PR 201 Final Review
Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.
genuine
In addition to regular shipping options, an online retailer now also offers customers drop-shipping to different locker locations through metropolitan areas as one way to help reduce the company's overall carbon footprint. This new shipping option represents which type of corporate social responsibility engagement?
socially responsible business practices
When comparing financial communications with corporate communications, ______.
the rules may be different but the desired outcome is the same
Research has shown that before the Proctor & Gamble developed the "Like a Girl" campaign ______ of the girls had a positive association with the phrase "like a girl", and after the campaign, ______ had a positive association with that phrase.
19%, 76%
Which of these statements is most accurate about millennials?
As a generation, millennials care the most about sustainability.
Andrea recently returned from a one-week trip to Antarctica that involved snowshoeing to see and photograph penguin colonies up close. Which term describes Andrea's trip?
ecotourism
What would be the best idea for Shelly to consider if she needs more financial resources to implement her business strategy and grow her private company?
Become a publicly traded company.
______ is an important factor in corporate social responsibility engagement because consumers want to know the impact their preferred brands make on social and environmental issues.
Brand loyalty
What did insurance provider Humana implement in Mississippi to position itself ahead of its competitors while the federal government was preparing to launch the Affordable Care Act (ACA)?
Campaign for a Healthy Mississippi, promoting awareness of the ACA and helping people enroll
John reports directly to the CEO of his company and is responsible for public relations and public affairs for the company stakeholders. Which of the following is most likely his title?
Chief Communications Officer
Public relations functions in ______ include management counsel, internal PR, capital campaigns, and crisis communication.
education
Which country was a "forbidden" destination for U.S. citizens for more than 50 years?
Cuba
Why did Walgreens select Chicago and Los Angeles as pilot cities for their First Ladies Health Initiative supporting HIV/AIDS screenings?
They both have a high rate of HIV/AIDS among their African American populations
Caroline recently read a report that showed an increase in the sense of disenfranchisement between the public and businesses, which is impacting markets and elections worldwide. Which report did Caroline likely read?
Edelman Trust Barometer
How does the concept of disclosure apply to media relations?
Everyone must get the same information simultaneously.
The organizers of the 2016 Women's March on Washington used a two-pronged strategy of ______ to organize a successful event?
Facebook and diversity
Who has recommended a return to positive messages and brand associations in political communications?
Lara M. Brown
How is the schedule for company's financial communications, such as the Quarterly and Annual Reports, determined?
Laws determine the schedule.
Stanton Farms, a California-based company, grows strawberries and blackberries year round and delivers them to grocery stores across the country. A blizzard on the East Coast delays shipments to stores in New York and Massachusetts leading to a berry shortage. Which term describes this situation?
NOT disaster problem
What is a benefit of buying the naming rights to an athletic venue?
NOT eliminating the risk of negative associations
Which statement about the naming rights for athletic venues is true?
Most NFL venues are named for a corporation.
What percent of Chinese citizens rely on the Internet for their news?
NOT 59%
The PR team at SRA Enterprises wants to develop a crisis communications plan. The team has scheduled a meeting with a representative group of SRA employees including security personnel, sales representatives, HR managers, IT specialists, and senior managers. What should occur at this initial meeting?
NOT establishing media monitoring and notification systems
Community building is a natural result of ______ because of the priority placed on transformational benefits to society and valuing relationships.
Social entrepreneurship
What is the name of the class of investors who recognize companies that are good corporate citizens?
Socially Responsible Investors
Which of the following best describes a lesson corporate communicators follow today to effectively communicate with LGBT audiences?
There is rich diversity within the LGBT community.
When announcing that Ms. Pham was Ebola-free at a final news conference, what did NIH leaders do to help remove the stigma of this highly contagious disease?
They hugged her.
According to Lindsay Murphy of Racepoint Global, what factor distinguishes public affairs teams from their government relations colleagues?
They never step foot on Capitol Hill to lobby.
______ is a strategy of finding opportunities for executives to give speeches, get involved in research, or lead events so a company will be thought of as an expert within the industry.
