NMC 100 Oregon State 2019

The first song by a black R&B artist to finally place higher on the charts in its original version than its cover was "Tutti Frutti." "I Can't Stop Loving You." "Great Balls of Fire." "Long Tall Sally."

"Long Tall Sally."

When was the first video game patent issued? 1956 1972 1982 1948

1948

Which of the following formats became the standard for singles? 45 rpm 78 rpm 60 rpm 33⅓ rpm

45 rpm

What is one reason for viewing culture as a map rather than as a hierarchy? A map better shows the delineation between what is "high culture" and what is "low culture." A map better represents the fact that forms of culture exhibit multiple tendencies. You can fit more diverse forms of culture within a map than a vertical hierarchy. A map is easier to read than a vertical hierarchy.

A map better represents the fact that forms of culture exhibit multiple tendencies.

What rating indicates that a video game is appropriate only for people 18 and older? M EC T AO

AO

Why were there a limited number of TV stations in a city or market in the early days of television? The bidding for channels got so ridiculously expensive, only the wealthiest people could afford to buy and run a television channel. Airwave spectrum frequencies interfered with one another, so a city or market could only support a certain number of stations. The FCC passed regulations restricting the number of TV stations allowed per city or market. Not that many people watched television, so there was no need for a lot of stations in a city or market.

Airwave spectrum frequencies interfered with one another, so a city or market could only support a certain number of stations.

What regulation was put in place by the Radio Act of 1912? All wireless stations must obtain licenses. No signals may be transmitted within one hundred miles of shore. All ships must have wireless telegraphs. Only the military may operate wireless stations.

All wireless stations must obtain licenses.

The Life of an American Fireman is considered the first silent film. major film release. color film. American narrative film.

American narrative film.

What was the first popular Internet-capable smartphone in the United States? Netscape Kindle Fire BlackBerry Android

BlackBerry

Which network showed that there was a market for twenty-four-hour news programming and spawned a host of competitors? NBC CBS Fox News CNN

CNN

In what way(s) has digital news changed the news industry? Digital news has helped drive news stories and what gets reported on. Digital news has sped up the news cycle. Digital news has both sped up news cycle and helped drive news stories. Digital news has meant that people now only have one news source, rather than a variety of sources.

Digital news has both sped up news cycle and helped drive news stories.

Which statement best describes the role of the independent record labels (indies)? Independent labels are known for mostly signing well-established acts and artists. The relationship between corporate giants and indie labels is always antagonistic. Downloads and streaming have caused the market share of indies to more than double in size. Unlike the major labels, indies today are inaccessible to general audiences.

Downloads and streaming have caused the market share of indies to more than double in size.

The open Internet is best represented by YouTube. Facebook. Google. Apple.

Google.

Which of the following is true about William Randolph Hearst? He left $2 million to establish the graduate school of journalism at Columbia. He was the model for the lead character in Citizen Kane. He was the actor that played the lead character in Citizen Kane. He established a prize for achievements in journalism, literature, drama, and music.

He was the model for the lead character in Citizen Kane.

Which is NOT true of documentary film? It developed apart from commercial film. It is limited to newsreels. It deals with often-ignored or controversial issues. It documents reality.

It is limited to newsreels.

How did the telegraph contribute to the development of mass communication? It was the first mass media form. It separated communication and transportation. It replaced oral communication. It made different regional areas feel more isolated from each other.

It separated communication and transportation.

Wireless telephony, the transmission of a voice rather than a signal, like Morse code, was developed by Lee De Forest. Samuel Morse. James Maxwell. Guglielmo Marconi.

Lee De Forest.

Which of the following best describes the second stage of the critical process? Decide whether you are dealing with "high" or "low" culture. Make a judgment about the value or worth of a media message. Research and take careful notes about a media message and its historical context. Look for patterns or themes in your particular media research.

Look for patterns or themes in your particular media research.

