Quiz 3 consumer behavior

Marketers use results from AIO surveys to_______.

a) define target markets b) create a new view of the market c) position a product d) all of the above D) all of the above

Which of the following is a level of a people extended self?

a) individual self b) inner self c) community level d) all of the above D

Linda named her car, which she drove to work everyday, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has _____ her car.

anthropomorphized

The ideal self is a reference to our more realistic appraisals of the qualities we have and don't have. ********

false

AIO surveys help measure______.

lifestyles

Match.com and eharmony.com measure identifiable personal characteristics called _____.

personality traits

________ occurs when symbolic meanings of different products relate to one another, they are frequently used together and are part of the same lifestyle

product complementarity

_______ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market ( and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium

psychographics

If products take on masculine or feminine attributes, they said to be _______.

sex-typed

Lifestyle marketing takes the position that people express their personalities through the way they _____.

spend their leisure time and disposable income

A consumer is attached to an object to the extent that she relies upon it to maintain her self concept. ********

true

Every time Tim goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave him. This charm has never failed to help him get a good hit. The charm has become a part of Tim's extended self.

true

The ideal self is a person's conception of how she _______.

would like to be

What are important to know in order for marketers to be able to predict consumer behavior?

a) personality traits b) economic conditions c) social conditions d) all of the above D) all of the above

_______ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.*****

archetype

______ are universally recognized ideas and behavioral patterns.

archetypes

The Pillsbury Doughboy and the Jolly Green Giant are examples of _____.

brand personalities

Brand personality is a set of traits people attribute to a product as if it was a person

true

Self-image congruence models say that we choose products when attributes matches the self.

true

Sarah posted photos of herself at a concert to her facebook profile. She also liked,forwarded, and commented on a twitter post. Sarah also has a profile on tinder, and although she is single she doesn't really use it that much. All of these are examples of Sarah's _______.

digital self