Quiz 10

Food Galore is a regional chain of supermarkets in the Midwest. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Food Galore is most likely a ________. A. self-service retailer B. category killer C. full-service retailer D. supermarket

A

Which type of retailer typically carries deep product assortments of narrow product lines? a. warehouse clubs b. self-service retailers c. specialty stores d. factory outlets e. discount stores

B

________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping. A. Shopper marketing B. Omni-channel retailing C. Test marketing D. Online marketing

B

________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A. Sole sourcing B. Retailing C. Manufacturing D. Procurement

B

Stores that provide moderate sales assistance because they carry shopping goods about which customers need a moderate level of information are called ________ retailers. A. self-service B. full-service C. off-price D. limited-service

D