Salesforce Marketing Cloud Consultant - Practice Questions

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met? A. Check the Scope by User box in Marketing Cloud. B. Create a User in Sales Cloud with a System Administrator Profile. C. Ensure that the User has the correct profile in Marketing Cloud. D. Ensure that the User is assigned as System Administrator in Sales Cloud.

A

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilised to make this happen? A. Publication Lists B. Subscriber Keys C. Profile Center D. Send Logging

A

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose, given the customer's requirements and available resources? A. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website. B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website. C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages. D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

A

A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used? A. Currency B. Decimal C. Number D. Float

B (!!! Appeared in the exam !!!)

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database? A. An automation that queries the Complaint data view. B. An automation that generates the Unsubscribe Event Extract. C. An automation that queries the Unsubscribe data view. D. An automation that generates the Complaint Tracking Extract.

A

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse. • Contact records will be augmented by relational data tables via Contact Builder. • The customer data file will contain 5M records with 40+ attributes. • Customer ID will be used as the unique identifier for each contact. • One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. Which statement differentiates the use of data extensions over lists? A. Data extensions are necessary for Contact Builder. B. Data extensions allow for add/update Import File Activity. C. Data extensions can store HTML code as an attribute. D. Data extensions support Customer ID to be used as Subscriber Key.

A

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability? A. An additional IP address B. Register the new domain in Setup > From Address Management C. An additional private domain D. An additional Sender Authentication Package

A

A customer provides a file containing only new and updated subscriber records exported from its marketing database. • The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily. • The customer requires that the import completes prior to 4AM. • On average, the file will contain about 2 million rows of data each day. Based on the customer's requirements and recommended best practices, how should the daily file be imported? A. Import the file to a data extension, using the 'add and update' method. B. Import the file to a list, using the 'update only' method. C. Import the file to a list, using the 'add and update' method. D. Import the file to a data extension, using the 'overwrite' method.

A (!!! Appeared in the exam !!!)

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case? A. Subscriber Key B. Contact ID C. Member Record D. Data Extensions

A (!!! Appeared in the exam !!!)

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information? A. Campaign Email Tracking Report B. Email Performance Over Time Report C. Email Send Report D. Account Send Summary Report

A (!!! Appeared in the exam !!!)

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email? A. Use a web-safe font for text that closely matches the brand's custom font. B. Build an email as one image, with all text saved in the brand font. C. Edit an email's HTML to list the custom brand font in the style tag's font-family property. D. Build an email using multiple images, with all text saved in the brand font.

A (!!! Appeared in the exam !!!)

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity? A. Advertising Studio B. Audience Studio C. Social Studio D. Interaction Studio

A (!!! Appeared in the exam !!!)

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts? A. Verification Activity B. Script Activity C. Query Activity D. Stop Activity

A (Explanation: A Verification Activity can be used to prevent emails from being sent if they exceed a certain number of contacts. A Verification Activity checks the number of records in a data extension or list and stops the automation if the number is above or below a specified threshold.) (!!! Appeared in the exam !!!)

A customer needs to import data from an SFTP site. The customer wants to: • Segment the contents of the file and then send emails. • Transfer the file to the SFTP site at various times daily. • Send to data extensions. Which workflow should meet these requirements? A. Triggered Automation: Import File > SQL Query(s) > Send Email(s) B. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s) C. Scheduled Automation: Import File > SQL Query(s) > Send Email(s) D. Triggered Automation: Import File > Group Refresh > Send Email(s)

A (Explanation: If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.)

ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should ABC Company take in order to create Send Classifications? (Choose two.) A. Define custom Reply Mail Management. B. Define a Delivery Profile. C. Define a Subscriber specific From Name. D. Define a Sender Profile.

B, D

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use? A. Keyword opt in and SMS Messaging B. Smart Capture and Triggered email messaging C. CloudPages opt in to Event Journey D. Existing Email Event Notification Subscription

A (Explanation: Northern Trail Outfitters should use Keyword opt in and SMS Messaging to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Smart Capture and Triggered email messaging, CloudPages opt in to Event Journey, and Existing Email Event Notification Subscription are not the best solutions for this situation.)