Who was a key player in helping to elevate the professional and financial status of actors? Douglas Fairbanks Adolph Zukor Mary Pickford Edwin Porter

Mary Pickford

What is an example of a puzzle-solving game? Myst SimCity Halo Starcraft

Myst

Who was NOT involved in developing a system of projecting moving images? the Lumière brothers Dickson Méliès Edison

Méliès

When Adolph Ochs bought the _____, he brought back the ideal of an informational and impartial press. New York Post San Francisco Chronicle New York Times New York Sun

New York Times

Which of the following gaming platforms does not offer a voice recognition system? Nintendo Game Cube Activision Blizzard Sony PlayStation 2 Sega Dreamcast

Nintendo Game Cube

What was the first home video game? Pong Pac-Man Odyssey Super Mario Bros.

Odyssey

What convention was created by gamers for gamers, and is held every year in Seattle? Tokyo Game Show Blizzcon Penny Arcade Expo (PAX) Comic-Con

Penny Arcade Expo (PAX)

Which video game console also plays Blu-ray discs? PlayStation 4 Wii Sega Dreamcast Xbox 360

PlayStation 4

What happened during the quiz-show scandals? Contestants broke into network offices to steal answers ahead of time. Program sponsors pressured TV executives to rig the shows so that popular contestants would win. The viewing audience was annoyed that only elite contestants could answer the difficult questions. Network employees disguised themselves as contestants to win.

Program sponsors pressured TV executives to rig the shows so that popular contestants would win.

What term refers to the next generation of the Internet? deep Web Semantic Web ARPAnet smartphone

Semantic Web

Which of the following is true about the golden age of radio? Shows typically had a single sponsor. Most shows were thirty minutes long. National news was not a major part of daily programming. Comedies like Amos 'n' Andy appealed to only a few listeners.

Shows typically had a single sponsor.

Why did the recording and radio industries begin to cooperate with each other in the early 1950s? Movies had become very popular, and radio had a tough time keeping listeners at home without recorded music. Listeners hated that they couldn't hear their favorite songs on the radio, so radio was forced to work with the music industry to keep their listeners. Television had become popular and stolen much of radio's programming, so radio needed recorded music to stay relevant. ASCAP had brokered cheaper copyright fees, allowing radio to play more recorded music.

Television had become popular and stolen much of radio's programming, so radio needed recorded music to stay relevant.

Nintendo's Game Boy popularized what game? Tetris Super Mario Bros. SimCity FarmVille

Tetris

The term tin pan was used to describe the sound of the music produced in the area. Its tradition of songwriters continued through the 1950s. The term refers to an area of Manhattan. The first sales of records originated there.

The first sales of records originated there.

Why did the audience step back from the screen at Edison's first public showing of the vitascope? It felt like they were intruding on a private moment when Edison showed images of a couple kissing. They were afraid of damaging the expensive and fragile equipment. Their eyes hurt from standing too close to the screen. The images of crashing waves were so realistic, they didn't want to get their feet wet.

The images of crashing waves were so realistic, they didn't want to get their feet wet.

Which of the following statements about today's major U.S. film studios is true? They are all owned by American companies They are so dominant worldwide that some fear they stifle local cultures and film industries. They have virtually no impact on movie audiences outside the United States. They only get about 10 to 20 percent of the world's box-office revenue.

They are so dominant worldwide that some fear they stifle local cultures and film industries.

What measures did cable channels take when people in small rural communities began installing their own receiving dishes and downlinking channels for free? They scrambled their signals. They made sure that no satellite dishes could be bought within one hundred miles of these communities. They increased their prices to make up for the losses from people downlinking for free. They sued the people who were downlinking signals for free and won.

They scrambled their signals.

Started by Edison, the first film monopoly was known as the MPAA. film board. Trust. player's company.

Trust.

U.S. Government surveillance of online communication is sanctioned through the Children's Internet Protection Act. Federal Trade Commission. USA PATRIOT Act. great firewall of China.

