nice

Reliability is a requirement for a good experiment. Reliability means

"Will I get the same result if I measure again?"

The introduction written to accompany a mail survey or online survey is normally referred to as a(n):

Cover letter.

Which step is NOT included in the Questionnaire Design Process?

Designing the action standards

A skip question is one that is skipped by most respondents due to its difficulty.

False

Studies have shown that though the design of a questionnaire is very important, it does not directly affect the quality of the data collected.

False

The question "How many children do you have?" is an example of a question that is about as crystal clear as a question can be.

False

In the question, "What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?

Most. Most is considered an extreme absolute.

A researcher may be interested in seeing how shoppers behave when exposed to a promotional display in a supermarket rather than knowing what they think about the display. In this case, the researcher would want to observe the behavior of the shoppers. What type of form would the researcher use?

Observation form

Which of the following refers to a dry run of the survey on a small, representative set of respondents to reveal errors in the questionnaire?

Pretest

______________ amounts to scrutinizing the wording of a question to ensure that question bias is minimize.

Question evaluation

A study of factors thought to be important in purchasing an automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?

Screening

The question "If you were looking for an automobile that would be used by the head of your household who is primarily responsible for driving your children to and from school, music lessons, and friends' houses, how much would you and your spouse discuss the safety features of one of the cars you took for a test drive?" violates which of the following "Do's" of question wording?

The question should be a grammatically simple sentence if possible.

Coding a questionnaire refers to assigning numbers to each possible response to a question in order to facilitate data analysis and presentation of results.

True

Questionnaires serve a function by translating the research objectives into specific questions.

True

The best solution to minimizing interview errors involves

all of these.

Compared to primary data, the two advantages of secondary data are they

can be gathered quickly and inexpensively

Linda Evans wants to do a study involving the population of Houston. She therefore divided the city into homogenous areas at random and drew a sample of 10 areas where she interviewed all households. This is an example of

cluster sampling

What are the two primary philosophies regarding ethical behavior?

deontology and teleology

Which of the following sources of data should be looked first?

internal secondary data

The question, "What type of hotel do you usually stay in when on a trip?" violates which of the "do's" of question wording?

should be focused

Selection of every tenth subscriber to the New York Times is an example of

systematic sampling.

Consumer panels make it possible to analyze all of the following except

the effectiveness of the wholesale distribution network.

According to your text, in question development, questions should be:

understandable, unambiguous, and unbiased.

If a scale is successful in measuring what it is supposed to measure, it is said to be

valid