MMC3602

What is the greatest concern regarding paid product placement in books?

- Critics fear the content of the book will be compromised as authors labor to please sponsors.

Which of the following are true of the independent book stores' fight for survival in the United States?

- The number of independent bookstores has dramatically declined since the 1990s. - The number of independent bookstores today is higher by almost 25% than it had been in 2009.

Which of the following are likely to be threats to brick-and-mortar book retailers?

- increasing availability of POD - the aggressive growth of e-books - online retailers

Which of the following are true of book publishing and book sales in the United States?

-Americans buy 700 million printed books annually. -Books that would formerly not been released are now routinely published.

Which of the following are the benefits of disintermediation?

-Audiences have ready access to a greater variety of fresh voices. -New writers can quickly and easily reach potential audiences.

What advantages do POD books offer readers?

-POD books are less expensive to produce, leading to a greater variety of books that can and will be published. -POD books are less expensive for consumers because they require no warehouse storage, there are no remainders, and production costs are low.

Which of the following are true statements about POD?

-POD is another form of e-publishing. -POD books can be printed and bound at a bookstore that has the appropriate technology. -POD publishers store works digitally and can instantly print, bind, and send a book once it is ordered.

Which of the following are true of religious books?

-The Bible and the Koran are considered religious books. -The Śruti is considered a religious book.

Which of the following statements best describe the current state of smaller publishing houses?

-Today there are more than 80,000 U.S. book publishers, the vast majority being small presses. -Small presses are large in number but produce only a small portion of the books sold.

Which of the following are ways that independent book stores counter the dominance of chains and discount stores?

-by offering personalized service by book-savvy staff -by hosting intimate readings by favorite authors

Professional books, designed specifically for professionals, typically include which of the following?

-educational volumes -educational volumes

Which of the following would be categorized under the "standardized tests" book genre?

-guide to studying for a particular exam -SAT practice book

Which of the following statements best describes paid product placement?

It is a payment from a product manufacturer to feature its brands in media content.

Which of the following best defines disintermediation in publishing?

It is the reduction of middlemen between content producers and the audience.

What is one way advocates of hypercommercialism argue that it is beneficial?

Some works with limited profit potential as books may find a larger audience across several mutually promoting platforms.

Audiobooks are the fastest-growing sector of the publishing industry.

True

The presentation of a books' text in sound is known as

an audiobook.

Amazon's Kindle and Barnes & Noble's Nook are examples of

e-readers.

Amazon.com reported that on Christmas Day, 2009, it sold

more e-books than hard-copy books.

When publishers sell ______ rights they are selling the book, its contents, and its characters to filmmakers, paperback publishers, and product producers.

subsidiary