Salesforce User Experience Designer
How can you encourage reps to use Salesforce? A. Publicly recognize reps who use Salesforce frequently B. Publicly humiliate reps who aren't in your top 10 for logins C. Let everyone do their own thing, and don't bother yourself with who is using Salesforce D. Offer no training so reps can learn to use it on the job
A
What are the benefits of a docked prompt? A. It stays put while the user navigates around. B. It has a Dismiss button. C. It can display embedded gif images. D. Its prompt isn't intrusive. E. You can place it in one of six positions on the page.
A
As a sales representative, I need the ability to take ownership of a new lead and document the progress so that I can provide consistent insight to my pipeline. Which acceptance criteria are best suited for the user story example? (Choose three) A. Able to update lead status with New, Prospecting, Dead, or Closed B. Access to opportunity object C. Assign ownership to yourself from the lead queue D. Access to lead object.
A, C, D
How can executives sponsor Salesforce and support adoption? A. Never log in to Salesforce B. Use Salesforce exclusively for reporting, and ask their teams to do the same C. Stay silent during launch D. Make it known that reps who already have a sales method don't have to use Salesforce
B
How can the five elements of the cycle of exclusion help during the design process? A. The five elements help you find your center, so that you can design from a wholesome perspective. B. The five elements are questions you can ask during the design process to help identify potential mismatches and exclusion habits. C. The five elements have to be addressed at the same time. D. The five elements help you, so you can be on autopilot during the design process.
B
How does Consequence Scanning help teams get started in Ethics by Design work? A. It gives them a reason to outline their plan and deadlines. B. It prompts them to think beyond immediate impact to consider how communities might be affected. C. It helps them think through a more Waterfall versus Agile approach to project management. D. It enables them to talk and brainstorm freely, without the pressure of taking notes or clarifying suggestions.
B
What are some early indicators of success when measuring user adoption of Salesforce? A. Login rates and ROI increase B. Login rates and record updates C. Record updates and ROI increase D. Trailhead usage and record updates E. Login rates and Trailhead usage
B
What are the four key user engagement scenarios? A. Onboarding, Help, Troubleshooting, Questions B. Onboarding, Feature Discovery and Adoption, Troubleshooting Help, Deeper Learning C. Welcome Mat, Prompts, Help Menu, Tooltips D. Phase 1, Phase 2, Phase 3, Phase 4 E. In-App Guidance, On-Demand Training, In-Person Training, Videos
B
What are three inclusive design principles? A. Recognize inclusion; ignore diversity; one size fits all. B. Recognize exclusion; learn from diversity; solve for one, extend to many. C. Recognize diversity; learn from experts; focus on one person. D. Recognize imperfection; learn from diversity; one size fits one.
B
What is a characteristic of acceptance criteria? A. Limited to three testing statements. B. Answered with only a true or false. C. Listed from easiest to hardest. D. Only written in negative phrasing.
B
What is one of the benefits of working with exclusion experts instead of designing for them? A. People don't know what they want, so you have to design for them. B. You get more insights from exclusion experts who can help you create a better product or solution. C. You get less input from the community. D. You have less research to do.
B
What is something you should ask your executives to do before you start building your Salesforce org? A. Make a large Vegas-style bet with you that Salesforce will work B. Commit to supporting Salesforce by being part of communications or requiring participation from their teams C. Make Salesforce their full-time job D. Sit down with each sales rep to discuss Salesforce with them
B
What is technology adoption? A. When you introduce a new technology to your company B. Getting people to use the solution or software that their company has purchased for them C. Choosing just the right technology solution D. An impossible task you should avoid
B
What does the what in a user story describe? A. The feature the user needs. B. The limitations placed on the user. C. The user's goal. D. The user's perspective.
