Product Management

In Markstrat, if you have no units in inventory, you ask your production department to produce 100,000 units and the demand is 140,000, you will be able to sell:

120,000 (Hence, if you did not order enough units to cover the demand, the production will be automatically increased by up to 20%. On the contrary, if you ordered too many units and cannot sell them in the period, the production will be automatically reduced by up to 20%.)

How many customer segments are in the Sonite market:

5

In Markstrat, Market Research Reports are free:

False

In Markstrat, there are 4 distribution channels available: Specialty Stores, Mass Merchandisers, Online Stores and Direct Sales Force.

False (3: Specialty stores, Mass merchandisers, Online stores)

The two markets in Markstrat are:

Independent

The product MOST is manufactured by firm:

M

The two industries in Markstrat include Sonites and:

Vodites

The battery life characteristic for the Sonite brands is between:

24-96

The maximum number of Sonite brands a firm can market at any given time is:

5

In Markstrat, your marketing budget is used each period to invest in:

All of the other alternatives (Advertising, Sales Force, Market Research)