One last ride mother****ers

________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.

Benchmarking

Which of the following is a benefit of using blogs as marketing tools for companies?

Blogs can offer a fresh, original, personal, and cheap way to enter into consumer conversations.

From a market point of view, Universal Pictures film studios might see its competition as ____

Broadway

The company wants to know the relative importance that a competitor places on all, EXCEPT ____

Company history

Gaining ___ requires delivering more value & satisfaction to target consumers than competitors

Competitive advantage

You're guilty of ___ if the you forget latent competitors & only focus on current competitors

Competitor Myopia

The first step in initiating competitive marketing strategies is to ____

Conduct competitor analysis

___ involves sending an announcement, reminder or other item to a person at a their address.

Direct-mail marketing

Which of the following is NOT a reason that companies use social media?

Ease of creating content

Industrializing economies are also known as ________ economies.

Emerging

Critics point out that a pen that costs 0.50 to make costs $10 to buy, this is an example of __

Excessive Markups

According to "Market Concept" an organization should ____

Exist to identify and satisfy the needs of its consumers

Which of the following was designed to help foster trade between nations?

GATT

A ________ firm is one that, by operating in more than one country, gains marketing, production, research and development, and financial advantages that are not available to purely domestic competitors.

Global

According to the text, what location does Coca-Cola consider a long-term growth opportunity?

India

A country's ___ shapes it product and service needs, income levels, and employment levels.

Industrial Structure

In advertising, "puffery" is a term that refers to _____

Innocent exaggeration for effect

Why does direct-mail marketing most likely remain a popular promotional tool for marketers?

It provides something tangible for people to keep.

According to the text McDonald's was criticized for all of the following EXCEPT ____

Marketing Tasty Fast Food

Identifying customers wants or needs is best accomplished by ____

Marketing research

A market nicher can most likely specialize along all of the following lines EXCEPT ________.

Mass Marketing

Advantages of direct and digital marketing for sellers include all of the following EXCEPT ___

Need for sales training

_____________ refers to continually changing acceptable styles to encourage more and early buying

Perceived Obscolecence

Consumer advocates, Govt agencies, &critics have accused marketing of harming consumers throug

Planned Obselecence

Which of the following is the first step in the personal selling process?

Prospecting and Qualifying

The concept ___ specifically focused on the future welfare of consumers

Societal Marketing

In the audio equipment industry, Philips and Sony belong to the same ____

Strategic Group

A firm should compete with ____ competitors in order to sharpen its abilities

Strong

Which of the following is a type of industrial structure?

Subsistence economies

Term that refers to a tax levied by a foreign government against certain imported products.

Tariff

An integrated social marketing campaign likely could include all of the following EXCEPT ________.

Television Ads

Which of the following is NOT a deception or fraud concern for internet users and marketers?

Viral Marketing

A company can protect its market share through all of the following EXCEPT ________.

attacking its competitors directly

What is the primary advantage of printed catalogs?

building emotional connections with customers

Marketing can facilitate the exchange process by performing ____

buying, selling, storing (All of the above)

________ involves first identifying and assessing competitors and then selecting which competitors to attack or avoid.

competitor analysis

If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services, it is using a value discipline called ________.

customer intimacy

Which of the following would be considered part of environmental scanning?

economic environment, technological environment political and legal environment (All of the above)

Which of the following is an advantage of using digital catalogs?

eliminates printing and mailing costs

Whereas the mass marketer achieves ________, the nicher achieves ________.

high volume; high margins

A market challenger that matches the competitor's product, advertising, price, and distribution efforts is most likely ________.

launching a full frontal attack

Mobile marketing is used to enrich the brand experience, stimulate immediate buying, or ________.

make shopping easier

When a company provides superior value by leading its industry in price and convenience, it has obtained ________.

operational excellence

Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?

to drive online sales and services