Quiz 1-14

According to the article, "Design Thinking: A 5 Stage Process", which of the following describes the stage "Empathize"? Identify new solutions to the problem statement you have created, and start to look for alternative ways of viewing the problem Produce a number of inexpensive, scaled-down versions of the product or specific features found within the product Setting aside personal assumptions in order to gain insight into users and their needs Analyze your observations and synthesize them in order to define the core problems that you and your team have identified

Setting aside personal assumptions in order to gain insight into users and their needs

Which of the following is the Best way to combat the "endowment effect", referenced in Prototyping in Design Thinking: How to Avoid Six Common Pitfalls? Stick to your investor bias and trust your prototype Put as much time as possible into creating a prototype Make one, very expensive prototype Start with cheap and fast prototype

Start with cheap and fast prototype

In the virtual session, which of the following was NOT cited as one of the key reasons to use Empathy Maps Synthesizing secondary research about your target user Align the team on a single, shared understanding of the user Remove bias from our designs Uncover user needs that the user themselves might not even be aware of

Synthesizing secondary research about your target user

Drucker takes IBM's success as an example of: New knowledge Changes in perception Unexpected occurrences Process needs

Unexpected occurrences

Which of the following was NOT one of the 6 wellness trends discussed in the readings? More personalization Involvement of influencers Natural and clean product lines Use of augmented reality devices

Use of augmented reality devices

When brainstorming "How Might We" questions, you should NOT Consider your design challenge statement Use preconceived solutions Utilize your empathy map Define your user and their needs

Use preconceived solutions

What should you avoid when brainstorming? Thinking of wild ideas Using "but" statements when building on others' ideas Creating as many ideas as possible Having only one conversation at a time

Using "but" statements when building on others' ideas

What question you should ask yourself before creating your MVP? What will my next pivot be? What is the value I am offering? How much revenue do I need to generate to make a profit? Where is the best location for my product?

What is the value I am offering?

Which of the followings is NOT what Dr. Land referenced when talking about using the right and left brain in the creative process: The more schooling and education we receive, the more our convergent and divergent thinking dual With focus it is possible to effectively use convergent and divergent thinking at the same time When we're busy judging our ideas, there's no room for the weird, wild, or original thoughts to occur We often simultaneously try to come up with new ideas and judge them at the same time

With focus it is possible to effectively use convergent and divergent thinking at the same time

Which of the following questions should not be asked in the testing process: What are the features that surprise you? Would you like to purchase it? What are your concerns about it? What would you do if you are able to change it?

Would you like to purchase it?

When empathy interviewing, should you interview people with extreme opinions on a product or service? Why or why not? Yes, because they will most likely agree with your idea Yes, because they often have very interesting insights No, because they are outliers No, because they probably won't be your customer

Yes, because they often have very interesting insights

Following Drucker's model, the Banking Crisis of 2008 is best described as: A process need A black swan An incongruity A period of convergence

a black swan

Which of the following belongs to common non-verbal cues in the subsection 'OBSERVE BODY LANGUAGE' of the article 'HOW TO CONDUCT EMPATHY INTERVIEWS'? crossed arms moving closer facial expressions all of the above

all of the above

Which of the following were cited aspects of ways to conduct an empathy interview? you can interact with and interview users through both scheduled meetings and "intercept" encounters all of the above view users and their behaviors in the context of their lives seek to experience what users experience

all of the above

What is not a common prototype? role play create models mock-up all of the above are common prototypes

all of the above are common prototypes

In the video discussing the Chilean mining crisis, what does Amy Edmunson NOT mention when she is discussing the teamwork that led to saving the trapped miners? humble in the challenge ahead willingness to take risks to learn quickly curiosity about what others bring all of the above were mentioned

all of the above are mentioned

According to the article "The Discipline of Innovation", which one of the following is a source of innovation? unexpected occurrences new knowledge demographic changes

all the above

From the article, which of the following is a reason to consider testing your ideas on a large range of users? It may help to capture cultural differences which might be valuable for international products All of the above Testing on extreme users may highlight issues that affect normal consumers as extreme users are more likely to voice concerns Discussing your ideas with stakeholders or individuals on the production side might highlight restrictions that you need to face if your prototype is to be actually made

all the above

Gabby Brink states than an iterative process allows one to: gain validation along the way all of the above learn if what they have created is being used by people in their lives move through concepts more quickly

all the above

The Fortune Article mentions that all carbon emissions must be eliminated, taking a combination of: Innovation and global cooperation Education and advocacy and public policy incentives Strategic investments and creating new markets

all the above

When are you being an entrepreneur in your life? - When you start a new company - When you choose to pursue a minor in Entrepreneurship at UNC - When you look for an internship

all the above

Which of the following is one of the criteria for the Solution Lifecycle Framework? Feasibility All of the above Desirability Reliability

