Organizational Communication
Metaphor for Classical Approaches
"COMMUNICATION AS A MACHINE." -specialization -predictability -standardization
Principles of Management (6)
"How" -Scalar Chain (vertical heirachy) -Unity of Command (one supervisor) -Unity of Direction (similar goals) -Division of Labor (specialization) -Order (appointed place and task) -Span of control (managers+small employment)
Machine Metaphor
"organization as a machine." 1. specialization 2. standardization 3. predictibility
Taylor's Theory of Scientific Management
-How can we be more efficient? -What came be piecework pay? *workers trained as apprentice-not standardize *led to rate busting (overachiever) and systematic soldiering (minimum work)
Taylor's Time and Motion Theory:
meant work would be fair (for owner), get rid of systematic soldiering (social pressure to keep productivity down and wages up) and rate busting
middle of the road
middle concern for people and productivity
Human Resources
movement away from purely mechanistic view; limited empirical basis for research, however long lasting application
participative
not manager, but the employees make the decision (human resource)
Transmission view
organizational communication involving messages (communication) within organizations. --practical view--
Constitutive
organizational communication involving organizations (molding) as communication --complex view--
Systematic soldiering
rate busting and the system of piecework pay (too much product, not enough demand, lower prices)
Prescriptive Theory
rather than descriptive or explanatory; Fayol does not adequately explain the ways in which organizations actually function
Organization
shared vision, goal, beliefs and values, brings order and structure
consultative
leader makes decisions, but consults with workers/employees (human resources)
McGregor's Theory X&Y
X= negative elements (control workers) Y= positive elements (rewards, responsibility, opportunity) - more effective
1. exploitative authoritative
-most productivity -less pay (classical)
critical features of organization
??????? find out answer
Centralization
centralization of decision-making power
Demographics
statistical descriptions of characteristics of a population, such as age. race, income, educational attainment. -describe how we organize, communicate, and address critical problems -changing demographic creates new challenges for organizational communication and influence the organizational experience of individuals.-> results in multicultural workplaces, workers with increasing responsibilites, longer commutes, who tellecomutes.
Likert System IV
systems of leadership
Implications of Classical Approaches
*Feedback is not a given (Fayol) *Hierarchy persists (Fayol & Weber) *Task specialization is more sophisticated
Fayol's "how" principles
*Structure -strictly vertical -unity of command (1 supervisor) -division of labor (chain of work) *Power -centralization (CEO, UP) -Authority/Discipline *Reward *Attitude
communication in Human Resources
*content (employee input) *direction (top/down;side/side/all) *channel (informal, formal; all) *style (change structure of the organization)
Henri Fayol's Theory of Classical Management
*elements and principles of management; emphasis placed on coordination and control -"what" management must do -"how" management must do it
3 things needed for implementing human resources
*subordinates who want to be involved *superiors open and willing to take advice *make decisions that are important to us
Taylor's Key Assumptions
*there is a "best" way to do X task *worker selection is critical *training improves efficiency *task differentiation improves efficiency (specialization)
Weber's 3 types of authority
*traditional: traditions and costumes are valued *charismatic: rule by personality *rational-legal: reason law, rules, are valued. not personified by a kind but a bureaucracy (Weber's preferred)
Climate change
-can be attributed to the activities of individuals and organizations. -factors of Industrial Revolution -debate on what to do about it
Role of Communication in Classical Approaches
-communication is task driven -communication flows from top of organization downward (Fayol) -little feedback is given is possible -communication is highly formalized within classical view
benevolent authoritative
-nice management but still respected (classical)
Weber's Notion of Bureaucracy
-organizations should be rational -process is favored over product -emphasis on how work is done
HR for Maslow's Hierarchy of Needs
-to understand human motivations *what would motivate them to work harder - his system is one of prepotency (consecutive levels of achievement)
Reddings (5) Organizational Attributes
1. interdependence 2. specialization 3. goal orientation 4. hierarchy 5. Control Mechanisms
Maslow's Hierarchy of Needs
1. self actualization (goal) 2. esteem needs 3. affiliation needs 4. safety needs 5. physiological needs (most important)
Millers (4) organizational Features
1. social collectivity 2. goals 3. coordinating activity 4. structure
Vertical Flow of Info
Communication which flows along the scalar chain of the organizational hierarchy from those at the top of the chain to those at the bottom
Blake & Moutan's Managerial Grid
Concern for people/concern for productivity
Outsourcing
Contracting with an outside company to provide a service or product instead of providing it from within the organization.
