MMA134: 3 Keywords

Tips on how to successfully generate keywords for your site so that you may write content accordingly.

1. Identify your customer persona 2. Find topics that your customers care about 3. Find untapped keywords 4. Check keyword viability and growth in Google trends (trends.google.com)

Using keywords connects people to the content they need:

A. it drives traffic to site B. it also determines the kind of traffic you get

this site will give you an idea of your chosen keyword's online interest trend. If it peaked years ago, then you should probably look for a more current keyword. You can even compare statistics of two keywords and see which one is the most viable

Check keyword viability and growth in Google trends (trends.google.com)

content whose main purpose is to attract attention and encourage visitors to click on a link to

Clickbait

Check out online communities to see what your target audience is talking about to find other related keywords. Where do your customers/intended audiences hang out?

Find topics that your customers care about Example: My intended audience is in Pinterest, Youtube, IAFT, FMA, Facebook, industry forums Related Keywords: independent films, video editing, film workshops, film festival

There are many sites that will help you generate keyword ideas. It can also be a way to know your audience.

Find untapped keywords a. Google suggest b. Quora.com and Reddit - Contains questions and answers to any topic. Search for your topic and see keywords that show up. c. Google's "Searches Related To " feature Long tail keywords - these are found at the bottom of the first page of a search result. d. WIKIPEDIA - although not the most reliable source of legitimate information, the site is a treasure trove of posisble keywords as it highlights closely related topics or even potential keywords SPECIAL NOTE: If you still have not come up with possible keywords, use SYNONYMS in PowerThesaurus.org to find related words.

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Head keyword: Dog * Dog breeds * Dog photos * Dog collars * Information on dog food Long-tail keyword: * best organic dog food for a puppy

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IMPORTANCE OF KEYWORDS Although compelling content is what gives your site real value, keywords help lead target your content to searches

Get ahead of what your intended traffic needs. It always helps to identify exactly what kind of audience you want to connect with.

Identify your customer persona Example: My intended audience is a young artist who wants to be a filmmaker.

is one that points to another page on the same website

Internal links

refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).

Keyword Stuffing

What do you call a specific combination of several terms used in online searches?

Keywords

are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries."

Keywords

What does SEO stand for?

Search Engine Optimization

is a career all by itself. There are people whose job it is to make sure that your online presence is optimized by knowing the basics of using keywords. It enables a content producer to be easily seen by its target audience.

Search Engine Optimization (SEO)

the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search Engine Optimization (SEO)

What does SERP stand for?

Search Engine Result Pages

Another best practice is to put your primary keyword on your URL. a. True b. False

True

Keywords can either be single words or phrases. a. True b. False

True

One best practice in the use of unique keywords is that they should be on every page of your site, including your title and the body of your content. a. True b. False

True

What does URL stand for?

Uniform Resource Locator (URL)

more commonly known as a "web address" , specifies the location of a resource (such as a web page) on the internet. It is a human-readable text that was designed to replace the numbers (IP addresses).

Uniform Resource Locator (URL)

should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after. This includes both the title tag and the body of your content

Unique Keyword

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Writing for the internet requires a targeted approach especially if you are trying to reach a specific audience. Even blogs, which may be written for personal uses, can also benefit from the use of keywords which will help them connect with other sites.

If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your-

primary keywords

To create content that ranks well in a search engine, you must-

understand the need of your target audience and the kind of language that they use and the content that they seek

An HTML tag that is usually used for the title of a page or post and it is the first header visible on a page.

<H1> tag

is the process of acquiring hyperlinks from other websites to your own

Link building

a specific combination of several terms; have a more clearly defined intent; they have less competition

Long-tail keywords

unpaid-for traffic

Organic results

as the most important keyword on a web page, it should be included in a site's title and domain as well as in its content. It should be added to the first sentence on the page too. It is essential for purposes of SEO as it is used to describe the web page as well as help people locate the site.

Primary Keyword