principles of marketing

what is the study of human population in term of sizes density location age gender rare occupation and other statistics

demography

in SWOT analysis which of the following would be considered a weakness of a company

a unfavorable economic climate that discourages consumption

what refers to the process of evaluating each market segment attractiveness and selecting one or more segments to enter

market targeting

which of the following is true marketing ROI

marketing ROI measures the profits generated by investments in marketing activities

evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are attained is called

marketing control

which component of the marketing mix refers to the goods and services combination a company offers to its target market

product

under amours decision to add athletic stores to its apparel line in 2006 is an example of a what strategy

product development

when viewing the market from a buyers point of view communication corresponds to the ____ component of the marketing mix

promotion

which of the following criteria provides a measure of market attractiveness in the boston consulting group approach

return on marketing investment

which of the following will most likely be included in the price component of a company's marketing mix

sales promotion

in the marketing mix product includes the goods and services the company offers to the target market while promotion includes advertising

true

the products market expansion grid like the BCG matrix is used to identify growth opportunities

true

a _____ is made up of a company its supplies its distribution and its customers who partner with each other to improve the performance of the entire system

value delivery network

which of the following products would the electronic company CypressSound classify as a cash cow in its BCg matrix

Autoplay- a car audio system that has a high market share in a market that has been growing constantly

managing the marketing function begins with a complete analysis of the companies situation. a through ____ is typically undertaken to guide decisions making

SWOT analysis

in a swot analysis which of the following would most likely to considered a strength of a company

a favorable economic climate that encourages consumption

which of the following best describe product positioning

arranging for a product to occupy a clear distinctive and desirable place relative to competing products in the mind of target consumer

in the BCG matrix what refers to low growth high share business or products

dogs

which of the following is true of strategic planning in a firm

it focuses on the firms internal environment rather then the external environment

in the BCG growth share matrix question marks refers to products or business with a

low market share in a market with high growth prospective

a firms dedication to identify and develop to new markets for existing products is a what strategy

market development

the two dimensions the BCG approach uses to evaluate and manage SBU's are

market growth rate and market development

a strategy for company growth that involves increasing sales to current market segments without changing the product is known as

market penetration

demographic economic natural technologial political and cultural forces from the _____ of an orginization

microenviroment

A _____ is purposeful specifying what an orginaization wants to accomplish in the larger environment

mission statement

traxx is a newly emerging shoe manufacturing company. after extensive market research, traxx divides its market into professional athletes, hobbyist or amateur players and people who wear shoes as a part of their casual attire. each category has its own needs, traits and marketing goals. in this scenario, traxx has engaged in market____

segmentation

both market penetration strategies and market development strategies primarily involves

selling in new as well as existing market

accordining to the BCG matrix products or busniesses with a high market share in a high growth market are classified as

stars

in SWOt analysis what refers to favorable factors or trend in the external environment that a company may be able to exploit to its advantage

strengths

Business portfolio analysis is defined as the process in which management

studies the products and strategies of competitors to improve the companies own products

which of the following best describes a companies business protfolio

the companies products and services in a particular market

which of the following is a part of the microenvironment of a firms marketing enviorment

the different demographic trends in the market

in a SWOT analysis what refers to unfavorable external factors or trends that may present challenges to performance

threats