Quiz 1 Market Integration

Background Integration is the acquiring of new company that makes an input product for the acquiring company's product. True or False?

n

Conglomerate integration is the merging of firms in the same industry and production under unified management. True or false?

n

It is an integration wherein a company acquires some or all of the players within it's supply chain. It is considered as: a. vertical integration b. horizontal integration c. conglomerate integration d. none of the above

n

It is considered as a forward integration if a firm assumes another function of marketing that is closer to the consumption function. True or false?

n

It occurs in integration wherein the decisions and assets of a firm is absolutely assumed by another firm. a. Conglomerate integration b. Ownership integration c. Contract integration d. all of the above

n

Merging of agencies or firms that is not related to each other but operates under one management is term as______. a. conglomerate integration b. ownership integration c. contract integration d. all of the above

n

One of the reasons why a company May choose to integrate vertically is to strengthening its supply chain and reducing costs. This statement is true or false?

n

The merging of walt Disney company and 21st century fox in 2017 is an example of ? a. vertical integration b. horizontal integration c. conglomerate integration d. none of the above

n

Which of the following does not define market Integration? a. integration of two firms b. it means that different countries are attempting to dealt with each other especially in the economic aspects c. Attempts to combine separate national economies into larger economic regions d. none of the above

n

one of the benefits of market Integration is to improve security of supply. True or false?

n