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: - Emails will be built using a custom dynamic template for these messages. - Links will vary over time and across campaigns. - Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. - Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess? A. AMPscript B. SSJS C. SQL D. HTML

A (? C)

Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers? A. Profile attributes B. Preference attributes C. Publication Lists D. Preference Lists

C

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.) A. The consultant should enable deep linking in Marketing Cloud Connect configuration. B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user. C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy. D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

A, B

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.What approach should the consultant recommend? Choose 2 answers A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud. B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension C. Use Query Activities to create a Sendable Synchronized Data Extension. D. Use Data Filters to segment data to output a Sendable Data Extension

A, B

What action should be taken to increase subscriber engagement? (Choose two.) A. Adopt a Cart Abandonment Email Campaign. B. Increase the use of dynamic content in emails. C. Introduce more identity verification steps in check out process. D. Increase volume of emails to a wider audience.

A, B (!!! Appeared in the exam !!!)

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey? A. Use Data Designer in Contact Builder to relate the two data extensions. B. Utilize Entry Data on a Decision Split within Journey Builder. C. Create a Data Relationship in Email Studio to relate the two data extensions. D. Configure activities within Automation Studio to update the purchase data.

A, B (Explanation: To build an abandoned cart journey, the two steps Northern Trail Outfitters should include are: 1. Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the evaluation of data that is present at the time a contact enters the journey. This can include data from the entry source data extension, such as whether a customer has made a purchase. 2. Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for the relationship of two data extensions to be established, allowing for data from one data extension to be used in another. This will enable the evaluation of purchase data stored in a separate data extension within the Decision Split.)

A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive. Which two questions should be asked to determine a data/segmentation strategy? (Choose two.) A. Will "Version" values/meanings change, precluding reusable AMPscript? B. Will a lookup table be needed for a dynamic From Name? C. Will customers be able to sign up for the loyalty program at the store? D. Is the purpose of these emails for acquisition or retention or transactional?

A, B (? B, D) (!!! Appeared in the exam !!!)

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers A. How will Marketing Cloud and the database sync up? B. Will new users have an "Email ID"? ("Customer ID") C. What will be used as Subscriber Key? D. What publication lists will be used? E. Will the company need a custom preference center?

A, B, C (!!! Appeared in the exam !!!)

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which steps will solve how replies are managed by the application? Choose 3 answers A. Confirm that Reply Mail Management (RMM) is configured for the customer's account. B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES. C. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO. D. Confirm that an email address was provided as the Routing Address for Remaining Replies. E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

A, B, D (!!! Appeared in the exam !!!)

Online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. Customer has communicated following: - Email content will highlight new inventory each day - Small team will run both their digital marketing operations and their email program - User needs to build, test & send a daily email in less than an hour - Images for the emails will be hosted on their website CMS Which question is relevant to identify strategies for designing custom template for customer's daily promotional email? (Choose 3) A. How often will the layout of the content in a content area change? B. What is the maximum file size of the images being used? C. What From Name will be used for these emails? D. Will image URLs be available publicly? E. How often will email content be image-only with text overlaying images?

A, B, D (!!! Appeared in the exam !!!)

A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase. Which three questions should the consultant ask to design the data structure for this solution? (Choose three.) A. How long after the behavior occurs will a subscriber need to enter a journey? B. How are subscribers identified in your web analytics? C. Should customers exit the journey when the goal is met? D. How many messages should be included in each journey? E. Should a single customer exist in multiple journeys at the same time?

A, B, E

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: • They currently have 3 million customers. • They email customers twice a week with no known deliverability issues. • Their contract includes one Sender Authentication Package (SAP). What response articulates proper IP warming? Choose 2 answers A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers. B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses. C. IP ramp-up is important to establish a positive sender reputation. D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.

A, C

Which two statements are correct regarding Attribute Groups? (Choose two.) A. They link data extensions to Contacts. B. They link subscriber lists to Contacts. C. They link data extensions to other data extensions. D. They link data extensions to subscriber lists.

A, C

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers) A. Get existing records updated with new Keys sourced from Sales Cloud instance. B. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address. C. Identify what key the customer wants and have the MC Contact model control it. D. Purge the current records and carry on with new keys sourced from Sales Cloud.

A, C (? A, D)

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which three settings should be confirmed? (Choose three.) A. Reply Mail Management (RMM) is configured for the customer's account. B. The RMM setting "Delete auto-replies and out-of-office replies" is set to NO. C. An email address was provided as the Routing Address for Remaining Replies. D. The RMM setting "Unsubscribe Manual Requests" is set to YES. E. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

A, C, D (!!! Appeared in the exam !!!)