Thought leadership
The PR team for a three-day film festival in Cincinnati needs to update potential visitors about schedule additions and changes. Which social media platform would be most appropriate for this goal?
Which of the following most likely occurs in a healthy organization?
Upper management shares business goals with employees.
In relation to issues management and crisis communications, what is a positive aspect of social media?
When monitored actively, social media offers an early warning of a crisis.
According to the BBC, the British first began using the term "lobbying" in what time period?
early 1700s
What was the centerpiece of the global "Like a Girl" campaign?
a short video showcasing achievements of young girls worldwide
Which of the following is a characteristic of a healthy corporate culture?
empowered employees
During a merger, what is the key role of the employee relations team?
facilitating organizational change
According to a Pew Research Center study on political engagement in January 2016, 44% of U.S. adults reported having learned about the 2016 presidential election "in the past week" from both local and national print newspapers, far outpacing the numbers for social media.
false
Tools such as internal social media and intranets enable a firm's PR team to do which of the following?
gather employee insights
Firms such as Under Armour, Nike, and Adidas have PR campaigns connected to celebrity athletes to ______.
generate positive brand images
What is the benefit of a sports apparel company providing a university sports team with uniforms?
generating brand recognition
Which of the following describes the primary goal for a company in the precrisis phase of crisis communications?
identifying potential crises
Which of the following would likely have prevented the Samsung Note 7 issue?
improving quality control during manufacturing
Which of the following is an advantage for a company going public?
increased awareness of the company and its products
The Wells Fargo cross-selling issue stemmed from which of the following?
ineffective management oversight
Meg, a PR professional at Emerson Global Manufacturing, needs to distribute the company newsletter quickly and efficiently to all employees around the world. Which of the following tools would be best for Meg?
intranet
Company X and Company Y unite into one new company—Company Z. Which term describes this situation?
merger
Despite limited resources, grassroots and special-interest organizations continue to prove they can meet goals using strategic ______.
online communication
Which of the following improves employee morale in an organization?
open lines of communication
Which of the following describes issues management?
preparing for problems in advance
What is the most effective way to use YouTube to promote a country music festival?
showing videos from previous festivals
What should be the focus during the crisis impact stage of crisis communications?
supporting people affected by a crisis
Corporate social responsibility can be defined as the sum of ______ taken by a company to address the impact of its business operations on the triple bottom line as well as its key stakeholders.
voluntary actions
Because of the influence of younger African Americans on trendsetting, any public relations campaigns aimed at ______ must also include messages to reach this highly influential demographic.
Millennials
______ are in-depth documents providing accurate and timely information regarding a company and its financial health.
Quarterly and annual reports
What is one of the principal differences between corporate communications and working in other settings?
telling the company's story to the financial community
Research shows that the difference in value of effective and ineffective investor relations and financial communications is ______ in a typical company stock price.
30%
Not only should corporate social responsibility activities be anchored on a business' purpose and values, but they should also be communicated with a new and engaging corporate voice.
False
Company X buys all of the ownership stakes of Company Z. Company X then assumes control of Company Z. Which term describes this situation?
NOT divestiture
Which of the following is facilitated by a company intranet?
coordinating activities across departments
When beginning discussions about corporate social responsibility, PR professionals often need to first counsel upper management on the benefits of relationship-building programs, and why they need to be aligned with ______.
corporate and stakeholder values
The attributes of a company that come to mind when you hear the name represents a ______.
corporate brand
Most often, the task of building and maintaining the corporate brand is the responsibility of the ______.
corporate communications team
Which of these is a key building block to engaging in successful, ongoing corporate social responsibility?
corporate fit
A business approach that delivers environmental and social benefits to improve society is ______.
corporate social responsibility
Which of the following is a key goal of PR through internal relations?
creating authentic employee advocates
Which of the following must occur before PR can successfully implement employee engagement strategies?
defining corporate values
Fred owns a private company and he needs a steady funding source to finance its growth and expansion. He has decided to issue shares and sell them to the public with a(n) ______.
