Quiz Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs, Chapter 12: Distributing and Promoting Products and Services
Wade Scott bought an AZPX brand skateboard because all of the "other guys" were buying them. Scott was influenced by a(n) _____ factor. a)social b)demographic c)conceptual d)individual
a)social
When Mars, Inc. decided to make Snickers available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy. a)distribution b)promotion c)possession d)pricing
a)distribution
Which of the following is a step in the new-product development process? a)test the new product b)develop new-product ideas c)all of the above d)screen ideas
c)all of the above
Which of the following statements describes an advantage that personal selling has over other forms of promotion? a)The sales message can be varied according to the motivations and interests of each prospect. b)Personal selling can be directed only to qualified prospects. c)Personal selling costs can be adjusted by controlling the size of the sales force. d)All of the above statements describe how personal selling is superior to other forms of promotion.
d)All of the above statements describe how personal selling is superior to other forms of promotion.
Which of the following is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty? a)frequent-buyer programs b)event sponsorship c)sweepstakes and contests d)advocacy advertising
a)frequent-buyer programs
_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers. a)Product managers b)Wholesalers c)Service providers d)Market managers
b)Wholesalers
The _____ is a specific group of consumers toward which a firm directs its marketing efforts. a)utility group b)target market c)demand group d)package market
b)target market
Chewy candy manufacturers are coming out with more true-to-fruit flavors, with some companies even fortifying their confections with vitamin C to make them more fruit-like. From this information, you can surmise that the chewy candy industry is in the _____ stage of the product life cycle. a) introduction b) decline c) maturity d) growth
c) maturity
Crafts R Us marked packages of yarn down to a quarter apiece to attract more customers into the store. This was below the store's cost. The packages of yarn were intended to be a _____ to increase store traffic: a)markdown b)bargain leader c)loss leader d)customer-targeted product
c)loss leader
According to the _____, a firm should first identify consumer needs and then produce the goods and services that will satisfy them. a)customer satisfier b)total exchange concept c)marketing concept d)sales concept
c)marketing concept
The Minnesota State Fair recently held an endurance competition in which consumers held on to a brand new Ford Mustang to see who can hold on to the car the longest to win it. An article in the local paper about the winner of the competition is an example of which promotional activity? a)personal selling b)media handling c)public relations d)advertising
c)public relations
Which one of the following is a commonly used method for market segmentation? a)benefit b)volume c)psychographic d)all of the above
d)all of the above
Which of the following is NOT an example of a promotional goal? a)increasing the use of products b)providing information c)creating awareness d)delivering the product
d)delivering the product
The chain of manufacturer, agent, wholesaler, and retailer through which items like towels, sheets, and rugs flow is called a(n) ______ channel. a)promotional b)service c)industrial d)distribution
d)distribution
Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear. Abercrombie & Fitch operate: a)convenience stores b)hypermarts c)factory outlets d)specialty stores
d)specialty stores