Mrk and sls

Social media provides important communication advantages that allow brands and organizations to: Manage perceptions Provide real-time feedback and customer service Respond quickly during a crisis All of the answers/options are correct

All of the answers/options are correct

Which type of store carries a deep assortment of a particular product line, has knowledgeable staff, and can be viewed as a giant specialty store? Factory Outlet Category Killer Warehouse Club Convenience store

Category killer

Which of the following is one of the five major promotion tools? Market penetration Strategic positioning Market diversification Direct marketing

Direct marketing

KPI stands for key promotion indicator. True or False

False

Retailing activities include all functions involved in the distribution or marketing of goods and services from one business to another businesses. True or False

False

Truck distributors handle perishable or semi-perishable products that are delivered directly to small retail stores such as gas stations, convenience stores, small restaurants, hotels, business cafeterias, or delis. True or False

False

________ are wholesalers who serve grocery and drug retailers, mostly in nonfood items. They price the goods, keep them fresh, set up point-of-purchase displays, and keep inventory records. Cash-and-carry wholesalers Rack jobbers Purchasing agents Drop shippers

Rack jobbers

________ includes all activities involved in selling goods and services to those buying for resale or business use. Franchising Discounting Wholesaling Retailing

Retailing

Which of the following statements is true regarding today's marketing communications? A .More customers have started relying on marketer-supplied information rather than finding out information on their own. B. Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers. C. Today's consumers are better informed about products and services.

Today's consumers are better informed about products and services.

Agents rarely if ever take title to the products they sell. True or False

True

Rational appeals are often used to urge people to support social causes, such as a cleaner environment or helping the disadvantaged. True or False

True

Which of the following wholesaler's channel functions is demonstrated when a wholesaler holds inventories and thereby reduces inventory holding costs and risks of suppliers and customers? Warehousing Transporting Buying and assortment building financing

Warehousing

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________. a reverse marketing activity nonpersonal marketing sales promotion buzz marketing

buzz marketing

Which of the following is NOT a reason that companies use social media? cost effectiveness engagement and social sharing capabilities ease of creating content immediacy and timeliness

cost effectiveness

Knowing how often users visit a social media site and how long they stay will help you identify the _______ of the social media platform. users usage engagement compatibility

engagement

At Neiman Marcus, a first-class department store, customers shop for high-end products and they are assisted in every phase of the shopping process. Neiman Marcus is a ________. self-service retailer full-service retailer specialty store limited-service retailer

full-service retailer

Which of the following terms best represents the communication channel that a company uses to move its advertising messages from sender to receiver? decoder media encoder communicator

media

GameStop sells only video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n) ________. department store specialty store convenience store category killer

specialty store

Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have ________. equal portions of the advertising budget independent communications directors separate marketing objectives the same brand message, look, and feel

the same brand message, look, and feel