MNGT 104 Chapter 10

All of the following are aspects of content convergence except: A. Language B. Distribution C. Design D. Production

A. Language

Which of the following statements about the newspaper industry is not true? A. Newspaper circulation revnues have declined dramatically since 2002 B. U.S. newspaper revenues totaled about $20 billion in 2021 C. Social media has become a major source of visitors to online newspapers D. U.S. newspaper print ad revenues have dropped precipitously since 2006

A. Newspaper circulation revenues have declined dramtically since 2002

Which of the following statements about privacy in the movie and television industry in not true? A. The most common method of piracy uses bit cyberlocks/file hosting sites B. The monetary amount the movie industry loses as a result of piracy is unknown C. Piracy still remains a threat to the movie and television industry D. There was a significant uptick in traffic to pirate websites during the Covid-19 pandemic

A. The most common method of piracy uses bitcyberlocks/file hosting sites

According to Pew Research Center, more than ________ of U.S. adults surveyed get their news via a digital device at least some of the time? A. 90% B. 25% C. 80% D. 50%

C. 80%

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A. Media transformation B. Aggregation C. Repackaging D. Industry convergence

D. Industry convergence

Which of the following statements about Gen-Z is not true? A. Gen-Zers are more likely than Millennials to listen to podcasts B. Gen-Zers are spending less time reading than previous generations C. More than 90% of Gen-Zers are online D. Gen Z is the first generation of true digital natives

A. Gen-Zers are more likely than Millennials to listen to podcasts

Which of the following statements about e-books is not true? A. The vast majority of indie authors are unable to make a living soley from e-book sales B. A recent survey found that the percentage of U.S. adults who read an e-book in the previous year is higher than the percentage who read a print book C. Most self-published e-books are not counted by the publishing industry reports on e-book sales D. Apple is a distant second in the e-book market

B. A recent survey found that the percentage of U.S. adults who read an e-book in the previous year is higher than the percentage who read a print book

Which of the following U.S. media channels generates the most revenue A. Box office movies B. Broadcast television/pay TV C. Video games D. Newspapers

B. Broadcast television/pay TV

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model A. Sales B. Freemium C. Distribution D. A la carte

B. Freemium

All of the following are "live"/on demand over-the-top (OTT) services except: A. Sling TV B. Netflix C. YouTube TV D. AT&T TV Now

B. Netflix

Which of the following statements about e-sports is not true? A. Many colleges now offer scholarships for players on their video games B. YouTube Gaming accounts for over 80% of the online e-sports viewing in the United States C. The e-sport audience is predominantly composed of males between the ages of 21 and 34 D. E-sports tournamnets routinely draw an online audience equal to professional football games

B. YouTube Gaming accounts for over 80% of the online e-sports viewing in the United States

Which of the following statements about the home entertainment industry is not true? A. More than two-thirds of the U.S. population watch digital video on subscription-based OTT television services B. Both the television and movie industry share in home entertainment revenues C. Apple TV is the digital media device used by the most people in the United States D. Neither the television nor film industries have built an industry-wide Internet delivery system

C. Apple TV is the digital media device used by the most people in the United States

Which of the following is the most common model for online newspaper access for U.S. newspapers? A. Most content free, but subscription fee to access premium content B. Totally free C. Metered subscription model D. Paywall

C. Metred subscription model

Which of the following types of online content is consumed by the highest percentage of U.S. Inernet users? A. Digital games B. e-books C. Video D. Digital audio

C. Video

Which of the following is not an advantage that purely digital sites have over print newspapers? A. They can take advantage of newer technologies for producing the news B. They can create new workflows and business processes that are timelier and more efficient C. They have a lower cost structure D. They offer higher quality journalism

D. They offer higher quality journalism

Hollywood's practice of staggering the distribution of movies in different channels, such as boc office and DVDs, is referred to as: A. Content convergence B. Digital rights management C. The release windows D. Dynamic pricing

C. The release windows

Which of the following provides a platform that allows writers to monetize their content on a subscription basis via e-mail newsletters? A. Patreon B. YouTube C. Roblox D. Substack

D. Substack