all the above

Why is it a good idea to encourage wild and wacky ideas? They lead to creative leaps They allow us to think about what we really want They help everyone feel free to blurt out ideas All of the above

all the above

A prototype is: Used as a way to prove, or disprove, fundamental assumptions All of the above It could be a wall of post-it notes, a gadget you put together, a role-playing activity, or even a storyboard Ideally something a user can experience

all the above`

According to "Leading in The Green Business Boon," which of the following best describes how businesses should look at sustainability investments? As savings An additional expense An opportunity A waste of time

an opportunity

In the article: How to Conduct Empathy Interview, what tip is NOT mentioned for how to conduct an empathy interview? ask neutral questions avoid binary questions observe body language avoid tangents

avoid tangents

What can you learn from conducting empathy interviews? Learn about what is important to your potential users Solutions you may not have discovered otherwise Both A and B None of the above

both A and B

According to the article, "Tell It Like It Is: Radical Candor Is the Feedback Method Your Startup Needs", it is important that feedback is specific objective actionable both a and c

both a and c

Two founders of a Virtual Reality startup created a rough cardboard representation of a product they are developing and they taped paper sketches of screens a user would scroll through on a cellphone to show how the product would interface with a mobile device. What prototyping technique(s) are being used? story model both mock-up and model mock-up

both mock up and model

How does the testing phase inform the evolution of your ideas? by deciding if your idea is profitable by determining competitors' ideas by learning more about the cost of production by validating or invalidating your assumptions

by validating or invalidating your assumptions

In the example, Chilean mining crisis, which of the following created the psychological safety? Leadership Curiosity Situational humility The combination of situational humility and curiosity.

combination of situational humilty and curiosity

From the article "Creativity is a process" great ideas come from Thinking alone Coming up with many ideas in a group Stopping after the first idea None of the above

coming up with many ideas in a group

Which of the following is NOT a step in developing a Point of View? Identify needs Define your idea Express key insights Define your user

define your idea

Which of the followings is NOT a step in developing a Point of View? Identify needs Define your idea Define your user Express key insights

define your ideas

which of the following sources of innovation was taken by the Japanese, who now have a great lead in robotics? incongruities industry and market change demographic changes changes in perception

demographic changes

According to the article, you should get feedback from internal stakeholders in the early stages of the testing process before you begin testing with users. True False

false

Based on the survey from Skift and Oracle Hospitality, which of the following is not one of the top three factors that made travelers more comfortable when staying in a hotel? Contactless payments Digital room keys Digital messaging services Flexible check-out time

flexible check out time

Which of the following is NOT an aspect of psychological safety? Having a safe space to take risks Conversational turn-taking Having an agenda and keeping meetings on track Average social sensitivity

having an agenda and keeping meetings on track

Which of the following is NOT a direct benefit of Radical Candor? Helps organizations attract more customers Helps employees build trust in teams Helps those young and inexperienced employees grow Helps leaders fire fast

helps organizations attract more customers

Which of the following best describes the Tuckman Model: each stage takes the same amount of time high performing teams only go through each phase once it is a bad sign if your team spends a long time in the storming phase high performing teams sometimes have to revisit different stages

high performing teams sometimes have to revisit different stages

The United States' high healthcare spending and lower health outcomes is an example of which potential area of innovation: Incongruities Unexpected failure Demographic changes Changes in perspectives

incongruities

Which of the following is not correct about CarbonCure? It takes the carbon from the cement-making process and reinjects it back into the concrete. It received a significant investment. It achieved the goal of reducing carbon 100%. It needs market force for its future progress.

it achieved the goal of reducing carbon 100%

According to the article "How to Give Negative Feedback Without Sounding Like a Jerk", which one of the following is NOT a good tip of giving critical feedback? Make sure the feedback is about the behavior and the consequences, not about the person Ask your employees for feedback in return Mold the conversation to the other person's style It is best to use formal reviews to give your feedback

it is best to use formal reviews to give your feedback

According to the article: "Creativity is a Process, Not a Post-It", what is a big roadblock to creativity? Indifference Judgment Kindness Laziness

judgment

Which of the following was referenced during the giving and receiving feedback video keep a positive mindset effective feedback can sometimes be delivered and feel like a personal attack people are often surprised by the negative feedback they receive both a and c

keep a positive mindset

When developing a prototype, you should: spend at least 15 minutes explaining your product make a quick prototype for users to experiment with be seeking to get consumers to buy the product make sure you have created a quality design before testing

make a quick prototype for users to experiment with

Netflix's success is an example of which of the following changes in industry market structure described by Drucker? Fundamental change in the business model Convergence of multiple industries Rapid growth Maturation

maturation

In the article "Everyone Pivots: The Truth About A Start-up Pivot", what does MVP stand for? Minimal Viable Product Minimal Valuable Product Most Viable Product Most Valuable Product