disclosure of information
Before Stassney Enterprises acquired Midland Enterprises, Stassney representatives took extensive steps to understand Midland's financial situation. Which term describes the actions of Stassney Enterprises?
due diligence
What is one of the reasons for significant growth in the employee relations field?
economic concerns after the 2008 recession
Engaging in corporate social responsibility also means being alert to ______ and how they may or may not affect a business' corporate social responsibility activities.
emerging social issues
Tanya often tells her friends and family that she loves working at CVX Enterprises. By sharing these feelings, Tanya is engaging in which of the following?
employee advocacy
What is the primary purpose of Canon's Miru program?
encouraging employee collaboration
How does PR support a healthy organizational culture?
ensuring that messages from management uphold company values
Socially Responsible Investors only consider investing in companies with a demonstrated track record of meeting or exceeding ESG criteria. What does ESG stand for?
environmental, social, and governance
Which of the following should be a component of both internal and external communication campaigns?
evaluating messaging outcomes
Frank, a public relations practitioner, uses social media to not only relay messages to the company's key publics but also identify issues that require attention of strategic managers. What is Frank modeling with this interactive communication?
excellence theory
One strategic benefit to engaging in corporate social responsibility is the ______ which reinforces the need for initiatives that adapt well to social media.
excellent PR potential
Eighty percent of Americans indicate they are more likely to purchase a company's products when they also agree with CEO on societal and environmental issues
false
In an effort to help reduce the dropout rate in U.S. high schools, Rocket Foods has decided to partner with the American Medical Association to create a campaign that demonstrates how eating healthier is tied to increased performance in school. Based on just these facts, one could assume they are creating a community relations program specifically for the U.S. Asian American population.
false
Large companies have very different communications goals than small companies.
false
Both community relations and corporate social responsibility anchor around a business being a ______.
good citizen
Embracing diversity and exhibiting integrity are traits associated with which of the following?
healthy corporate cultures
Innovative, successful companies tend to have which of the following?
healthy corporate cultures
Which of the following has resulted from Best Buy's Geek Squad Academy?
higher employee retention rates
A company moves its annual report online and sends only a postcard to stakeholders announcing the change and why, tying the decision to their corporate social responsibility practices. In addition, they convert the printed annual report into online soundbites across various platforms. This change not only helps ______ their content, but can also increase the lifespan of key messages.
optimize
Most employees at Madison Enterprises understand the company's culture and brand identity. Which term describes this understanding?
organizational clarity
Corporate social responsibility considers the triple bottom line by making public interest a part of an organization's business decisions. This includes honoring _____, profit and people.
planet
One risk to corporate social responsibility is that activities could be perceived as ______ versus benefiting society or the environment.
promotionally motivated
The Nielsen 2015 Global Survey on CSR reinforced the connection between consumers' environmental concerns and ______.
purchase intent
What is a key internal communication task for PR professionals when supporting CSR programs?
recruiting employee volunteers
By providing fulfillment and purpose for employees, CSR has shown to be an effective tool for which of the following?
recruiting new employees
Particular to corporate social responsibility, public relations professionals must plan activities that ______, and communicate these activities to key stakeholders.
reinforce a company's purpose
Because corporate social responsibility is connected to every area of an organization's operations, the outcome can have a significant impact on employee recruiting, corporate ______ and shareholder value.
reputation
Corporate social responsibility can positively impact an organization's ______, while CEO activism might risks negatively impacting it.
reputation
The practice of corporate branding is an outgrowth of ______ as a key function of corporate communicators.
reputation management
Upper management in a healthy corporate culture would likely do which of the following?
seek feedback from employees
______ conducted through videos can demonstrate relevance and personal fit with key stakeholders, and help reduce misperceptions about corporate social responsibility messages and the motivation behind them.
storytelling
Which of the following is essential for a healthy corporate culture?
supportive leadership
A synergistic relationship exists between an organization and its stakeholders, which explains why a company cannot exist without them.
true
Before engaging in any local community relations efforts, a company must first understand the community's structure, including its weaknesses as well as its strengths.
true
Which of the following did Gary Sheffer, retired VP of Corporate Communications at General Electric, state was critical if communicators wanted to help companies drive change?
trust
According to the Institute for Public Relations, achieving organizational clarity requires which of the following?
understanding employee interests and perceptions
Which of the following is an example of government communications providing information that can be considered essential to the well-being of the public?
How to register to vote?
PR professionals must clarify which of the following when promoting ecotourism?
How visitors should respect the environment?
Which institutions are examined in the Edelman Trust Barometer?
NGOs, media, government, and business
How does government relations differ from public affairs in terms of who initiates contact?
NOT Initiator is a government entity.
What do most U.S.-based NGOs have in common?
NOT PAC funding
A planned, managed effort that seeks to motivate employees to effectively volunteer under the leadership of the employer is ______.
NOT Points of Light Employee Volunteer Programs
Measuring corporate social responsibility efforts includes examining the impact on end-recipients as well as how ______ perceive the activities.
NOT competitors
What did the California Center for Public Health Advocacy use as the vehicle for motivating the media, policymakers, and the public through a strategic public affairs program linking sugary drinks to public health issues?
NOT data on the increase in diabetes among all ages maybe: primary and secondary research
Which generation of employees is most likely to expect their employer to provide ways for them to find purpose at work?
NOT gen z or gen x
During the planning and organization of the 2016 Women's March on Washington, insiders engaged in ______, which is often a byproduct of activism.
NOT harmonious support of each other internal debate and infighting
A company's newsletter is an effective tool for accomplishing which of the following?
NOT identifying media trends reinforcing the firm's values
The Fiesta Bowl, a college football bowl game, takes place every year at the University of Phoenix Stadium. Since 2016, the game has been known as the PlayStation Fiesta Bowl, but it has previously been known as the Vizio Fiesta Bowl and the Tostitos Fiesta Bowl. Which PR tactic has been employed by PlayStation, Vizio, and Tostitos?
NOT naming rights ownership corporate sponsorship
Some of the most popular platforms, such as Facebook, Instagram, and Twitter, offer easy avenues for which of the following strategies recommended by Ragan's Health Care Communication News?
NOT storytelling
What should be the goal of a PR communicator when working with the media?
NOT to prepare a carefully written article that is given to the media reporter to use
More voters and prospects are seeking political and government news online versus in the traditional media due to what current trend?
Politicians are increasing their use of the Internet as a tool.
Which of the following statements best describes results from the 2016 Edelman Trust Barometer study?
The disenfranchisement between people and the four institutions is impacting markets and elections worldwide.
What did Starbucks state as the reason they quit writing "Race Together" on the cups after one week?
The initiative lasted for its intended run date and was simply a jumping off point in the conversation.
Why did almost 40% of adult users of social media either block or minimize political content during the 2016 presidential campaign?
To alleviate stress caused by the candidates' negative attack strategy.
Which statement about the tourism industry is true?
Tourism is a key source of revenue in developing countries.
In advance of building its second headquarters in the U.S., Amazon will likely hire a public relations team to build community relations. What is the team's first step?
Understand the structure, strength and weaknesses of the community before setting objectives and goals.
No Boston Olympics, begun by two unknown men to stop the Olympics from coming to Boston, is a perfect example of a David against a Goliath ______.
activist campaign
To be viewed as authentic, global companies have to ______.
adapt to the cultural norms
According to the text, what can traditional PR tactics such as emails, social media, and special events accomplish for a grassroots organization?
advance the group's mission
What tool should you use to determine which of your institution's social media posts are getting the most engagement, and at what day and time?
analytics
Benoit's theory is used for which purpose?
analyzing crisis communications activities
Which of the following actions by a communications team is most useful during a crisis?
analyzing data for trends, patterns, and insights
Which of the following occurs in a postcrisis review session?
assessing the crisis plan's effectiveness
What is the main objective of PR activities during mergers and acquisitions?
attaining corporate unity
The Latino community is a growing and significant demographic in the U.S. The most effective community relations programs to this key population segment are ______.
authentic partnerships
Which of the following enabled Taco Bell to avoid a PR disaster?
being transparent and aggressive
Which of the following is an advantage of using social media for public relations?
can speak directly to a targeted audience without alterations by a media gatekeeper
A nonprofit that consistently uses social media to mention partnerships, networking, and relationships with other groups is providing evidence of ______?
collaboration
According to Rivel Research Group, investor relations professionals are charged with marketing a company's ______.
common stock
When faced with lobbying efforts by organizations, what is one of the factors mentioned in the text that elected officials must consider?
consumer protection
What role did food trucks play in the #NoFoodWasted campaign?
creating dishes from food that was normally thrown away
Which of the following describes the ability to understand different beliefs, practices, attitudes, and behaviors of a group and apply that knowledge to attain your goals?
cultural intelligence
Which of the following would most likely lead to a litigation crisis?
customers being injured by products
Which of the following tasks are performed by PR departments at universities with nationally ranked football programs?
developing campaigns for Heisman candidates
Which of the following occurs in the precrisis stage of crisis communications?
developing response plans and protocols
What label does the NSPRA give to the school district PR function that involves answering new resident requests and keeping district historical records?
district information station
What was used as a key motivator in the U.S. Navy's social media-based internal campaign to combat binge drinking among active duty sailors?
docked pay and demotion
What is the purpose of most radio station remotes?
driving listeners to a location
Ralph is considering expanding his business to South America. His business is likely to have a smoother road to success if he ______.
emphasizes an active involvement in improving social conditions
What is the function of a PR professional whose client, a professional athlete, behaves badly?
emphasizing the positive aspects and actions of the client
An organization that encourages its employees to talk about their employer on social media is practicing what strategy?
employee advocacy
Which of the following reduces the likelihood that a company will experience a crisis?
engaging in issues management
Based on information in the text, what did both Samsung and Wells Fargo do during the crisis recovery stage?
expanded their social responsibility efforts
Barack Obama's 2012 presidential campaign strategy included the use of social media to increase campaign donations, create supporters, and decrease voter turnout.
false
Government relations and lobbying are forms of government-to-organization communications.
false
Managing media relations and defending your company's reputation is easier with social media, because communications professionals have more control over the public message.
false
Only multinational organizations must be prepared to interact with global stakeholders.
false
Public diplomacy has shifted from an engagement strategy to a persuasion strategy in recent years.
false
The recent developments in digital media have changed the fundamental relationship between the PR practitioner and the journalist.
false
To be considered a grassroots organization, a group must be incorporated as a 501(c)(3) nonprofit.
false
The key to success in developing an excellent corporate social responsibility activity is ______.
having a clear business and strategic connection to the activity
Which of the following would have helped BP America manage the PR aspect of the Deepwater Horizon crisis better?
having a stronger social media presence
Which of the following illustrates ecotourism?
hiking in Botswana to see elephants and hippos
Which of the following was part of Samsung's reputation building efforts?
holding a company-wide day for volunteering
What challenge drives nonprofits to cultivate relationships with donors, volunteers, and organizations that support causes?
insufficient funding
Conway Computers tracks requests for warranty repairs and notices a significant increase in the number of keyboard problems on one of its laptop models. A Conway Computers team is formed to study the matter, determine if there is a keyboard defect, and recommend corrective action before a product recall is necessary. Which term best describes the actions of Conway Computers?
issues management
How are the cultural challenges in other areas of Asia different than the adaptation required in China?
less government control and a freer media
By quickly and honestly addressing a sports team's crisis or scandal, a PR professional is able to accomplish which of the following?
maintain public support
According to Avinash Murthy, the four key takeaways from the Ice Bucket Challenge campaign are have a cause people can relate to, have influential celebrity endorsers, keep it simple, and ______.
make it fun
The 2017 research has shown that non-governmental organizations are increasingly viewed as ineffective advocates for the global ______.