C
What is an outcome of a successful pilot? A. You get to network with colleagues who can help your career B. You can officially say you did a pilot C. You get feedback from your end users about what can be improved before launch D. The sales team knows who you are
C
What should you do after adding a new feature? A. Contact only the person who suggested that feature B. Tell your boss C. Generate excitement by announcing the news, and train users how to use the feature D. Go on vacation
C
What's the most important thing you will learn from documenting your current sales processes? A. Who your best sales reps are B. How your sales process differs from other organizations C. Where your process needs improvement D. Which sales leaders actually answer their emails
C
Which of these should you avoid when assessing user satisfaction? A. Distributing a survey B. Formal business process review C. Ignoring user feedback D. Chatter poll E. Chatter collaboration
C
Which training method can be saved and used again for reps who are hired after you do your initial training? A. In-person training B. Train the trainer C. Video D. None of the above
C
Why is it detrimental to use an undefined user as the who in a user story? A. Undefined users require multiple user stories. B. Acceptance criteria for an undefined user requires extra work. C. Intention of the user can't be clearly defined. D. User stories aren't meant to be written for users outside of the company.
C
Why should your company focus on improving its adoption rate? A. Improving adoption rates protects your reputation because you recommended Salesforce B. Because sales reps need another way to use their time C. Because high adoption leads to high ROI D. So Salesforce can have more users
C
Why would you customize the Help Menu? A. To add contextual help for each page in the app B. To add a link to contact Salesforce support C. To add a section to the Help Menu for your company's onboarding resources D. To push updates to users E. To add resources about working in Salesforce Classic
C
A successful inclusive designer practices skills such as? A. Identifying ability biases and mismatched interactions between people and the world. B. Creating a diversity of ways to participate in an experience. C. Designing the best way to use a product. D. A and B E. A and C
D
How should you gather feedback on Salesforce? A. Stop reps in the hallway to see what they think B. Request that the team email you with any ideas C. Don't bother. It's already perfect D. Create a process that you can easily manage and track, such as a survey
D
What are examples of how you can measure business performance in Salesforce? A. Opportunity Win/Loss Ratio B. Number of active licenses C. Lead conversion rates D. A and C E. B and C
D
What are some reasons you can cite to build a business case for inclusion? A. Inclusion leads to high costs, and therefore isn't worth it. B. Inclusion can lead to innovation and differentiation. C. Inclusive products appeal to a broad market and help increase customer engagement. D. B and C E. A and C
D
What are ways the persona spectrum informs the design process? A. The persona spectrum helps designers identify those who experience the most mismatches and the human motivations behind product interactions. B. The persona spectrum is a way to identify the average user. C. The persona spectrum covers physical, cognitive, emotional, and societal dimensions of humans. D. A and C E. B and C
D
What does the Office of Ethical and Humane Use focus on? A. Understanding the direct impacts of our products on the world B. Embedding ethics into product design, development, and delivery C. Creating an office of ethics in each region of the globe D. A and B E. B and C
D
What is a way for leadership to support inclusion? A. Leaders should set the expectation that inclusion is a long game. B. Leaders should tell the truth about where the company stands with inclusion. C. Leaders shouldn't reward inclusive practices. D. A and B E. B and C
D
What is the right time to tackle your company's adoption problem? A. The right time is only before you launch Salesforce B. It is only at launch C. It is only after adoption has become a problem D. Right now. You can use most tactics at any point in your Salesforce journey
D
What should you avoid doing when downloading an AppExchange dashboard? A. Informal training sessions to learn how to use the dashboards B. Installing the dashboard in a developer org C. Deleting dashboards if they don't fit your needs D. Installing the dashboard immediately into your production instance E. Communicating the availability of the dashboard to stakeholders when it's ready
D
What's one thing user stories help you do? A. Ensure all specifications and details are listed at the beginning of the project. B. Decrease the need for collaboration. C. Add restrictions that avoid future mistakes. D. Focus on customer/end-user success.