What is a correct statement about Send Log data? Choose 3 answers A. Can be accessed via Query activities. B. Can be incorporated into standard reports. C. Can be stored for a set period of time. D. Can be added to a standard data view. E. Can be included in measures and filters.

A, C, E

What is a correct statement about a database of record? Choose 2 answers A. A database of record is a centralized storage repository of data about objects or people. B. A database of record is any database containing subscriber data. C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber. D. A database of record is a system in which a subscriber's status is maintained

A, D (!!! Appeared in the exam !!!)

A publishing company has presented the following: ✑ A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. ✑ A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical. ✑ The customers' expiration date is included in the data file. What component should the customers' solution include? (Choose three.) A. Automation Studio B. Triggered Send C. Suppression list D. Data Filter E. Template-based emails

A, D, E (!!! Appeared in the exam !!!)

Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.) A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool. B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely. C. Automation Studio and Journey Builder allow users to define a wait activity based on duration. D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio. E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.

A, D, E (? A, B, E) (!!! Appeared in the exam !!!)

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions. Which sequence of activities would best accomplish this? A. Engagement Split > Send email > Wait > Random Split > Send email B. Random Split > Send email > Wait by Duration> Engagement Split > Join > Send email C. Decision Split > Send email > Engagement Split > Send email D. Random Split > Send email > Join > Decision Split > Wait > Send email

B

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this? A. Use a text-response message template with embedded AMPscript to capture the response. B. Use an info capture message template to capture the response. C. Use an outbound message template with embedded AMPscript to capture the response. D. Use a vote/survey message template to capture the response. Reveal Solution

B

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended? A. One parent business unit and a child business unit for each franchise owners B. One parent business unit and a child business unit for franchise owners. C. A parent business unit for each franchise owner D. One business unit.

B

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement? A. Create a Salesforce Data Extension for the user to select during a Guided Send. B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud. C. Create data validation rules for the integrated user in Sales Cloud. D. Add custom links to the page layouts in Marketing Cloud

B

ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: • Maintain ABC Company's master suppression list. • Configure data relationships. • Create new subscriber attributes. Which role should be assigned to the IT staff member? A. Administrator B. Data Manager C. Analyst D. Content Creator

B

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks: • Maintain NTO's master suppression list • Configure data relationships • Create new subscriber attributes Which role should be assigned to the IT staff member? A. Analyst B. Data Manager C. Administrator D. Content Creator

B

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is: • Compiled in a database in the website Content Management System (CMS). • Imported into Marketing Cloud nightly at 11 p.m. What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud? A. Engagement metrics will be passed into Marketing Cloud. B. They will need to integrate with the Marketing Cloud SOAP API. C. Unsubscribes should be synchronized between senders. D. The third-party send list should be pulled from the CMS

B

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario? A. Personalization strings B. AMPscript C. SQL Query D. Guide Template Language

B (!!! Appeared in the exam !!!)

A customer is creating a re-engagement campaign. Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should consultant recommend to meet the criteria? A. Use SQL Query & Import activities from Automation Studio to inject subscribers into DE used as an Entry Source by Journey Builder B. Use Tracking Extract, File Transfer & Import activities from Automation Studio to inject subscribers into a DE used as an Entry Source by Journey Builder. C. Use Data Extension Extract & Import activities from Automation Automation Studio to inject subscribers into a CloudPage used as an Entry Source by Journey Builder D. Use SQL Query & File Transfer activities from Automation Studio to inject subscribers into an API Event used as Entry Source by Journey Builder

B (Explanation: By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address. Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis.)

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account andSales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud? A. API User checkbox is selected, no roles are assigned to user. B. API User checkbox is selected Administrator & Marketing Cloud Administrator roles are applied. C. API User checkbox is deselected, Marketing Cloud Viewer role is applied D. API User checkbox is deselected, all available roles are assigned to user.

B (Explanation: Explanation: The API user created in Marketing Cloud for Marketing Cloud Connect should have the API User checkbox selected and the Administrator & Marketing Cloud Administrator roles applied. This ensures that the user has access to all features and functions in Marketing Cloud and can perform API calls between Marketing Cloud and Sales) (!!! Appeared in the exam !!!)

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row. Which activities could be used to fulfil this requirement? A. Salesforce Data Entry, SQL Query Activity, Task Activity B. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity C. API Event Entry, SQL Query Activity, Task Activity D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

B (Explanation: To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud.)

Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently? A. Scheduled Automation > File Transfer > Import > Series of Query Activities B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends D. Triggered Automation> Import > Data Extension Extract > Marketing Journey

B (Explanation: To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions.) (!!! Appeared in the exam !!!)

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link? A. %%view_as_webpage%% B. %%view_email_url%% C. %%vawp%% D. %%view_online%%

B (Explanation: This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5. ) (!!! Appeared in the exam !!!)

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.Their web server should receive a notification when the email is sent. Which solution should they use? A. Single Send journey with an API Event entry source B. Triggered Send Definition C. Multi-Step journey with an API Event entry source D. Transactional Messaging API

B (? D)

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement? Choose 2 answers A. Increase volume of emails to a wider audience. B. Increase the use of dynamic content in emails. C. Adopt a Cart Abandonment Email Campaign. D. Introduce more identity verification steps in check out process.

B, C (!!! Appeared in the exam !!!)

Why would a contact fail to enter a Journey Builder interaction? (Choose three.) A. The interaction has an A/B/n split, and the contact does not meet the criteria. B. The interaction allows re-entry only after exiting, and the contact already exists. C. The contact falls below the High Water Mark. D. The contact did not meet the entry criteria. E. The entry event was not fired via Automation Studio.

B, C, D (!!! Appeared in the exam !!!)

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative. How should this distributor-specific sender profile be configured in the Marketing Cloud? Choose 2 answers A. Pick "Choose from list," selecting the from name and from email values from the list of account users. B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values. C. Match the external keys of the sender profile and data extension containing account representative details. D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

B, D

A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for entry? (Choose two.) A. A form hosted on the company website that fires the entry event via SOAP API. B. A form hosted on the company website that fires the entry event via REST API. C. A SmartCapture form hosted in CloudPages that updates a Profile attribute. D. A SmartCapture form hosted in CloudPage that populates the entry source.

B, D (? A, D)

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? A. Outbound B. Info Capture C. Data Capture D. Text Response

B, D (? A, D)

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices. Which reasons warrants this implementation? Choose 2 answers. A. Support non-English responses with Reply Mail Management. B. Localized language and display options based on location and culture. C. Tracking information for campaigns sent by each office. D. Localized physical mailing address displayed in the default email footer

B, D (? B, C) (!!! Appeared in the exam !!!)

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: • Customers who searched for an item on their website. • Customers who abandoned a cart on their website. • Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers A. Should customers exit the journey when the goal is met? B. How are subscribers identified in your web analytics? C. How many messages should be included in each journey? D. How long after the behavior occurs will a subscriber need to enter a journey? E. Should a single customer exist in multiple journeys at the same time?

B, D, E

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector. Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers A. Use the web analytics platform to trigger behavioral remarketing emails. B. Track web activity from a click on an email URL back to a specific email campaign. C. Pass web conversion data back into Marketing Cloud for use in email reporting. D. Recognize web traffic as originating from email instead of another channel. E. Match subscribers to web activity by passing Subscriber ID through email links.

B, D, E

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors should be considered before finalizing the number of business unit they need to purchase?(Choose 3 answers) A. Number of Marketing Cloud users. B. If testing/development business unit($) is required C. If data/content needs to be segregated between brands/geographies D. Number of brands/geographies which NTO operates E. Number of Sales Cloud sandboxes

B, D, E (!!! Appeared in the exam !!!)

A company collects subscriptions on its website. It does the following: • Compiles that subscription list in a database in the website Content Management System (CMS). • Posts this encrypted list to Marketing Cloud nightly at 11 p.m. • Uses Marketing Cloud as the database of record. • Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements? A. File Transfer, Data Extract, Filters, Sends B. File Transfer, Query, Measures, Sends C. File Transfer, Import, Measures, Sends D. File Transfer, Import, Query, Sends

D

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created? A. Salesforce Campaign Entry Source on the Lead Object B. Salesforce Data Entry Source on the Contact Object C. Salesforce Data Entry Source on the Account Object D. Welcome Email Configuration on the Account Object

C

A consultant wants to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions named Subscribers and Orders, and the customer needs to include key information from both tables, such as: • CustomerID • FirstName • EmailAddress • OrderID • OrderDate • ShippedDate Which SQL statement should the consultant use? A. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate JOIN Orders On CustomerID=CustomerID B. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN Orders ON CustomerID=CustomerID C. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN Orders T2 ON T1.CustomerID=T2.CustomerID