minimum viable product

According to the Fortune Article, "Inside the ambitious venture Bill Gates built to beat climate change", why is it hard to create markets for clean-energy technologies? They are differentiated More expensive than their fossil fuel-based counterparts Easy to commercialize More efficient

more expensive than their fossil fuel based counterparts

Which of the following is not an inside source of opportunity? Industry market structure Process needs New knowledge The unexpected

new knowledge

The design thinking process can be described as: Linear Fixed Non-linear None of the above

non linear

In the article "How to Give Negative Feedback Without Sounding Like a Jerk" which of the following is NOT mentioned as a reason that negative feedback is necessary? Most team members want to grow and this is only possible with corrections once in a while Offering sound negative feedback yields positive results Employees who get negative feedback are on average likely to work harder to improve it None of the above

none of the above

In the pediatric MRI example, what did Doug and his team not consider as fully as they should have in their initial design? how to make a prototype what the latest technology was whether the product they designed could make money the perspective of the user

perspective of the user

Part of prototyping is creating tangible items to test hypotheses quickly; how did Doug first create a quick prototype in the Pediatric MRI example? Develop a detailed PDF Create a new MRI scanner with underwater creatures Project an underwater scene onto existing MRI machines None of the above

project an underwater scene into existing MRI machines

Which one of the following doesn't belong to the design thinking process? Empathize Define Ideate Promote

promote

In the pediatric MRI example, projecting an aquarium picture onto an existing MRI machine is an example of which design thinking principle? Ideate Test Prototype Define

prototype

Fill in the blanks with the correct options below. "Always prototype as if you know you're ____, but test as if you know you're _____." Right, wrong Wrong, wrong Wrong, right Right, right

right, wrong

According to the article "Test Your Prototypes: How to Gather Feedback and Maximize Learning", which of the following is the behavior you should avoid when presenting your ideas? find out what is wrong when receiving negative feedback be objective see if you can sell your idea be ready to change the idea

see if you can sell your idea

Based on the article "Prototyping: The Design Process to Pressure-Test Ideas", which of the following is not one of the steps in the The Process for Developing Fail-Proof Ideas with Prototyping? Determine what to prototype Make it real Get feedback Settle down the idea and ignore feedback

settle down the idea and ignore feedback

Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Keeping this in mind, Peter Drucker's work focuses on which of the following? Revolutionary changes in a market are a prerequisite for innovation Small changes can result in a major opportunity Stability in a market is a prerequisite for doing something new Promotion is key

small changes can result in a major opportunity

Which of the following is NOT one of the seven components of the empathy map? Solve Pain Think & Feel See

solve

Which of the following is NOT a travel trend in 2022 based on the article "7 Travel Industry Trends For 2022 (and Beyond)"? Travelers Go It Alone Sustainability is easy Travel Tech Adoption Accelerates Consumers Blend Business And Leisure Travel

sustainability is easy

Which of the following is a key reason to ask neutral questions when conducting an empathy interview? To avoid implying that there is a "correct" answer To avoid confusion with the question you are asking To make your customer give you the answers you want To control the flow of the interview

to avoid implying that there is a correct answer

According to article "The "What? Why? How?" of Prototyping", which of the following is not a reason for prototype? To communicate To start a conversation To fail expensively To test possibilities

to fail expensively

According to the article "The Discipline of Innovation", knowledge-based innovations have the longest lead times. True False

true

In choosing subjects for an empathy interview, it is important to focus on extremes, as well as people in the middle on a topic area. True False

true

In the Performing stage of the Tuckman model, dissent is expected and allowed through means acceptable to the team. True False

true

More consumers said they were going to spend more on wellness than those who said they would spend less true false

true

Prototype testing should not just focus on the average user. True False

true

Team members should maintain a level of ambiguity and avoid presenting solutions when asking How Might We questions. True False

true

The key to looking for opportunities is looking for change. True False

true

The interactive system for descriptive analytics of student results in the form of a dashboard introduced by Nottingham Trent University is an example of: Using big data to improve learning experiences Online simulations for sharpening practical skills Making the learning process fun Achieving lifelong education

using big data to improve learning experiences

Which of the following concepts is NOT part of the principle "Bias Towards Action" Using google docs to replace team meetings Learning by doing In-person teamwork and collaboration Getting out and talking to people

using google docs to replace team meetings

The goal of an MVP is: Making the Perfect Product Validated Learning Failing Pivoting

validated learning

Based on the article 'Design thinking vs lean start-up; If you build it, will they come?', Which of the following doesn't belong to the IDEO CEO Tim Brown's criteria for successful solutions? Desirability Feasibility Viability Visibility

visibility

During empathy interviews, you should NOT ask: Emotion-triggering questions Yes or no questions Why or why not "Show me" questions

yes or no questions

Which of the following descriptions is wrong about brainstorming: We use it in the ideation phase. We produce a set of potential solutions with it. Although it seems to be without constraints, we still need house rules to keep on the right track. It allows introverts to stay quiet while extroverts dominate.

