites and without the user's knowledge is:
legal in the United States but illegal in Europe.
Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
like button
The New York Times introduced which of the following revenue models in 2011?
metered subscription
Which of the following companies was an early investor in Facebook?
microsoft
In 2014, which of the following comprised the largest segment of the online gaming audience?
mobile gamers
Which of the following is the fastest growing online gaming audience?
mobile gamers
All of the following were parts of the vision during the early days of e-commerce except the belief that:
new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
power of customers
The liquidity of a market is measured by all of the following except:
price transparency
Which of the following is not a risk or cost of Internet auctions?
price transparency
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
privacy
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
search engines
What is the first step in the procurement process?
search for suppliers
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
social technology
Who was the first major fiction writer to create an e-book-only volume of a new work?
stephen king
Google uses which of the following to build a global database of wireless access points and their geographic locations?
street view cars
Which of the following terms refers to the links that connect business firms with one another to coordinate production?
supply chain
Which of the following is not a key industry strategic factor?
synergies
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
Which of the following three forms of media account for over 95% of the hours spent consuming media?
television, radio, and the Internet
How can a smartphone's gyroscope and accelerometer be used in product marketing?
to enhance user interaction with mobile multimedia
All of the following are examples of dark social except:
tweets
In comparison to hours spent at work, the average American adult spends ________ consuming various media.
twice as much time
Facebook was the leader in U.S. ad spending revenues on social networks in 2014. What company earned the second most amount of ad spending revenue?
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:
up to ten years imprisonment for a first offense.
Which of the following purchased Tumblr in May 2013?
yahoo
Around how many Americans used social networks in 2014?
175 million
How many retail-oriented apps are there in the top 25 apps?
2
Around what percentage of Amazon's top 100 selling books are now self-published?
25%
In 2014, e-book sales constituted about ________% of all consumer book sales.
32
In 2014, mobile marketing was about ________% of all online marketing.
35%
A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.
50
Around what percentage of Internet users in the United States use social networks on a regular basis?
67%
In the United States, Facebook visitors spend about ________ hours a month on Facebook.
7 hours
In 2014, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
75%
Approximately ________ % of the United States labor force is involved in providing services.
80
In the United States, the service sector accounts for approximately ________ % of the United States GDP.
80
Physical retail goods accounted for around what percentage of m-commerce sales in 2014?
85%
How long does copyright protection extend for corporate-owned works?
95 years
Which of the following situations would not qualify for the fair use exception to U.S. copyright law?
A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site
All of the following are examples of technology convergence except:
Amazon Books Publishing.
All of the following are examples of Amazon Web Services except:
Amazon Prime.
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auctions
All of the following types of auctions involve single units except:
Dutch Internet.
Which of the following statements about e-distributors is not true?
E-distributors usually operate "private" markets.
All of the following are weaknesses of EDI except:
EDI lacks universal standards.
Which of the following is a social network designed to appeal to disgruntled Facebook users that has promised never to sell its users' information to third parties?
Ello
Auction prices are always lower than prices in fixed priced markets.
F
Consumers in auctions are driven solely by value maximization.
F
Copyright protection protects against others copying the underlying ideas in a work.
F
In 2014, the number of online buyers was over 200 million.
F
In 2014, the social gaming market was the fastest growing form of online gaming.
F
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
F
In a Dutch Internet auction, the highest price wins.
F
In the United States, Google is required to remove results from its search engine if requested.
F
Industry consortia are more focused on optimizing short-term supply relationships than independent exchanges, which tend to focus more on long-term transactions.
F
It is possible to opt-out of Facebook's Graph Search.
F
Keeping bid increments high increases the number of bidders and the frequency of their bids.
F
MRO goods are also known as direct goods.
F
Most adult social network participants do not have any expectation of personal privacy when using a social network.
F
Section 230 of the Communications Decency Act (CDA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.
F
The Children's Internet Protection Act (CIPA) prohibits Web sites from collecting information on children under the age of 13.
F
The average American adult spends more time watching television than using the Internet.
F
The expansion of generic top-level domains recently authorized by ICANN is likely to be very disruptive in terms of copyright protection.
F
The opt-out model for informed consent requires an affirmative action by the consumer before a company can collect and use information.
F
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.
F
The top four social network sites in the United States in terms of monthly unique visitors are:
Facebook, Google+, Twitter and LinkedIn
Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
Google Analytics
Which of the following happened during the period of time during which newspapers used a print-centric business model?
Google launched its search engine.
The world's leading portal/search engine site, in terms of unique visitors, is:
Google.
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
Gramm-Leach-Bliley Act
Which of the following is not a typical barrier to the implementation of a private industrial network?
It requires the large network owners to give up some of its independence.
Which of the following is not a current major trend in B2B e-commerce?
Large firms move toward consolidating regional B2B systems into global systems.
Which of the following is not a major trend in online retail for 2014-2015?
Lunchtime purchases are the fastest growing time segment for online retail purchases.
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following statements about cloud-based B2B systems is not true?
Much of the expense of the system is shifted from the B2B network provider to the firm.
Which of the following best explains why the service sector is a natural avenue for e-commerce?
Much of the value in services is based on the collection, storage, and exchange of information.