C

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles' A. Suppression list B. Exclusion data extension C. Auto-suppression list D. Publication list

C

A customer has several values that need to be used in the body of an email send: • The data would be stored in a reference data extension, related on SubscriberKey. • There may be one or more records for each subscriber. • The audience is generally over 1 million subscribers. • The content is time sensitive and should be sent as quickly as possible. • The customer is not using "catch and release" sending. • The reference data extension contains 25 columns. Which method should be used? A. AMPscript a single Lookup Function B. Server Side Javascript a single LookupOrderedRows Function C. AMPscript a single LookupOrderedRows Function D. Dynamic content via the Dynamic Content Wizard

C

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria? A. Import the identified subscribers into a list when creating the send. B. Create an exclusion data extension populated with the identified subscribers. C. Query contacts from the Einstein Engagement Frequency data extension when creating the send. D. Create a suppression list populated with the identified subscribers.

C

The customer has these requirements for storing engagement data in their data warehouse: - All email open and click activity must be pulled daily from the Marketing Cloud. - Output files must meet the specific requirements for the data warehouse. - All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements? A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity C. Query activity to pull data view information > Extract activity of data extension > Transfer activity D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

C (!!! Appeared in the exam !!!)

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended? A. Create a new business unit for the new brand. B. Request a second SAP for the existing business unit. C. Request a Private Domain to be added to the existing business unit. D. Implement a new SSL Certificate for the new brand.

C (Explanation: A Private Domain is an email address that is separate from the main domain and allows for the creation of campaign-specific email addresses, which can then be used to target distinct audiences. This would allow Northern Trail Outfitters to create emails and landing pages specific to each brand without having both brands associated with the same domain, thus preventing any overlap or confusion between the two. Additionally, a Private Domain can help ensure deliverability and compliance, as it allows for more granular control over the sending domain.) (!!! Appeared in the exam !!!)

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision? A. Shared Salesforce Data Extensions will be enabled in up to 5 business units. B. Custom profile and subscription centers will not be required. C. Once an account is upgraded to Multi-Org, it cannot be turned off. D. Existing accounts cannot be upgraded to Multi-Org

C (Explanation: One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an account is upgraded to Multi-Org, it cannot be turned off. This means that the account will permanently have separate integrations for each business unit and Salesforce org, and some features may not work as expected in Multi-Org mode.)

Bank wants to send series of emails to new customers that open a checking/savings account. Emails will be used to educate and inform customers regarding their current account and other bank offerings. • Data for the campaign will be in two DEs: Customer & New Accounts • The Customer DE is currently used for more campaigns and is updated at 1:00AM • The New Accounts data is encrypted and will be placed on SFTP at 10:00PM Which automated workflow meets the clients requirements? A.Scheduled automation(ATM), starts at 2:00AM & executes Data Extract Activity→Import File Activity→SQL Query Activity→Wait Activity→Send Email Activity B.Drop ATM, executes File Transfer Activity→Import File Activity→SQL Query Activity→Wait Activity→Send Email Activity C.Scheduled ATM, starts at 2:00AM & executes a File Transfer Activity→Import File Activity→SQL Query Activities→Wait Activity→Send Email Activity

C (Explanation: Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.)

What are data extension data retention policies? A. Settings to "soft" delete all data in a Data Extension so there is no data loss. B. Settings to control when a data extension creates a back-up of the data it contains. C. Settings to define when a data extension or the data within the data extension is deleted. D. Settings to prevent users from deleting a Data Extension created by another user.

C (Explanation: There is no concept of soft delete or Archive.) (!!! Appeared in the exam !!!)

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign? A. Refresh Mobile Filtered List and Outbound Send B. Import Mobile Contacts and Outbound Send C. Refresh Mobile Filtered List and Send SMS D. Import Mobile Contacts and Send SMS

C (Explanation: To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list.) (!!! Appeared in the exam !!!)

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source? A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source. B. Use a Query Activity in Automation Studio to create a segment before entering the journey. C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder. D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

C (Explanation: To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter.)

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs? A. Query Activity > API Event > Automation Studio Activities B. Import Activity > Decision > Journey Activities C. Query Activity > Data Extension Entry Source > Journey Activates D. Salesforce Entry Event > Query Activity > Automation Studio Activities

C (? A)

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use? A. Exclusion List B. Suppression List C. Exclusion Script D. Auto-suppression List

D (? B) (!!! Appeared in the exam !!!)

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should NTO take? Select One A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder. B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes. C. Create a user-initiated message to logged-in customers to send once the website is restarted D. Create and send an apology email that includes a discount for a future purchase to all customers.

C (? A) (Explanation: The answer can be A or C. But the most appropriate solution is A. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.)

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended? A. One business unit. B. One parent business unit and a child business unit for franchise owners. C. One parent business unit and a child business unit for each franchise owners D. A parent business unit for each franchise owner

C (? B)

A customer wants to send an email from Sales Cloud on behalf of the record owner. How should the consultant meet this requirement?Choose 2 answers A. Use the Organization-Wide Email address. B. Use a custom Delivery Profile. C. Use a custom Send Classification. D. Use the Send From Record Owner option

C, D

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers A. Business Units can have more than one parent Business Unit. B. Subscribers can only appear in one Business Unit. C. Business Units can mirror an organization's operational structure. D. Business Units can share information with other Business Units.

C, D

Northern Trail Outfitters (NTO) is launching a new campaign, driving them to redesign their data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? (Choose two.) A. All filters created before will adapt automatically to the new cardinality. B. One of the data extensions must be deleted from the attribute group in order to change the cardinality. C. All scheduled sends using a filter based on one of the data extensions should be reviewed. D. A contact may not show up in the filter based on one of the data extensions.

C, D

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their SFMC account now include a separate BU for EO and company secure new sender authentication package for EO using private domain e-EO.com. Select the statement that correctly describes implication of this recommendation. (Choose 2) A. The IP address included in the sender auth. package will have the same reputation as the ones used for NTO. B. The EO BU can also have the NTO authentication package applied simultaneously for cross-marketing emails. C. The private domain, e-EO.com, will be used for all link wrapping, image URLs & landing page URLs. D. The e-EO.com domain will act as "from address" for emails and authenticate using SPF, SenderlD & DKIM authentication.

C, D

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre- segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive. What question should be asked to determine a data/segmentation strategy? Choose 2 answers A. Will customers be able to sign up for the loyalty program at the store? B. Is the purpose of these emails for acquisition or retention or transactional? C. Will multiple languages be used, with a "From Name" lookup table needed? D. Will version values/meanings change, precluding reusable AMPscript?

C, D (!!! Appeared in the exam !!!)

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? A. SOAP API Calls updating objects B. CreateSalesforceObject() AMPscript C. Login Calls D. Bulk API

C, D (Explanation: Login calls count as one API call for each login request, and Bulk API calls count as one API call for each batch of records processed. All API calls made by both Marketing Cloud Connect and the Marketing Cloud APIs are counted against this limit. For example, when a user logs in to the Marketing Cloud, this will count as one API call. Additionally, when a Bulk API job is created, this will count as one API call per batch of records processed.) OR A, B (Explanation: SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit.) OR A, D ?

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information: • Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal • Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount • Products: ProductID, SKU, Name, Description, Cost, Price Which two actions should be taken in Data Designer? (Choose two.) A. Create a one-to-many relationship between Orders and Order_Details. B. Create a one-to-one relationship between Orders and Order_Details. C. Create a one-to-one relationship between Order_Details and Products. D. Create a one-to-one relationship between the contact record and Order_Details.

C, D (? A, C)

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this? A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

D

A customer wants to automate the send of monthly promotional email. Customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15. day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Given the customer's requirements, which method should be used to automate their monthly promotional email? A. Create a triggered automation that includes an import activity and triggered send. B. Create a scheduled daily automation that includes an import activity and user-initiated send. C. Create a scheduled monthly automation that includes an import activity and triggered send. D. Create a triggered automation that includes an import activity and user-initiated send.

D

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended? A. Create and execute a Data Filter on the_Click data view. B. Create and execute a Subscriber Engagement report. C. Create and execute a Tracking Extract. D. Create and execute a SQL Query against the _Click data view.

