Pathos, Ethos, Logos/retoric

Logos Example

"Every day, tuberculosis kills 5,000 people. The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure."

Ethos Example

"I have run a successful business, I can help the economy" any businessman/wannabe politician.

Syllogism Definition

A deductive system of formal logic that presents two premises that inevitably lead to a sound conclusion. A=B, B=C, so A=C.

Rhetoric

All the tools used to persuade an audience and/or communicate effectively.

Syllogism Example

Rocks are hard, hard things shouldn't be chewed, therefore rocks shouldn't be chewed.

Logos Definition

The appeal based on logic or reason.

Pathos Definition

The emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.

Pathos Example

The lifelong pain and anguish experience by children of abusive and neglectful parents can never be erased.

Ethos Definition

the ethical appeal is based on the character, credibility, or reliability of the writer.