Principles of Marketing Chapters 10,11,& 12 test answers

For which of the following products would a consumer most likely use limited decision making behavior?

Hair dryer

he agreement between the United States, Canada, and Mexico that merges these three countries into one marketplace is called _____.

NAFTA

Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as

globalization

Some hospitals in the United States find that their need for radiologists to read X-rays is volatile during the evening and early morning hours, especially between 2:00 a.m. and 6:00 a.m. This is because the number of emergency room visits needing X-rays is usually lower than those required during daytime operating hours. There is a recent trend where hospitals in the United States are contracting radiologists from countries such as Australia to read the electronically-transmitted X-rays during the evening and early morning hours. This is an example of _____.

outsourcing

If Tasmania levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Tasmania, its businesses and citizens would be paying a(n) _____.

import tariff

The purchase of products from a foreign source is called _____.

importing

The three most widely recognized types of consumer decision making are:

limited decision making, extended decision making, and routinized response behavior

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called:

motives

The United States' prohibition against importing cigars from Cuba is an example of a(n) _____

embargo

Which of the following statements regarding social class is TRUE?

A social class is an open aggregate of people with similar social ranking

In relation to international marketing, which of the following best describes direct ownership?

A company owns subsidiaries or facilities in foreign countries

Hunter Ceiling Fans buys electrical wire for use in producing its ceiling fans. Which of the following types of markets does Hunter fall in?

Business

The fact that business customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for business products is:

Derived

When Starbucks decided to expand into the international markets of India, Japan, and Argentina, its management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the _____ forces in its environmental analysis.

Economic

Barry Gluckman of WP International, a major marketer of word-processing software, calls the secretary of Renee Dorchette, director of purchasing for MMK Inc to secure an appointment. The secretary sets up the appointment to discuss the upcoming purchase of software from WP International. The secretary plays the role of a _____ in this purchase decision.

Gatekeeper

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

Purchase

_____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall reliability.

Vendor

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by:

a reference group

The gross domestic product is:

an overall measure of a nation's economic standing

Problem recognition occurs when a consumer:

becomes aware that there is a difference between a desired state and an actual condition evaluates her or his purchase

If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, Germany would be using a(n) _____.

qouta

Bob Denton of Denton Pest Control buys equipment from Allied Tools because Allied Tools employs him for pest control services in its warehouses periodically. This practice is an example of:

reciprocity

Stacy is going to the store to buy milk and cereal. She will most likely use _____ in her consumer decision-making process.

routinized response behavior

In the consumer buying decision process, the information search stage:

yields a group of brands that a buyer views as possible alternatives