MKTG Quiz 4

Which type of reference group influence do marketers use when developing advertisements? a. informational b. normative c. identification d. A and B only e. A, B, and C (not D)

A, B, and C (not D)

Which of the following statements is TRUE regarding ethnic subcultures? a. European ethnic groups constitute a significant and growing part of the US population. b. Hispanics are the largest population group in the south and in urban areas in the Northeast and Midwest. c. The influence of one's ethnic heritage on behavior is not influenced by situational factors. d. All subcultures are very diverse, and general descriptions do not apply to all of the members. e. Ethnicity is the only factor that influences an individual's behavior.

All subcultures are very diverse, and general descriptions do not apply to all of the members.

In experiments, the power of groups to influence an individual to agree with the incorrect judgment of the others is known as the _____. a. Asch phenomenon b. group effect c. Pavlov phenomenon d. follower effect e. Skinner effect

Asch phenomenon

Which subculture is the most diverse group, with numerous nationalities, languages, and religions? a. African Americans b. Asian Americans c. Asian-Indian Americans d. Hispanics e. Native Americans

Asian Americans

Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa? a. Black Onliners b. Black is Better c. Digital Networkers d. Boomer Blacks e. Faith Fulfills

Black is Better

Which of the following is the largest Native American tribe? a. Cherokee b. Navajo c. Sioux d. Chippewa e. Choctaw

Cherokee

Which of the following is a challenge facing marketers who implement cause-related marketing programs? a. It does not increase consumers' trust in the company. b. A company's commitment to a cause is not important to most consumers. c. Only a small percentage of consumers are likely to switch brands based on CRM when price and quality are equal. d. Consumer skepticism and apathy are demonstrated. All of the above are challenges facing those who implement cause-related marketing programs.

Consumer skepticism and apathy are demonstrated.

____ are widely held beliefs that affirm what is desirable. a. Norms b. Cultural values c. Precepts d. Prescriptions e. Orientations

Cultural values

Which generation is NOT part of the mature market? a. pre-Depression b. Depression c. Generation X d. baby boom e. all of the above are part of the mature market

Generation X

The children of the original baby boomers are known as _____. a. the baby bust generation b. Generation X c. Generation Y d. Generation Z e. the Millennial generation

Generation Y

Which of the following is the largest ethnic subculture in the United States? a. African American b. Asian c. Caribbean d. Hispanic e. Native American

Hispanic

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits? a. They place a great value on education, particularly their children's education. b. They are concerned with financial security and save at a rate much higher than the average American. c. Husbands and wives tend to share an equal role in family decisions. d. They do not have a "throw-away" mentality; they shop for value and look for quality and durability. e. All of the above are shared traits.

Husbands and wives tend to share an equal role in family decisions.

In the Hollingshead Index of Social Position, which is TRUE? a. Occupation is given a higher weight than education. b. Occupation is given the same weight as education. c. Income is given a higher weight than occupation. d. Occupation is given a lower weight than education. e. Income is given a lower weight than education.

Occupation is given a higher weight than education.

_____ is consumers' efforts to reduce their reliance on consumption and material possessions. a. Downsizing b. Dematerialization c. Voluntary simplicity d. Demarketing e. Voluntary withdrawal

Voluntary simplicity

A(n) _____ is a group of persons who have experienced a common social, political, historical, and economic environment. a. census age group b. age cohort c. cognitive group d. chronological group e. demographic age

age cohort

Which criterion is used to classify groups? a. membership b. strength of social tie c. type of contact d. attraction e. all of the above

all of the above

Which of the following is a traditional American value? a. youth b. competition c. active d. hard work e. all of the above

all of the above

A(n) _____ is based on an attribute over which the individual has little or no control. a. traditional role b. achievement role c. ascribed role d. gender identity e. gender orientation

ascribed role

Amanda is in junior high and begged her mother to buy her a certain brand of athletic shoe that all the "cool" kids in school were wearing. She thought that if she had those shoes, she would be accepted as one of them. To Amanda, these other students in school that she wants to be associated with represent a(n) _____. a. primary reference group b. secondary reference group c. dissociative reference group d. aspiration reference group e. unattractive reference group

aspiration reference group

The largest, most diverse generational segment is ____. a. Generation X b. Generation Y c. Generation Z d. baby boomers e. tweens

baby boomers

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____. a. brand community b. cohort group c. purchase consortium d. clone group e. census track

brand community

Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause? a. cause-related marketing b. green marketing c. nonprofit marketing d. image marketing e. corporate marketing

cause-related marketing

One's perceived age, a part of one's self-concept, is known as _____. a. felt age b. real age c. cognitive age d. perceptual age e. chronological age

cognitive age

Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep. a. exchange b. speedway-sponsored event c. insurance policy d. community e. A and B only

community

Which term describes consumers' purchase and use of automobiles, homes, yachts, clothes, and so forth primarily to demonstrate their great wealth? a. conspicuous consumption b. outrageous consumption c. obnoxious consumption d. nouveaux consumption e. "blue blood" consumption

conspicuous consumption

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____. a. cohort group b. clone group c. dissociative reference group d. consumption subculture e. purchase consortium

consumption subculture

Which index is published by the Human Rights Campaign Foundation and measures how equitably a company treats its GLBT (Gay, Lesbian, Bisexual, and Transgender) employees, customers, and investors? a. corporate equality index (CEI) b. corporate GLBT index c. corporate identity index (CII) d. gay rights index (GRI) e. green index

corporate equality index (CEI)

