Quiz 2 Marketing 444

often does not have the tools available to conduct the research properly

Which of the following is NOT a problem a marketing research director typically faces?

a. an airport check-in at Logan Airport in Boston b. the St. Louis Art Museum c. a Radio Shack retail store d. all of the above <=======

Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?

Idealism

Which term reflects the degree to which one bases one's morality on moral standards?

Marketing Ethics

_____ is the application of morals to business behavior related to the exchange environment.

Human Subjects review comittee

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?

Right to privacy

In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?

Placebo

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?

Privacy

Many people believe that the collection and dissemination of their personal information without their knowledge or consent is a serious violation of their right to:

Conflict of interest

Mark is conducting research studies for two national rental car companies. Mark's action represent a potential:

confidentiality

One right a research participant has is that information involved in the research will not be shared with others, which is known as:

Mystery Shoppers

Researchers hired to visit McDonald's restaurants posing as customers are called:

Debriefing session

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n):

Custom Research

When AT&T hires a research agency to conduct research tailored to it's unique needs, this is called:

pseudo-research study

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product, this is an example of:

Informed Consent

When a respondent in a research study agrees to participate in the research study, this is known as:

Research Generalist

Which of the following can effectively serve as a link between management and the research specialist?

a. conducting a study that is not needed b. addressing the wrong issue c. sampling difficulties d. all of the above <=======

Which of the following errors become more prominent when research studies are rushed?

Spyware

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

Cross-funtional Teams

3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing who share a common purpose, such as new-product development. These types of teams are referred to as:

a. quick turn-around b. more objectivity <===== c. better collaboration with employees d. cheaper costs

All of the following are advantages of in-house research EXCEPT:

User

Another term for the sponsoring client in research studies is the:

More objectively

A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project:

advocacy research

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute. What type of research is the firm being asked to conduct?

Standardized Research Service

A research organization that specializes in studies about advertising effectiveness is an example of a(n):

Research assistant

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?

Relativism

Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs?

Research suppliers

Commercial providers of marketing research services are called: