pr publication: week one (what are pr publications)

pr publications

controlled media for publics who shared characteristics and interest

types of pr pubs: folded publications

folding creates format pamphlets brochures

what are we referring to when we say "for publics"

know your audience understand their interests, motivations, etc.

types of pr pubs: non-static digital

moving and/or interactive videos animations infographics

types of pr pubs: bound publications

multiple sheets, held by binding booklets magazines

controlled media

organization controls the message who sees it when it appears how it appears

types of pr pubs: flat publications

single, one-sided flyers posters

types of pr pubs: digital publications

strictly e-format email newsletter/blogs social media

types of pr pubs: identity symbols

visually represent a brand logos letterheads