MRKT 640 Consumer Behavior Module 2

_________ have experienced health problems which limit their physical activities, but their positive outlook means they remain active within physical constraints.

Ailing Outgoers

Which generation refers to those individuals born during the dramatic increase of births (i.e. almost 80 million baby births) between the end of the World War 11 and 1964?

Baby boom generation

Consumers higher in individualism are more likely to ______ when faced with poor service performance

Complain, switch, and engage in negative word-of-mouth

Norms are derived from

Cultural values

Which cohort was born between 1930 and 1945?

Depression generation

Which of the following is a segment used to describe consumers with respect to their environmental activism?

Eco-centrists

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong?

Eco-villains

Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?

Eco-villains

_______ values prescribe a society's relationship to its economic and technological as well as its physical environment

Environment-oriented

Which of the following statements is true regarding culture?

Culture is acquired

This segment of mature consumers has accepted their old-age status and has adjusted their lifestyle to reflect reduced physical capabilities and social roles

Frail Recluse

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

Global dreamers

Which of the following is a segment of mature consumers?

Healthy indulges, ailing outgoers, healthy hermits, frail recluses

Which Generation Y segment, identified by Boston's Consulting Group and Barkley USA, believes that they can have a positive impact and make the world a better place?

Hip-ennial

Which of the following is one of the defining characteristics of American Society?

Individualism

Which of the following is not a segment used to describe consumers with respect to their environmental activism?

New Green Mainstream

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in schools she attends, there are students from all over the world who parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific _______ regarding behavior.

Norms

The boundaries that culture sets on behavior are called

Norms

Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately, the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior?

Individualism

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

Nonverbal communications

________ are rules that specify or prohibit certain behaviors in specific situations.

Norms

Which of the following is not a broad form of cultural values?

Object-oriented

Asian societies (i.e. Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent.

Other-oriented

________ values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Other-oriented

Robert is 15 years old and has recently moved to a new town, and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n)

Sanction

Which of the following factors had a significant impact on American's emphasis on security?

The Depression, World War II and the Cold War

Those who work in such profession as architecture, science, engineering, and health care and business who generate new ideas and technologies for a living or engage in complex problem solving are referred to as

The creative class

Which of the following statements is FALSE regarding cross-cultural marketing?

While marketing strategy is heavily influenced by cultural factors, it does not influence aspects