Module 11

Which type of store carries a deep assortment, has knowledgeable staff, and might actually be viewed as a giant specialty store?

Category killer

________ have filled the ultralow-priced, high-volume gap by buying at less than regular wholesale prices and charging consumers less than retail.

Off-price retailers

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Supermarkets

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?

Superstore

While all retailers would like to achieve ________ while charging ________, the two seldom happen together.

high volume; high markups

________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.

limited-service retailers

Of the following, what would most retailers consider to be the most important factor in retailing success?

location

Specialty stores carry ________ with ________ within them.

narrow product lines; deep assortments

In recent years, ________ has(have) been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.

nonstore retailing

A retailer's ________ should differentiate the retailer while matching target shoppers' expectations. One strategy is to offer merchandise that no other competitor carries.

product assortment