D
What's the difference between the social definition and medical definition of disability? A. The social definition means that people talk more. B. The social definition recognizes that disability is about mismatches between the features of a person's body and the world around them. C. The medical model of disability describes disability as the result of a physiological or cognitive difference. D. B and C
D
What's the key difference between the shut-in-shut-out model of exclusion and the cycle of exclusion? A. The shut-in-shut-out model is the best way to approach inclusion. B. The shut-in-shut-out model of exclusion is a fixed approach. C. The cycle of exclusion is always in motion and exclusion can happen at any point in the cycle. D. B and C E. A and C
D
Which elements should be included in your launch materials? A. Acronyms like CRM B. How Salesforce will benefit your sales reps C. Where reps can find training D. B and C
D
Which is a good way to determine what features your salespeople will need in Salesforce? A. Base it on what features you used at your last company B. Use your intuition and knowledge about salespeople C. Ask a fellow admin what features they use D. Ask your salespeople via surveys or focus groups
D
Which of the following adoption resources are available to you for free? A. Trailhead B. Consulting partners C. Adoption Webinars D. A & C
D
Which of the following apply to Consequence Scanning workshops? A. It purposefully inserts friction into the product development process. B. It aims to mitigate negative or unintended consequences and identify opportunities for impact. C. It offers an innovative scanner technology through the use of AI and crisis management software. D. A and B E. B and C
D
Which of the following is true about inclusive design? A. Inclusive design is the same as universal design. B. Inclusive design means creating a diversity of ways for people to participate. C. It's important to learn from exclusion experts during the inclusive design process. D. B and C E. A and B
D
Why would you add prompts? A. A new feature is enabled. B. Users aren't taking advantage of a valuable feature. C. Users frequently leave tasks incomplete. D. A and B E. B and C
D
What components can you use for on-boarding? A. Welcome mat B. Field-level Help C. Prompts and Popovers D. A and B E. A and C
E
Which of the following are ethical differentiators? A. A focus on building trusted AI B. Regular lunch-and-learns on ways to incorporate corporate social responsibility C. Responsible tech development during times of crisis D. A and B E. A and C
E
Why should you prioritize co-creative activities? A. People can influence each other to adopt ideas that are politically viable—not just technically feasible B. Diverse opinions power new and creative solutions C. People need a break from their normal day-to-day in order to see the light D. Naysayers will realize that they are in the minority and there is #safety-in-numbers
B
What two tools should a UX designer use to test that a user without a mouse can navigate and interact with a web page? A. Touch screen emulator B. Keyboard C. Screen reader D. Voice dictation
B, C.
How do the relationship design mindsets improve your work? A. You connect with family and friends to stay relaxed. B. You create customer advocates and develop business sponsors. C. You activate the potential of relationships to make your business stronger. D. You rewrite your company's values to influence other businesses. E. You design and deliver products faster.
C
Which two of these WCAG restrictions are crucial to follow when designing animation for the web? A. Minimal color contrast B. Aspect ratio of at least 600x800 C. Limited flashing or blinking D. Animations longer than 5 seconds can be stopped or paused.
C, D
What's one tool a business can use to strengthen employee relationships? A. Swag B. Social media C. Digital bulletin boards D. Journey Mapping E. Team website
D
What is a benefit of telling a story during your demo? A. Stories create emotional connections. B. Stories take little time to create. C .Stories are memorable. D. A and B. E. A and C.
E.
True or false: qualitative data gives you user feedback on the app's qualities and how users feel about them. A. True B. False
True
What does WCAG stand for?
Web Content Accessibility Guidelines
When considering how a button relates to the rest of an established design system, what must you keep in mind? A. Hierarchy B. Geometric shapes C. Color D. Macro and micropatterns
A. (When designing a new button, the existing button hierarchy must be taken into consideration).
When testing for keyboard accessibility, which three of these functionalities should be verified? A. Keyboard Focus is Visible B. Actionable items receive focus C. Nonmodal dialogs can be navigated D. Interactive elements can be navigated
A, B, D
As a sales representative, I need the ability to take ownership of a new lead and document the progress so that I can provide consistent insight into my pipeline. Which acceptance criteria are best suited for the user story example? (Choose 3) A. Able to update lead status with New, Prospecting, Dead, or Closed B. Access to opportunity object C. Assign ownership to yourself from the lead queue D. Access to lead object.