When you hear Classical Approaches... THINK...
EFFICIENCY
The Challenges of Globalizations:
Economic, Messages, Relationships, and Systems of Understanding
constitutive model
Elements of communication are reflexively constituted and that are part of an on-going process that symbolically forms and reforms meaningful objects and events
Theory of Classical management
Henri Fayol's theory that have been influential are his consideration of the elements of management and principles of managementm which both concern the managerial funcioning of organizing. "What" and "How."
Theory of Scientific Management
Frederick Taylor -concentrates on the "micro" level of organizational functioning: the relationship between manager and employee and the control of the individual at work
Globalization
Global Economy which transportation and as telecommunication systems improve, the world becomes more connected on a personal and organizational level.
Fayol's "what" element
Managers should -plan -command -control -organize -coordinate
Theory of Bureaucracy
Max Weber -provides prescriptions to managers about how organizations should be run -believed bureaucratic organizations would eventually dominate society b/c of their technical superiority -clearly defined heirachy -division of labor -centralization
domains of communication theory
Seven domains proposed by Craig that provide different ways of thinking about organizational communication. 1. Rhetorical 2. Semiotic 3. Phenomenological 4. Cybernetic 5. Socio-psychological 6. Socio-culture 7. Critical
Task-related comm innovation-related comm maintenance-related comm
Task: task and work Inno: comm about new ideas main: comm on social topics that maintains human relationships.
Terrorism/ War on Terror
Terrorism: A set of strategies that involve the use of unpredictable violence against individuals creating ongoing fear and suspicion. How do terrorist network/recruit? Complex political negotiations with a wide range of government entities organizational rhetoric to connect institutional goals.
Elements of Management (5)
The What: -planning -organizing -command -coordination -control
Channels of Communication
The means by which a message is transmitted. In the classical approach, written channel of communication is the most likely means by which a message is transmitted.
Traditional Authority Charismatic Authority Rational-legal Authority
Traditional: Legitimate Authority Charismatic: personality, attractiveness Rational-legal: rules, info, expertise
Ideal Type Theory
Weber's theory termed as "Ideal Type" -does not advocate particular organizational form as best but rather lays out the features of an idealized organization
Homeland Security
a problem of organizational communication; "an ongoing construction project that builds upon philosophy and strategy to ensure effective organization, establish rules and procedures, deploy new technology , and educate a vast army of federal agents and citizens."
transmission model
analogy that communication looks exactly like transportation, assumes that all communication operates like interpersonal communication, assumes a relatively direct relationship to source. The problem is that the receiver does always take away what you transfer (i.e. the game of telephone)
Closed Systems
bureaucracies are relatively closed systems- it will shut itself off from influences of the outside environment b/c environmental interruptions could hamper its smooth functioning.
Communication
interaction, shared meaning, behavior, non-verbal and verbal
authority/compliance
low concern for people and high for productivity
impoverished
low concern for people and productivity
Requisite variety
concept suggests that successful organizations and groups need to be as "complicated" as the problems that confront them
classical approaches
connected to industrial and rise of mercantilism
time and motion
determining the most time-efficient way to accomplish the task at hand then proper selection of workers and training workers
country club manager
high concern for people and low productivity
team leadership***
high concern for people and productivity
Style of Communication
highly formal (avoid slang) separate managers from employees classical organization and maybe nonverbal communication such as attire
Human resources theory
if you satisfy workers needs there will be more efficient production
Generational cohorts
indicate similarities in birth year and associated similarities in experience