practice quiz 5
Frito-Lay's SunChips line of snack foods uses solar power at one of its eight production facilities to harness the sun's energy to produce its products. This is an example of consumer demand for _________ products. green-oriented clean-packaged inexpensive ethically-produced energy-efficient
green-oriented Demand for green-oriented products has been a boon to the firms that supply them. Jumping on the green bandwagon, Frito-Lay's SunChips line of snack foods uses solar power at one of its eight production facilities to harness the sun's energy to produce its products.
Netflix uses __________ analytics to suggest which movies we should watch as well as to develop new content that it is confident we will like. demographic cost predictive regional cultural
predictive Netflix relies on its advanced technological capabilities not just to suggest which movies we should watch but also to develop new content that it is confident we will like.
____________ is (are) at the center of the marketing environment. -The company itself -Corporate partners -Competitors -Consumers -Culture
Consumers The consumer is at the center of all marketing efforts because one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.
Which of the following is the most likely result of inflation? Multiple Choice Consumers will purchase more products overall. Consumers will switch from lower-priced brands to more expensive ones. Consumers will buy more discretionary items. Consumers will switch to less expensive options for necessities. Consumers will stop buying low-cost luxury items.
Consumers will switch to less expensive options for necessities. Inflation refers to the persistent increase in the prices of goods and services. When inflation increases, consumers probably don't buy less food, but they may shift their expenditures from expensive steaks to less expensive hamburgers.
By 2050, minorities will represent about _____ percent of the population, and nearly _____ percent of the population will be Hispanic. 60; 40 50; 30 70, 30 80; 20 75; 20
50; 30 Minorities now represent approximately one-quarter of the population; by 2050 they will represent about 50 percent, and nearly 30 percent of the population will be Hispanic.
Now that the oldest ___________ are collecting Social Security, it is clear that this cohort will be the largest population of 50-plus consumers the United States has ever seen. Generation Y Generation X Baby Boomers the Millennials Generation Z
Baby Boomers Now that the oldest Boomers are collecting Social Security, it is clear that this cohort will be the largest population of 50-plus consumers the United States has ever seen
After World War II, the birthrate in the United States rose sharply, resulting in a group known as Gen Yers. Gen Xers. Baby Boomers. Digital Natives. Millennials.
Baby Boomers. After World War II, the birthrate in the United States rose sharply, resulting in a group known as the Baby Boomers
Your text describes the macroenvironmental factors that operate in the external environment by which acronym? RFID CDSTEP CCC GEN X SWOT
CDSTEP In addition to understanding their customers, the company itself, their competition, and their corporate partners, marketers must understand the macroenvironmental factors that operate in the external environment, namely, the culture, demographics, social trends, technological advances, economic situation, and political/regulatory environment, or CDSTEP.
The __________ prohibited the manufacture or sale of adulterated or fraudulently labeled food and drug products. Do Not Spam Act Consumer Product Safety Act Fair Packaging and Labeling Act Nutrition Labeling and Education Act Federal Food and Drug Act
Federal Food and Drug Act. The Federal Food and Drug Act of 1906 prohibited the manufacture or sale of adulterated or fraudulently labeled food and drug products.
Which of the following laws was passed to regulate unfair competitive practices and practices that deceive or are unfair to consumers? Multiple Choice Federal Trade Commission Act 1890 Sherman Antitrust Act 1936 Robison-Patman Act 1938 Wheeler-Lea Act Consumer Product Safety Act
Federal Trade Commission Act The Federal Trade Commission Act was passed to regulate unfair competitive practices and practices that deceive or are unfair to consumers.
Individuals born between the years 2001 and 2014 are called Gen Y. Gen X. Baby Boomers. Gen Z. Millennials.
Gen Z. The generational cohort born between the years 2001 and 2014 is Generation Z, also known as Digital Natives.
_____, also known as Millennials, constitutes more than 60 million members in the United States alone and were born between 1977 and 2000. Generation Y Generation X Baby Boomers Generation M Generation Z
Generation Y Individuals in Generation Y were born between 1977 and 2000, and are also known as Millennials.
_____ involves a strategic effort by firms to supply customers with environmentally friendly, sustainable merchandise and services. Greenwashing Eco-marketing Greener advertising Eco-selling Green marketing
Green marketing Green marketing involves a strategic effort by firms to supply customers with environmentally friendly, sustainable merchandise and services.
Which group of consumers in the United States has an increasing influence on mainstream U.S. culture with buying power that was projected to reach $1.3 trillion in 2015? African American Hispanic Native American Asian American Pacific Islander
Hispanic The 50 million Hispanic consumers in the United States have increasing influences on mainstream U.S. culture. Many families have been in the United States for multiple generations, and the consumer behavior of these highly acculturated Hispanics differs little from that of other groups of Americans.