A, C, D
What is a key consideration for using color responsibly with accessibility in mind? A. Ensure there's enough contrast between adjacent colors B. Use bright, easy-to-find colors C. Ensure color is the only indicator of intended meaning D. Only primary colors should be used as they are the most accessible.
A.
Why is Usability testing important to UX designers? A. It allows designers to observe and record how users complete assigned tasks. B. A product cannot go live without at least three usability tests. C. Usability testing is all-encompassing and removes the need for other forms of testing. D. Usability testing is easily executed and does not require a lot of planning
A.
Cloud Kicks needs an org for development, user acceptance testing, and training, without compromising the data and applications in production. Which Salesforce feature should they use to accomplish this? A. Production org B. Full Sandbox org C. Scratch Org D. Developer Sandbox org
B
How can you build quality in? A. Avoid making our code too simple. B. Make sure everyone is responsible for quality. C. Assign the testing role to one person D. Split our teams into "engineers" and "quality engineers."
B
How can you use design to strengthen relationships with customers? A. Convince your customer to buy your product. B. Listen to your customer's needs and challenges when creating solutions. C. Tell them why your product is the best. D. Offer free giveaways for new products. E. Explain why their problem isn't your company's fault.
B
How do we define Scrum at Salesforce? A. A centralized framework that enables managers to own work for the team B. An adaptable framework that empowers teams to own their deliverables and process C. A structure that creates a large team of people to work together D. A process that creates uncertainty and instability
B
True or false: In rapid prototyping, iteration, testing, and feedback should happen only once. A. True B. False
B
What are some early indicators of success when measuring user adoption of Salesforce? A. Login rates and ROI increase B. Login rates and record updates C. Record updates and ROI increase D. Trailhead usage and record updates E. Login rates and Trailhead usage
B
What can you do to prime your audience for awesome ideation? A. Supply beverages that amp up your creative mojo: caffeine and sugar B. Start with creative warm-up exercises that get people to think outside the box and have fun C. Start with live music D. Set ground rules including the processes and topics that are not up for discussion
B
What criteria does relationship design add to the human-centered design requirement of desirability, feasibility, and viability? A. Community, collectivity, clarity B. Inclusivity, sustainability, ethics C. Credibility, relatability, unity D. Productivity, empathy, intimacy
B
What do we mean by "definition of done"? A. Definition of done is a way to tell if your dinner is ready. B. Definition of done ensures we have finished everything we expect, so there are no surprises down the line. C. Definition of done is a standard that cannot be changed or evolved. D. Definition of done helps push partially tested work to deployment.
B
What feature does a screen reader user commonly use to navigate through a page? A. Voice dictation B. Heading structure C. Tabbing through the page until the correct section is found D. Using Command + F on Mac or Control + F on Windows E. A mouse
B
What is a benefit of using a persona? A. It represents your inner personality. B. It creates a relatable connection with your customer. C. It explains topics from your own viewpoint. D. It gets your talk track down.
B
What is a characteristic of acceptance criteria? A. Limited to three testing statements. B. Answered with only a true or false C. Listed from easiest to hardest D. Only written in negative phrasing
B
What is a way design systems help with keeping you agile in the design process? A. Design systems help you keep track of design tasks and projects. B. Design systems have a library of premade assets and standard formats you can reuse and integrate. C. Design systems generate high-fidelity prototypes using AI, so you're generally hands off. D. Design systems give you point and click, drag and drop tools to create prototypes in one place.
B
What is one reason to choose agile processes? A. The project's objectives and outcomes are crystal clear. B. The team's project has a lot of unknowns, and we need to adapt to discovery as we go. C. The team has all the expertise and knowledge already. D. The team has been given a project plan with all the steps defined.
B
What is the first step in outlining your storyboard? A. Create your slides in Google Slides. B. Draw your story on a whiteboard. C. Build your demo. D. Lay out each device in chronological order.