Which of the following describes a population in terms of its size, distribution, and structure? a. geographics b. demographics c. psychographics d. censographics e. behaviorgraphics

demographics

Groups with negative desirability are referred to as _____. a. primary reference groups b. secondary reference groups c. dissociative reference groups d. aspiration reference groups e. unattractive reference groups

dissociative reference groups

Which of the following are the most commonly described subcultures? a. religions b. generations c. genders d. geographic areas e. ethnic groups

ethnic groups

Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour in 2006 in which Chrysler offered test drives before each concert and donated $5 for each test drive to Ms. LaBelle's chosen charity. This marketer is using _____ to reach this market. a. place-based marketing b. event marketing c. targeted marketing d. street marketing e. zoned marketing

event marketing

The behaviors considered appropriate for males and females in a given society are known as _____. a. gender b. sex c. gender identity d. gender roles e. gender continuum

gender roles

Marketers have responded to Americans' increasing concern for the environment with an approach called _____. a. b. green marketing c. clean marketing d. environmental marketing e. activist marketing f. cause-related marketing

green marketing

The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as ________. a. eco-friendly b. envirosafe c. greenwashing d. earthsafe e. none of the above

greenwashing

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____. a. family b. organization c. group d. cohort e. generation

group

Which type of reference group influence occurs when individuals have internalized the group's values and norms? a. informational b. normative c. identification d. utilitarian e. affective

identification

A household's purchasing power is a function of which of the following? a. income and accumulated wealth b. age and gender c. income and education d. occupation and income e. social class and education

income and accumulated wealth

Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information? a. transient b. informational c. normative d. identification e. substantive

informational

Charles was the last person on his block to purchase a color television set, and that was in the 1980s. He just couldn't see the reason to purchase a new color television if his old one was working just fine. He finally purchased one because his old TV stopped working. In terms of adopter categories, Charles would be classified as a(n) _____. a. innovator b. early adopter c. early majority d. late majority e. laggard

laggard

Some individuals have information about many different kinds of products, places to shop, and other aspects of markets. They can be considered a special type of opinion leader and are known as _____. a. product experts b. shopping experts c. personal shoppers d. market mavens e. market leaders

market mavens

Amie usually wears a uniform to her Catholic school, but on the first Friday of every month, students can wear other clothes as long as they bring in something for the church's food bank. Amie loves to shop and has plenty of fashionable clothes, but on these free dress days, she usually wears blue jeans, a T-shirt, and athletic shoes. Her mother asked her why she doesn't wear her nice clothes, and Amie told her that she would be made fun of at school. Which type of influence do the other students have on Amie? a. informational b. normative c. identification d. conformist e. punitive

normative

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet? a. occupation b. age c. income d. gender e. education

occupation

Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as _____. a. opinion leaders b. market mavens c. interpreters d. screeners e. market leaders

opinion leaders

Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group. a. primary b. secondary c. consumer d. restrictive e. intimate

primary

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? a. cohort group b. generation group c. community group d. reference group e. modeling group

reference group

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events? a. ethnic b. regional c. religious d. generational e. transient

regional

America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines. a. Godless society b. secular society c. religious society d. non-Christian society e. regional society

secular society

A hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles is known as a _____. a. social stratum b. social class system c. caste system d. social continuum e. societal ranking

social class system

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. a. market segment b. subculture c. ethnic group d. reference group e. subgroup

subculture

An estimate by the consumer of how much money he or she has available to spend on nonessentials is known as _____. a. objective discretionary income (ODI) b. adjusted gross income (AGI) c. adjusted discretionary income (ADI) d. subjective discretionary income (SDI) e. subjective gross income (SGI)

subjective discretionary income (SDI)

The degree to which an individual behaves in a manner unique to a subculture depends on _____. a. the extent to which the individual identifies with that subculture b. how long the individual has been in this country c. the age of the individual d. the education of the individual e. the extent to which others in that subculture accept that individual

the extent to which the individual identifies with that subculture

What has been found to improve the results of cause-related marketing programs? a. the amount of money donated b. the fit between the company and the cause c. supporting causes that help children d. supporting causes that help the environment e. longer commitments to supporting a cause

the fit between the company and the cause

The process of one person receiving information from the mass media or other sources and passing it on to others is known as the _____. a. direct flow of communication b. one-step flow of communication c. two-step flow of communication d. multistep flow of communication e. impersonal/personal flow of communication

two-step flow of communication