middle class
What communicators are duty-bound to inform their chain of command, fellow service members, and the public about their activities?
military public affairs officers
What does Dr. Lara M. Brown of George Washington University believe reached a new low during the 2016 electoral cycle?
negative campaign messages
Which of the following best describes a benefit of strong internal corporate communications?
opportunity to create a unified corporate image
What resulted from the efforts of PAO staff at Barksdale Air Force Base to develop positive relationships with nearby neighbors who complained that Air Force planes were disturbing the peace?
positive, ongoing dialog between the base and its neighbors
When the cars manufactured by an automaker have faulty airbags and the cars must be recalled, which of the following situations is illustrated?
product crisis
Dave, a DJ for KXYZ Radio, has a morning broadcast called "Drive Time." On today's show, Dave interviews Blake Shelton, a country music singer-songwriter. After the interview, the station records Blake making the following statement: "This is Blake Shelton, and I love Drive Time on KXYZ Radio." Which term describes Blake's recording?
promo
Cameron works in the communications department of the Seattle Seahawks football team. In his job, he develops and maintains strong relationships with sports writers and broadcasters, compiles media kits with team statistics, and provides content for the Seahawks' website. Which of the following is most likely Cameron's job title?
publicist
The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium but is now called Hard Rock Stadium. Which PR activity by the Hard Rock Cafe organization does this example best illustrate?
purchasing naming rights
Based on Benoit's theory, a firm that uses puffery to build its image is attempting to do which of the following?
reduce the offensive act
Dave, the DJ for KXYZ Radio, is broadcasting his morning show from the local library, which is holding a community blood drive run by the American Red Cross. Which term describes Dave's activity?
remote
According to the text, Wells Fargo focused on which of the following in the dormant stage of the issue life cycle?
repairing its damaged image
Which of the following best describes the Starbucks corporate brand?
social responsibility
Colleen and her family decide that their budget is too tight to afford a summer vacation. Instead, the family visits free concerts in the park, takes day trips to nearby zoos, and spends time in the neighborhood pool. Which of the following does this situation describe?
staycation
According to Mike Paul, who is known as the Reputation Doctor, what is necessary to succeed in the area of crisis communications?
strong moral foundation
In the example of the halo effect in the Republic of South Korea, what is the source of the halo that extends to products from that country?
the country of origin
According to the text, why does Northwestern University promote the volunteer efforts of its student athletes?
to build community awareness
Why did syndicated columnist Dan Savage and his partner Terry Miller initially create the It Gets Better Project?
to encourage gay teen victims of bullying that life will get better
Why is the development of budget and bond issue campaigns a major function of public relations at the K-12 school level?
to encourage local community involvement with the budget process
Why did Wells Fargo launch an initiative in 2017 with Habitat for Humanity?
to improve its corporate reputation
Why do American Hospital Association guidelines require hospitals to use one-word descriptions like "good," "fair," or "serious" when describing a patient's condition to the media?
to protect the patient's privacy
According to the Model of Country concept, public opinion about a country and nation branding activities have a dynamic relationship.
true
Employees represent a major asset in a company's social responsibility programs.
true
Marketing and communications have two fundamentally different purposes.
true
Non-governmental organizations are increasingly viewed as ineffective advocates for the global middle class.
true
Public diplomacy can now be considered a specialization in public relations.
true
Socially Responsible Investors require any companies they support to have long-term competitive financial returns in addition to a positive societal impact.
true
The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.
true
The USDA became embroiled in a crisis communications scenario over a new type of beef processing because consumers did not know or understand the facts.
true
The PR team for the Bixby County Annual Food and Wine Festival wants to encourage interaction among festival visitors, potential visitors, and the PR team. The team also needs to be able to provide festival hours, ticket prices, and parking information. Which social media platform would be most appropriate for these objectives?
try Twitter
PR activities related to sporting events and sports teams are primarily intended for which purpose?
turning viewers into fans
According to James Grunig, what type of communication is most beneficial for effective communications?
two-way symmetrical
As this chapter compared and contrasted public affairs, government relations and lobbying, and political communications, it drew the conclusion that they are all ______.