B
What is the focus of service design? A. Improving the user's experience with a product or service. B. Creating a consistent brand experience for customers across distinct interactions. C. Designing a viable customer service product that fits your organization's business model D. Not causing harm to any person - even people who aren't users or customers - and especially those who have been historically marginalized.
B
What's one way the lean principles influence our agile process at Salesforce? A. We believe that multitasking is an efficient way of working B. The roles of quality engineer and engineer were merged so that everyone focused on quality. C .We expect to tell people how to do their job. D. We make large decisions as far in advance as possible so that we can plan better.
B
When capturing and clustering your notes always... A. Capture and cluster alone first, then present to your colleagues for validation B. Look for data that confirms or upsets your existing hypotheses C. Enlist the help of your interviewees in the process D. Sort and discard anything that isn't immediately useful
B
Which is the best research method to help understand what people do? A. Attitudinal B. Behavioral C. Quantitative D. Qualitative
B
Which mindset involves being vulnerable, recognizing our mistakes, and repairing our relationships? A. Empathy B. Courage C. Intention D. Compassion E. Trust
B
Why should you find ways to empathize with your customer through design research? A. To convince your team that people care about your unconventional ideas B. To truly understand your customer and judge if your solution will make a difference in their lives C. To collect evidence that supports budget requests D. Because their lives are super interesting and you can live vicariously through them
B
Why should you futurecast before you start ideating? A. To avoid wasting time and resources if the problem won't even exist in a few years B. To future-proof your innovation work C. To find new challenges to solve D. To ensure that you have credibility as thought-leaders
B
What is the best practice to keep prototypes as low-to-mid-fidelity during the early stages of rapid prototyping? A. When high-fidelity design is done, the time for feedback and testing is over. B. Rapid prototyping involves quick feedback and iteration so high-fidelity would be a waste of time. C. Testers are easily distracted by high-fidelity design and therefore feedback is minimal. D. Rapid prototyping tools are made to create only low-to-mid-fidelity designs.
B.
When designing a user engagement journey, what's the difference between the message and the purpose? A. The purpose is what you say to the user; the message is why you say it. B. The message is what you say to the user; the purpose is why you say it. C. The message is the tone of the guidance, and the purpose is the business value. D. The message is a higher priority than purpose.
B.
What is an example of a macropattern? A. Clicking next B. Creating a record C. Making a button D. Calculating UX debt
B. (Creating a record in Salesforce is repeatable, fits multiple record types, and represents a high-level interaction)
A UX designer has created a prototype on a sandbox containing various assets from the SLDS, such as icons and buttons. It will be developed using Lightning components. After reviewing, the customer requests the colors be changed to their company's brand colors. Which feature should the designer recommend? A. Loading custom SVGs B. Styling hooks C. Standard SLDS classes D. Custom CSS classes
B. (styling hooks are placeholders in the SLDS style sheet)
How will your futurecast impact your innovation process? A. It will weed out the teammates who don't share our vision for the future B. It will manage the expectation that you will know the emerging trends even while you're obsessively focused on today's challenges C. It will stretch your team to create a bolder and more relevant "How Might We" Quest to drive innovation D. It will find startups that the company should acquire that already have an amazing solution in this space
C
On-device testing helps give stakeholders what? A. A sense of how the app will affect the device's battery life B. A sense of appreciation when you tell them they can keep the device C. A sense of how the app will look and act like in real life D. A sixth sense about the success of the app
C
Salesforce is the ____ of your demo story. A. Hero B. Challenge C. Helper D. Victory
C
What are the goals of relationship design? A. Considering shareholders B. Designing for long-term use of a product C. Encouraging social connection, engagement, and values D. Asking your friends for feedback E. Selecting the best seats at the movies
C
What can you do to help provide users safeguards when completing a form? A. Build in multitasking functionality. B. Do not allow credit card input. C. Provide a way to go back and edit the form input. D. Use a clear red outline to indicate when there is an error. E. A and C
C