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
Which of the following statements about the newspaper industry is not true?
Online readership of newspapers is declining.
Which of the following statements is not true?
Online travel services is one of the few sectors in which extensive disintermediation has occurred.
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
A higher percentage of Internet users read newspapers online than listen to radio online.
T
Almost all recruiting professionals now use social networks to find new employees.
T
An exchange is an independently owned online marketplace that connects many suppliers and buyers.
T
Big Data plays an important role in predictive marketing.
T
Brand pages on Facebook typically attract more visitors than a brand's Web site.
T
Demand chain visibility is one goal of collaborative commerce.
T
Google defended its Library Project on the grounds of fair use.
T
Google provides the leading location-based marketing platform.
T
In the wholesale model of e-book distribution, pricing power is with the retailer.
T
Industry consortia are usually owned collectively by the major firms participating in the consortia, while private industrial networks usually are created by a single sponsoring company.
T
It costs money to bid in a penny auction.
T
It is expected that by 2018, mobile commerce will account for almost 30% of all B2C e-commerce.
T
Lean production is an extension of just-in-time production methods.
T
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
T
LivingSocial is an example of local commerce.
T
Most of today's well-known portals began as search engines.
T
Net neutrality refers to Internet backbone owners treating all Internet traffic equally.
T
Online banking has become the primary banking channel for all age groups.
T
Online retail constitutes about 6% of the total retail market today.
T
Online retailing provides an example of the powerful role that intermediaries continue to play
T
Online television and movies is the largest and fastest growing form of online entertainment.
T
Over 60% of Facebook's ad revenue is generated by its mobile audience
T
Portals are among the most frequently visited types of sites on the Web.
T
Private industrial networks are closely tied to ERP systems used by large firms.
T
Promoted Tweets are Twitter's version of Google's Ad Words.
T
Purchasing managers are the key players in the procurement process.
T
Sharing economy fees collect a fee from both sellers and buyers who use the platform.
T
Social network participation is one of the most common usages of the Internet.
T
Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
T
Tablets are the fastest growing and largest source of mobile commerce revenues.
T
The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.
T
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.
T
The a la carte revenue model allows users to pay only for what they use.
T
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.
T
The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
T
The existence of substitute products is a key industry strategic factor
T
Which of the following is the largest producer of revenues in the entertainment industry?
TV
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.
Tight coupling
The President's Council of Advisors on Science and Technology has called for all of the following except:
a blanket prohibition on commercial data brokers.
Which of the following technologies allows you to send e-mail without a trace?
anonymous remailers
Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
apple
EDI systems:
are based on a communications standard for sharing business documents.
Which of the following is not one of the three defining characteristics of a portal?
auctions
Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were: (Omni-channel merchants are also referred as)
bricks-and-clicks companies.
Virtual merchants face potentially large costs for all of the following except:
building and maintaining physical stores.
All of the following are challenges for catalog merchants except:
building sophisticated order entry and fulfillment systems.
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
choice/consent
Which of the following is a core Fair Information Practices (FIP) principle?
choice/consent
All of the following typically favor the elimination of DRM except:
content owners.
The majority of inter-firm trade involves:
contract purchasing of direct goods.
An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment.
exchange
An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis.
exchange
Which of the following primarily deal with direct goods?
exchanges and industry consortia
Private industrial networks are direct descendants of:
existing EDI networks
Which of the following is the top app in terms of both audience size and share of time spent?
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Walmart's global supply chain has been criticized for all of the following except:
failing to be efficient.
All of the following were popular types of online marketing before 2007 except:
mobile marketing
Which of the following is not one of the factors required to charge for online content?
multiple delivery methods
Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
myspace
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
price matching
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?
term life insurance
Which of the following is a tiered notice and response system aimed at reducing copyright infringement over P2P networks?
the CAS
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
the Collective Utilitarian principle
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
the E-Government Act
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
the Golden Rule
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
the Social Contract rule
What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
the ability to make perfect copies of digital works at little cost
A social consequence of the richness of Internet information is:
very persuasive messages might reduce the need for multiple independent sources of information.
Which of the following is not a major provider of mobile display advertising?
webtrends
For a quick check of a firm's short-term financial health, examine its:
working capital
The second most popular social network in terms of average minutes per visitor is:
Tumblr
In 2014, the total amount of B2B e-commerce in the United States was approximately:
$5.7 trillion.
Approximately ________ of the Internet population in the United States reads magazines online.
1/3
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
Which of the following statements about automated order entry systems is not true?
They no longer play an important role in B2B commerce.
Which of the following statements about the online newspaper audience is not true?
The majority of newspaper readers read the news using a combination of the Web, print and mobile.
Which of the following statements is not true?
The only way to access Facebook from a mobile device is to use a mobile app.
Which of the following statements about gaming is not true?
The sale of video game hardware and boxed software no longer generates a majority of video game industry's revenue.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following statements about B2B e-commerce Web sites is not true?
They are a predecessor of automated order entry systems.
Which of the following is not a characteristic of the use of social networks in B2B e-commerce?
They are always private.
Which of the following statements about collaborative commerce systems is not true?
They are open, competitive marketplaces.