USA PATRIOT Act.

What is an example of a cultural change resulting from media convergence? We are consuming media less frequently than ever before. We are increasingly making media choices based on advertisements. We are consuming media content at our own convenience. We are increasingly consuming information using distinct forms of media.

We are consuming media content at our own convenience

Interpretive journalism can be described as a style that seeks to place events within a larger historical or social context. a style that uses fiction writing techniques to tell a nonfictional story. using a more scientific approach. a style wherein the reporter actively promotes a certain viewpoint.

a style that seeks to place events within a larger historical or social context.

Parents, politicians, and the medical establishment have expressed concern over the _____ quality of video games. empowering addictive skill-building repetitive

addictive

The _____ standard was used for all television sets in the United States from 1941 to 2009. scanning digital analog high-definition

analog

What term refers to an establishment that gathers multiple coin-operated games together? arcade cathode depot console

arcade

The interpretation stage involves posting to social media and/or contacting your political leaders taking notes on your research. asking the "So what?" question about your findings. discovering significant patterns in your research.

asking the "So what?" question about your findings.

In the late 1950s and early 1960s, rock and roll presented even more of a challenge to authority. became gradually clean cut and lost some of its rebellious edge. became more rebellious as a marketing strategy by record labels. developed into the punk movement.

became gradually clean cut and lost some of its rebellious edge.

How much do cable operators pay per subscriber for basic cable channels each month? between a few cents and over six dollars between five and ten dollars between ten and twenty dollars between a few cents and $8.50

between a few cents and over six dollars

What were the first mass-marketed products in history? magazines newspapers books pamphlets

books

Which of the following is/are way(s) that radio responded to the rise of television? the development of format radio both the development of the transistor and the development of format radio the development of the transistor, which made radio portable both the development of the transistor and the promotion of radio stars

both the development of the transistor and the development of format radio

How does the Entertainment Software Association organize games? by visual style alphabetically by gameplay by narrative style

by gameplay

Which of the following is NOT one of the ways Internet sites and services have collected information about you for purposes of targeted advertising? carrying out interviews with your contacts and friends scanning your e-mail messages using information you post on your social network profile gathering your location and purchasing habits through your mobile device

carrying out interviews with your contacts and friends

Which of the following is a major value of a modern society? high culture defying rational order celebrating the individual celebrating the collective

celebrating the individual

Gamers collaborating to share shortcuts and "cheats" is an example of collective intelligence. world building. modding. trolling.

collective intelligence.

In the late 1700s, the two types of daily papers in the American colonies were commercial papers and penny papers. political papers and penny papers. commercial papers and political papers. yellow papers and the penny press.

commercial papers and political papers.

What does the term consensus narratives refer to? cultural products that become popular and provide shared cultural experiences cultural products that belong to the same genre films that have a happy ending cultural products that are produced by the same media company

cultural products that become popular and provide shared cultural experiences

Seditious libel is the practice of muckraking. defaming a public official's character in print. typical of the yellow press. the act of disobeying a military order.

defaming a public official's character in print.

Since the 1930s, the period of heaviest radio listening has shifted to mornings. prime time. late night. drive time.

drive time.

Physicist James Maxwell theorized that there were _____ waves traveling through the air. Ultraviolet sound spectrum electromagnetic

electromagnetic

Which of the following is the correct order of the standard stages of media innovations? convergence, emergence, entrepreneurial, mass medium emergence, convergence, entrepreneurial, mass medium mass medium, entrepreneurial, convergence, emergence emergence, entrepreneurial, mass medium, convergence

emergence, entrepreneurial, mass medium, convergence

The final stage in the critical process is description evaluation analysis engagement

engagement

The stage at which inventors try to determine a marketable use for a device is known as the _____ stage. marketing promotional entrepreneurial developmental

entrepreneurial

Which term refers to the way in which the rules structure how players interact with the game? avatar gameplay guild narrative

gameplay

Early silent films most appealed to children entertained by the funny makeup. actors, who wanted to stay informed about the new film industry. immigrants, because silent film transcended language barriers. the wealthy, as they were the only ones who could afford going to a movie.

immigrants, because silent film transcended language barriers.

