Promotional Mix

Content

The words and images you use to appeal to the target market

Outdoor and transit media

billboards, buses, taxis, trucks, cars...

Sales Promotion

the processes associated with providing incentives to customers in order to stimulate demand for a product

Format

the unique layout and focus of each type of promotion

message

what a business wants to communicate

Broadcasting media

Advertising which plays before a movie uses this type of advertising medium?

Public image

Promotion allows businesses to improve which of the following?

Format and content

Promotional messages consist of these

"free advertising"

Public relations is often associated with this

Advertising

a form of paid non-personal promotion used to inform, persuade or remind customers about a specific product, company or idea

Promotion

any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services

Public Relations

composed of the methods and activities used to establish and promote a positive relationship with the public

An advertisement

is NOT a tool for determining the target market

Calling homes to persuade potential customers to buy a product

is an example of personal selling

print media

newspapers, flyers, magazines, ...

Personal Selling

oral communication with potential buyers of a product with the intention of making a sale

Promotional Mix

term used to describe the set of tools a business uses to effectively communicate the benefits of its products or services to its customers

Promotional Planning

the combination of strategies and cost-effective allocation of resources in order to create the desired promotional outcome for a business

medium

the method communication