unique areas of strategic communications
A passenger on North Airways was forcibly removed from an airplane by police officers. Soon afterwards, videos of the incident appeared on Facebook and YouTube, images appeared on Instagram, and hashtags showed up on Twitter. Given this information, the North Airways incident possesses which digital factor?
variety
Company X is experiencing a major crisis, and its PR team is measuring the number of tweets per second about the situation. Which digital factor is being measured?
velocity
A PR professional who wants to engage an audience quickly and emotionally should use which of the following tools?
video storytelling
Research suggests which of the following about product crises?
A successful follow-up product will reduce the crisis impact
Humana implemented a CSR outreach program in Mississippi to educate citizens and help them enroll in the Affordable Care Act after a Gallup survey found that the state had an uninsured population of ______.
20%
Based on data tabulated during a one-week period in January of 2016, what percentage of U.S. adults used Twitter to obtain political information?
9%
Not only did the Walgreens First Ladies Health Initiative in Chicago and Los Angeles showcase this corporation's commitment to health care; it was also a tremendous benefit to the African Americans in these cities who received ______ health screenings.
96,500
Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all profits to Doctors Without Borders as sponsorship for surgeries to repair congenital heart defects. This is an example of ______.
cause-related marketing
Which of the following represents a best practice in Employee Volunteer Programs noted by the Points of Light Foundation?
contributions of materials and staff to volunteer activities
According to the Global CSR RepTrak® 100 report, larger, established companies like Target, Google, and Pottery Barn should utilize ______ communications to most affect corporate social responsibility perception.
controlled
Multiple communication platforms, vehicles and formats make it more difficult for today's PR professionals to optimize corporate social responsibility content and expand the lifespan of a story.
false
Quarterly and annual report details should be released in stages to soften the blow of a corporate crisis or issue.
false
Organizational clarity is achieved when employees can answer which of the following questions?
What is the firm's culture and brand identity?
The most effective PR professional hired to build community relations is someone who is ______ at the local level.
already deeply involved
What do most observers believe about companies speaking out about "hot button" social issues?
Companies should be quiet or be prepared for the backlash that comes with trying to engage customers in an issue.
What is the broad goal of internal communications?
building and maintaining a strong organizational culture
Research shows that a business profile as a socially responsible company pays dividends in customer retention but not in product sales.
false
The movement towards corporate social responsibility encourages good citizenry from businesses with obligation only to society, not to the environment.
false
The windows of Rebecca's small bakery have been painted with graffiti nearly weekly since the opening of her shop three years ago. She knows the vandals are the teenagers on the next block and has tried to avoid them to keep the peace. It hasn't worked. Which option below might most improve community relations between Rebecca and the neighborhood teens?
NOT Hire a local security guard to keep watch at night.
According to Meg Wheaton, what is the primary purpose of most internal communications campaigns?
NOT encouraging employee collaboration or creating compelling stories
Timberland's Path of Service program allows employees to do which of the following?
Volunteer at a charity of choice for up to 40 paid hours per year.
Which of the following facilitates collaboration and team building at a firm?
internal social networks
Ginny is an investor and she is interested in learning more about the financial standing of Great Shoes, Inc. Who would she likely meet with to learn more about the company's business conditions and corporate strategy?
investor relations professional
In most companies, the practitioners responsible for the two-way communication with the financial community are known as ______.
investor relations professionals
Unlike Europe, which of these factors does not impact the decision for U.S. companies to engage in corporate social responsibility?
legislative
In addition to requiring companies to meet or exceed ESG criteria, Socially Responsible Investors also only invest in companies that have ______.
long-term competitive financial returns
AFLAC, a health insurance company, demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.
media relations
According to a recent study, what is the failure rate of many corporate mergers to deliver on results promised, such as cost savings and improvements?
more than 50%
When developing a social responsibility strategy, PR professionals will determine which stakeholders can both affect corporate operations and are ______.
motivated to act
Which of the following is an internal communications task?
motivating employees