What is the main factor contributing to the digital divide? age income health gender

income

The larger label that encompasses such genres as punk and grunge is called album-oriented rock. modern rock. indie rock. contemporary.

indie rock.

Which of the following could the early telegraph accomplish? international communication ship-to-shore communication coordination between commercial ships voice transmissions

international communication

What is the focus of online fantasy sports games? following the most successful real-world team deciding which plays to use making managerial decisions rooting for your local team

making managerial decisions

The term _____ involves the technological merging of content across different media channels. media accommodation media convergence electronic sharing digital processing

media convergence

Radio reached its mass medium stage in the mid-1950s. early 1930s. mid-1920s. mid-1930s.

mid-1920s.

Developed in the 1950s, the magazine program featured a series of stand-up comedians telling jokes. a "talking head" opining about politics and current events. a rundown of the top magazine stories of the month. news, talk, comedy, and music segments in one show.

news, talk, comedy, and music segments in one show.

The fastest-growing radio format in the 1990s was country. alternative. Latin music. news/talk/information radio.

news/talk/information radio.

The very first movie theaters were known as movie parlors. arcades. nickelodeons. salons.

nickelodeons.

Which of the following best describes synergy? corporate neglect of film properties to focus on other projects movie studios controlling all aspects of a film's creation promotional tie-ins within a corporation's own companies using recognizable brands in films

promotional tie-ins within a corporation's own companies

CATV systems were first developed to air unrated programming. eliminate broadcast stations. provide service to areas that had trouble getting regular broadcast signals. provide government broadcast space.

provide service to areas that had trouble getting regular broadcast signals.

Which of the following musical genres was the first to overtly confuse issues of sexual identity and orientation? rock and roll hip-hop the waltz disco

rock and roll

Artists such as Buddy Holly combined country music, Mississippi delta blues, and southern gospel to create folk rock. grunge. rockabilly. R&B.

rockabilly.

Which of the following is the correct order for the linear model of mass communication? mass media channel, message, receiver, sender sender, mass media channel, receiver, feedback sender, message, mass media channel, receiver sender, mass media channel, message, receiver

sender, message, mass media channel, receiver

In the late 1800s, two types of journalism emerged: the _____ model and the _____model. interpretive/story story-driven/"just the facts" passive/aggressive interpretive/informational

story-driven/"just the facts"

Regarding syndication, when a program is bartered for, two television networks swap shows. networks pay cash and advertising minutes. networks agree to air a new show for the rerun rights. syndicators offer a program to a station in exchange for a split of the advertising revenue.

syndicators offer a program to a station in exchange for a split of the advertising revenue.

Google Play offers apps that can be used on the Surface. the Nook. the iPhone. the Kindle.

the Kindle.

The contrast between those with Internet service and those without is dubbed media convergence data discrepancy. the digital divide. the information theory.

the digital divide.

The bagatelle was an early form of tabletop football. the phonograph. the pinball machine. strength tester.

the pinball machine.

The Great Train Robbery (1903) introduced the close-up. the use of sound in American film. the use of color film the western genre.

the western genre.

Software packages that allow users to navigate the web are called search engines. ISPs. web browsers. e-mail.

web browsers.

Guglielmo Marconi developed wireless telegraphy. FM radio. vacuum tubes. electromagnetic waves.

wireless telegraphy.

The news/talk/information radio format appeals to advertisers looking to target elite and wealthy audiences. listeners over sixty years old. African American audiences. working- and middle-class audiences.

working- and middle-class audiences.

_____ first captured sound using a bristle and a coated cylinder. Thomas Edison Édouard-Léon Scott de Martinville Emile Berliner Alan Freed

Édouard-Léon Scott de Martinville