Muck Ruck Exam
True or false: Interacting with journalists on social media is too risky because the strategy has been abused.
False
True or false: It is rude to start an email by abruptly jumping into your pitch.
False
True or false: Media outlets are typically not concerned about whether a particular story idea will attract enough traffic.
False
True or false: Most journalists like long, thorough pitches.
False
True or false: Successful pitches vary so much that there cannot be a defined process for creating a perfect one.
False
True or false: The PR-journalist relationship is a two-way street where both should expect the other to see things from their perspective.
False
True or false: The best PR pros stay loyal to their client by relaying their exact message to the media verbatim.
False
True or false: You can focus your pitch only on your brand or client's interests as long as you compliment the journalist.
False
The key to effective follow-up is:
letting your certainty of purpose come through
True or false: "Do It For Them" (DIFT) is a strategy that includes sharing resources and multimedia with a journalist who needs them.
True
True or false: Many pitches journalists complain about could be welcomed by other journalists with different interests.
True
True or false: Most journalists say they are okay with PR pros following up on pitches.
True
True or false: PR pros should read, watch and follow their top journalists, even though this requires an investment of time.
True
All of these are good tips for pitch follow-up EXCEPT:
send it within two hours of your first
Follow-up emails should:
simply state what you have to offer
You are writing a pitch about fashion designers and their use of color matching technology. If you need to build a media list from scratch in a hurry, which of the following searches would be LEAST effective?
(fashion)
Which of these subject lines best uses the guidelines in this course?
10 forces that rocked the energy industry
What is the "PR Promised Land," as described in this course?
A spot in a Journalist priority mail
When you shift from pitching a product story to pitching a business story, you also need to shift your:
Audience
What is the best way to "Read and React"?
Be consistent and meaningful
Which is the best tactic for customizing a pitch?
Be genuine and focus on them, not you
What is the best way to stand out to journalists?
Become a valuable resource to them
When building a media list, which of the following is most important?
Choosing outlets trusted by your key audience
Which of the following is NOT an effective way to build a media list?
Copy a media list
Which is NOT an effective approach to engaging journalists on social media?
Every time a journalist posts, share it on facebook
Why is it important to take a minimalist approach when writing a pitch?
It provides clear , accessible message
Which is NOT an example of a timely news story?
Local man rides bike to work everyday
Which of the following is NOT good advice for writing subject lines?
Make it comprehensive
Journalists cannot afford to tolerate __________ pitches.
Off Topic
Which is NOT an important step of practicing "Read and React"?
Only contact through Twitter
Which is an effective social media engagement tactic?
Start a dialogue by asking what they think will happen next
Generally speaking, which of the following is NOT true of journalists?
They assume any encouraging email...
Which is NOT an effective way to write a subject line?
Use a dollar sign or special character
Your real value to your brand or client is knowing:
What to include in media pitches
When it comes to pitching around holidays:
come at it from the opposite direction
One grammar mistake to avoid is:
none of the above
All of these are good ways to keep your email pitch accessible EXCEPT:
paste the news release
What is the most important component of newsworthiness?
timeliness
True or false: The audience ultimately decides whether a particular news story is good or bad.
true
All of these are ways to avoid typos and grammar mistakes EXCEPT:
trust your gut