D

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to: • Use an existing Paste HTML email for the first send. • Make only minor changes to the email creative for future sends. • Use an existing Measure to build the subscriber audience for current and future sends. • Deploy emails manually for now, but possibly automate in the future. Which configuration is recommended for the re-engagement email send? A. Triggered Send B. Guided Send C. Automated Send D. User-Initiated Send

D

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension. What skillset is needed? A. AMPscript B. CSS C. HTML D. SQL

D

Northern Trail Outfitters (NTO): • Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations. • Prefers not to use custom roles unless it is absolutely necessary. • Email Specialist resides in multiple business units. Using best practices, how should a consultant create and assign roles for NTO? A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists. B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists. C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units. D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

D

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS? A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

D

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use? A. Automation Studio and Interaction Builder B. Journey Builder C. Automation Studio D. Automation Studio and Journey Builder

D

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. How should the consultant facilitate this within Contact Builder? A. Create three distinct Attribute Groups that link each data extension directly to Contacts. B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

D

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation? A. Do they need to support UTF-8 characters in their SMS? B. Do they need to support different From Names by country? C. Do they need to have independent reporting on SMS sends by country? D. Do they need to support inbound messages in each country?

D (Explanation: Supporting inbound messages in each country would require additional long codeimplementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation.)

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits? A. Journey Data using CRM Report Import Activity to Salesforce Data Extension B. Journey Data queried from main data extension C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes D. Contact Data using Synchronized Data Sources

D (? C)

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement? A. All Subscribers, since these are synchronized in real time B. Import from Salesforce Report in Automation Studio C. Event Data from the Entry Event in Journey Builder D. Synchronized Data Extensions with a filter

D (Explanation: Synchronized data extensions are data extensions that are automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. They can be configured with filters to limit the records that are imported based on criteria such as field values or record types. By using synchronized data extensions with a filter on the consent checkbox field, NTO can import their Sales Cloud data into Marketing Cloud and leverage it within Journey Builder. Synchronized data extensions can be refreshed as frequently as every 15 minutes, which meets the requirement of having no more than 30 minutes delay. ) (!!! Appeared in the exam !!!)

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communcations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign. Which solution should the consultant implement? A. A File Drop Automation with User-Initiated Send Definitions B. User-Initiated Send Definitions with Filtered Data Extensions C. A Multi-Step Automation with User-Initiated Send Definitions D. A Multi-Step journey with Data Extension/Automation entry source Reveal Solution

D (Explanation: The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud)

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation? A. Salesforce Data Extension B. Salesforce Report C. Synchronized Data Extension D. Salesforce Campaign

D (Explanation: To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder)

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend? A. One parent BU and two child BUs with their own Sender Authentication Packages. B. One parent BU with three additional private domains. C. One parent BU and one child BU D. One parent BU and three child BUs with their own Sender Authentication Packages.

D (Explanation: To recommend a scalable business unit hierarchy for Northern Trail Outfitters and its three subsidiaries, the consultant should suggest one parent BU and three child BUs with their own Sender Authentication Packages. This will allow each subsidiary business to have their own branding, content, and subscribers, as well as access to aggregate reporting and shared subscribers from the parent BU. Each child BU should have its own Sender Authentication Package to authenticate its email sends with its own domain and branding.) (!!! Appeared in the exam !!!)

Northern Trail Outfitters (NTO) recently launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members. Which integration should allow NTO to select an audience of these subscribers' A. Behavioral Triggers B. Advertising Studio C. Marketing Cloud Customer Data Platform D. Contact Builder Attribute Groups

D (Explanation: To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data.)

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up? A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback. B. Journey Builder Transactional Send Journey. C. Automation with a Send SMS and Send Email activity in separate consecutive steps. D. Journey Builder multi-step journey with an API entry event and a decision split.

D (Explanation: To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference.)

ABC Company wants to automate sending of shipping notices and customer survey. - Shipping notices will be sent 1 a day. - The shipping file will be placed on FTP after 4:00PM - The shipping data will be sorted in Shipping Notice DE. - Field in DE will contain the shipping date. - The survey needs to be sent at 9:00AM, exactly 10 days after the customer's order ships. Which workflow would most effectively enable to do this? A. Automation 1: Triggered Import File→Filter→Send Email→Wait→Filter→Send Email B. Automation 1: Scheduled to run daily at 7:00PM Import File→Filter→Send Email→Wait→Filter→Send Email C. Automation 1: Scheduled to run daily at 7:00PM Automation 2: Scheduled to run daily at 9:00AM Import File→Filter→Send Email→Filter→Send Email D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00AM Import File→Filter→Send Email→Filter→Send Email

D (? C) (Explanation: If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP.)