recency effect

some exceptions for order effect

Some questions are better saved to the end - Sensitive questions - Demographic questions Sometimes order cannot be counterbalanced - e.g., skaters being judged, prospective mates, grading of exams

order of questions

The order in which questions are asked influence the way in which they are answered.

people prefer

a to b 1 to 2 etc

when do judges avoid extreme categories?

at the beginning of a series Creates a basis for evaluation and prevents inconsistencies in later judgments

In some cases, the most recent evidence has more weight than......

first impressions.

serial judgments

initial moderation of judgments. When repeated judgments are made (not merely one judgment at the end)

Factors influencing initial moderation of judgment

judgments made along the way (no oppertunity to revise judgment w/ more data judgments must be uncertain (wait until the end of a game) series length (if only one judgment, no need for extremism)

order and context matter

normatively, choice should be independent of irrelevant or less preferred alternatives, BUT IT IS NOT

when does the recency effect occur most often?

when someone can remember the recent information better than the initial information.