Primary & Secondary Data
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Primary Strengths
-Fit for Purpose -Research knows if there are any faults wrong with the data
Secondary Strengths
-May be the only method for some topics -More cost & time efficient
Secondary Weaknesses
-Researcher doesn't know if there are any faults with the data -Not fit for purpose
Primary Weaknesses
-Time Consuming -More Expensive
Primary Examples
Observations/Questionnaires/Interviews
Secondary Examples
Official Statistics/Documents/Media
Primary Data
data that has been gathered first-hand, generated by the researcher themselves.
Secondary Data
sources involve the researcher taking advantage of data that has already been generated (such as government crime statistics).