It allows introverts to stay quiet while extroverts dominate.

In what way does design thinking differ from the commonly held notion of the innovation process? It focuses on delivering a solution to consumers It starts with an "MVP" It focuses on identifying a need for a product or service initially It holds a build first, then finds customer approach

It focuses on identifying a need for a product or service initially

Based on the MIT Sloan article on design thinking, which of the following is false regarding the first step in design thinking? It is best to start with your solution first as it saves time and money The problem is often much larger than you may have thought based on your personal experiences It is important to involve users to make sure that you are addressing a problem that they have The problem you end up solving may not be the original you identified.

It is best to start with your solution first as it saves time and money

In the article Prototyping: the Design Process to Pressure Test Ideas, which of the following was included as part of the description about Step #2: "Make It Real"? Your prototype should seek to replicate all or most aspects of the experience Keep prototypes rough and simple to start All of the above It isn't possible to prototype complex products and services

Keep prototypes rough and simple to start

What is a sign that you have designed the right thing and can start developing a high fidelity prototype? You have spent a long time perfecting your prototype People are happy with the general idea and start giving you feedback on smaller details You have pitched and explained your prototype to many people All of the above

People are happy with the general idea and start giving you feedback on smaller details

Which one is the last stage of "team stages" ? Forming Norming Performing Storming

Performing

What is the first step for an entrepreneurial idea: Build the most excellent product in the world Develop a plan to grow your business Prove/Disprove the fundamental assumptions Hire the most talented employees

Prove/Disprove the fundamental assumptions

Which of the following did Google's Project Aristotle find to be the most crucial aspect of a successful team: Like-minded individuals Psychological safety Clearly defined team goals Strong communication

Psychological safety

Which of the following is NOT a rule of effective brainstorming? Encourage wild Ideas Be visual Go for quantity Float off topic

Float off topic

Which of the following is NOT something the organization Bill Gates founded called Breakthrough Energy hopes to accomplish? Directly commercialize some of its carbon-zero products Provide a roadmap for creating some type of "artificial market structure that may have a public-private mechanism to spur demand Fund pilots that are designed to help lower the cost of these large-scale clean-energy technologies Fund lots of smaller, early stage environmentally focused companies in the hopes that a few will be successful and result in a large valuation and IPO (Initial Public Offering)

Fund lots of smaller, early stage environmentally focused companies in the hopes that a few will be successful and result in a large valuation and IPO (Initial Public Offering)

What should the flow of the empathy interviews feel like? Formal interview Business meeting Taking a class Having an open conversation with a friend

Having an open conversation with a friend

Which of the following is an inappropriate question in an empathy interview? What do you think about how COVID has affected the college experience? Can you say more about that? I play tennis. You should try it. Have you ever thought about trying tennis? Show me how you use your scheduling app?

I play tennis. You should try it. Have you ever thought about trying tennis?

Which of the following best describes the process for developing a Point of View: Identify needs, Express key insights, Define your user Define your user, Identify needs, Express key insights Identify needs, Define your user, Express key insights Define your user, Express key insights, Identify needs

Define your user, Identify needs, Express key insights

Which of the following items is NOT cited as a challenge that can be experienced during brainstorming? It is not easy to have boundless freedom in your idea development Developing a potential solution through the refinement of ideas discussed Effectiveness of brainstorming can be limited by initial group awkwardness Having your team stray off topic to address other problems

Developing a potential solution through the refinement of ideas discussed

According to one of the videos in the virtual session, a big reason people find providing a teammate negative feedback hard is: Belief that engagement and conversation is not needed Belief that constructive criticism will harm a relationship Belief that saying nothing will lead to better results None of the above

Belief that constructive criticism will harm a relationship

What did the behavior researchers find that all the good teams generally shared: Members speak roughly in the same portion High average social sensitivity Both (A) and (B) Neither (A) nor (B)

Both A and B

When building an empathy map, team members should: A. silently input their pieces of information B. defend and sell their own findings when there are conflicting views based on other team members' findings C. discuss and compare their findings with other team members D. never investigate the cause of customer pain points

C. discuss and compare their findings with other team members

Which of the following stages comes before ideation in the design thinking process? Prototype Define Test None of the above

Define

Which of the following was NOT one of the 7 EdTech Market Trends cited? Immersive learning is going mainstream A-F grading systems Subscriptions are taking over the world

A-F grading systems

According to Tuckman's model, which of the following could be hard to be observed in the forming stage? Most team members are positive Most team members are polite Some team members are anxious All team members are genius and they co-operated perfectly with others

All team members are genius and they co-operated perfectly with others