NASM Chapter 20: Developing a Successful Personal Training Business

True or False: Personal trainers are expected to adhere to professional and ethical practices including obtaining liability insurance.

True Reason: A personal trainer should strive to minimize risk to both themselves, their gym, and their clients.

Personal trainers should strive for a "perfect price"; in which all clients will be able to afford their services.

False Reason: A trainer should target their prices towards the point that maximizes profit.

The Four Ps of Marketing include all of the following EXCEPT:

Plan Reason: The Four Ps of Marketing include: Place, Price, Product, Promotion

True or False: The International Health Racquet & Sports Association (IHRSA) recommends earning a certification from an organization that has either received accreditation or is in the process of receiving accreditation of their programs from an accrediting body.

True Reason: Obtaining your certification from an accredited organization decreases your liability risk and improves your standing in gym settings

Effective marketing requires identifying the customer's needs, developing the appropriate products or services to satisfy those needs, and promoting services and solutions in a cost-effective manner.

True Reason: The most effective marketing strategies are tailored and targeted towards a very specific client goal