The primary strength of Pepsi is the manufacture, distribution, and promotion of carbonated beverages. These describe which factor of a Pepsi consumer's immediate environment? -competitive intelligence -corporate partners -company capabilities -competitors -culture
company capabilities In the immediate environment, the first factor that affects the consumer is the company's own capabilities. The primary strength of Pepsi in this example is the manufacture, distribution, and production of carbonated beverages.
Ford Motor Company engages in partnerships with its suppliers, component part makers, unions, transport companies, and dealerships—collectively known as its investors. customers. competitors. corporate partners. customer franchisors.
corporate partners. Manufacturers do not operate in isolation; rather, they collaborate closely with their corporate partners to satisfy the needs and wants of consumers.
When McDonald's opened its fast-food restaurants in European locations, it had to modify its product offering primarily due to differences in country culture. competitive culture. agricultural artifacts. cultural development. countercultural artifacts.
country culture. In some European countries McDonald's serves beer, whereas in others it serves wine, which is very different from beverages served in its U.S. operations. Food preferences are part of the visible nuances of a country's culture.
Broadly defined, _____ is (are) the shared meanings, beliefs, morals, values, and customs of a group of people. culture demographics social issues psychographics ethnicity
culture Culture is transmitted by words, literature, and institutions, and is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.
The social trend of _____ is causing consumers to question whether or not firms are truly operating with consideration for the environment or simply changing marketing efforts in order to appear that they are. thrift health and wellness concerns greener consumers privacy concerns a time-poor society
greener consumers Green consumers are increasingly discerning about whether or not firms are really interested in improving the environment or in marketing products and services as being environmentally friendly with the sole purpose of gaining public approval and sales.
Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of greenwashing. eco-selling. eco-marketing. greener advertising. green promotion.
greenwashing. Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of greenwashing.
Advertising guidelines stating that companies cannot link unhealthy foods with cartoon and celebrity figures is geared toward which social trend? thrift health and wellness concerns greener consumers privacy concerns a time-poor society
health and wellness concerns Health and wellness concerns, especially those pertaining to children, are on the rise. This is why new advertising guidelines forbid companies to link unhealthy foods with cartoon and celebrity figures.
Which of the following frameworks for analysis is comprised of a company's capabilities, competitors, and corporate partners? -economic factors -environmental factors -immediate environment -intermediate environment -macroenvironmental factors
immediate environment A firm's immediate environment is comprised of its own capabilities, competitors, and corporate partners.
The cost of borrowing money is measured by Multiple Choice inflation. gross domestic product. interest rates. currency fluctuations. tax rates.
interest rates. Interest rates represent the cost of borrowing money. When customers borrow money from a bank, they agree to pay back the loan, plus the interest that accrues. The interest, in effect, is the cost to the customers or the fee the bank charges those customers for borrowing the money.
When a firm evaluates how other companies react to the firm's marketing activities, it is attempting to understand what aspect of the immediate environment? the culture the consumers its competitors its communicators its corporate partners
its competitors Competition significantly affects consumers in the immediate environment, so it is critical that a marketer understand its competitors by evaluating their strengths, weaknesses and likely reactions to the firm's marketing activities.
Culture, demographics, social issues, technological advances, economic situations, and the political/regulatory environment are all factors that make up which of the following frameworks of analysis? economic factors environmental factors immediate environment intermediate environment macroenvironmental factors
macroenvironmental factors Marketers must understand the macroenvironmental factors affecting their businesses, namely, the culture, demographics, social issues, technological advances, economic situation, and political/regulatory environment.
Which of the following is a macroenvironmental factor included in the CDSTEP acronym? -energy consumption -consumer trends -social media -diversity -political/regulatory environment
political/regulatory environment Macroenvironmental factors include culture, demographics, social trends, technological advances, economic situation, and political/regulatory environment, or CDSTEP.
Which of the following is not a demographic listed in your text that would typically be used to identify consumer markets? age gender race religion income
religion Age, gender, race, and income are commonly used demographic characteristics of human populations and segments.
The ability of marketers to use mobile applications, Facebook, and Twitter to more effectively target and reach their customers is an example of which macroenvironmental factor? Multiple Choice technological advances the political/regulatory environment the culture the economic environment the natural environment
technological advances Technological advances have accelerated greatly during the past few decades, improving the value of both products and services. The world has realized the commercial successes of smartphones, including the iPhone, Twitter, Facebook, MP3 players; access to the Internet virtually everywhere through Wi-Fi, 3G, and 4G; and digital and video cameras.
Although the trend of wealthy households outpacing both poor and middle classes is worldwide, it is particularly prominent in Japan. Africa. China. the United States. Germany.
the United States. Although the trend of wealthy households outpacing both poor and middle classes is worldwide, it is particularly prominent in the United States
In the immediate environment, what is the first factor that affects the consumer? -the company itself -the corporate partners -the competitors -the consumers -the culture
the company itself The company itself is the first factor that affects the consumer in the immediate environment.