What does the what in a user story describe? A. The feature the user needs B. The limitations placed on the user C. The user's goal D. The user's perspective
C
What is a lean principle that mirrors our Ohana culture? A. Just-in-Time Decisions B. Build Quality In C. Respect People D. Deliver Fast
C
What is a prototype? A. A polished, proven solution ready for commercialization B. A technical product category C. A low-fidelity manifestation of an idea, meant to be tested D. The final product of a long R&D process
C
What is the core difference between archetypes and personas? A. Personas have common household names, while archetypes have cool names B. Archetypes describe characteristics of a user type, while personas express the personality of a market segment C. Personas represent demographics, and archetypes represent behavior D. There is no difference—organizations use these terms interchangeably
C
When designing ideation workshops, which tactic will enable successful outcomes? A. Securing the coolest space in your corporate headquarters, like the boardroom B. Inviting only people at the same level—holding separate workshops for executives, for middle management, and for everyone else C. Immersing all stakeholders in a process of innovation in which all voices are heard D. Ensuring there are no distractions like music, posters, or surprise visitors
C
Which of the following is the best way to describe futurecasting? A. Predicting the future B. Envisioning the future we want to create C. Fishing for future opportunities that will give us a competitive advantage D. Understanding the trajectory of the market and context for your innovation
C
Which of these should you avoid when assessing user satisfaction? A. Distributing a survey B. Formal business process review C. Ignoring user feedback D. Chatter poll E. Chatter collaboration
C
Which statement is true regarding agile principles and practices? A. Agile principles are the detailed logistics of how a team works. B. Agile practices defines the frameworks teams use to get things done C. Agile practices are a wide variety of methods for helping us get work done. D. Agile frameworks provide guidelines for roles and meetings.
C
Why did Salesforce adopt agile processes? A. We needed to slow down our delivery. B. We had to up the ante at Dreamforce. C. We needed a better process to help support our growth. D. All of the big companies had adopted agile practices.
C
Why is it detrimental to use an undefined user as the who in a user story? A. Undefined users require multiple user stories. B. Acceptance criteria for an undefined user requires extra work. C. Intention of the user can't be clearly defined. D. User stories aren't meant to be written for users outside of the company.
C
Why is it important to create a storyboard? A. Storyboards are used during your demo. B. Storyboards contain demo-ready slides. C. Storyboards are used to organize thoughts. D. A and C. E. B and C.
C
What is the goal of relationship design? A. Designing for long-term use of a product B. Focusing on the experience a person has with a product-often a digital product C. Encouraging social connection, engagement, and values. D. Focusing on an organization's processes and systems that impact a user's entire journey with the organization.
C.
Which is an important principle of the Salesforce personas? A. They are tied to the users' titles and roles B. They focus on users' demographic characteristics C. They are based on users' goals, behaviors, and motivations. D. They are based only on the things users do in the Salesforce platform, rather than on all of their job responsibilities.
C.
Cloud Kicks is adding a new product line and asks its UX designer to conduct research to learn how its customers organize products and services. Which research method should be used? A. Web analytics B. A/B Testing C. Card sorting D. Eye tracking testing
C. Card Sorting
Which of these can help you integrate personas into your design and development process? A. Send an email to the project team with all personas listed, assuming priority and value will be obvious. B. Make sure the project team focuses equally on all of the personas rather than aligning on a primary persona. C. Encourage the project team to only focus on the revenue-generating personas first. D. Schedule a meeting with your colleagues to introduce the personas, and collaborate on writing user stores.
D.
Beyond mouse clicks and visual positioning of content on the screen, what should a designer also consider? A. How a feature is operable with only a keyboard B. How fast the page will load C. The proper JavaScript event to listen for keyboard input D. Users who switch between input modes E. A and D
E
To get others to sketch their ideas, it's best to: A. Ask them to come to the meeting prepared with their best sketches. B. Be clear on the intention and goals. C. Give them sketches to react to. D. A and B E. B and C
E
What combination of keys do keyboard-only users use to navigate through a page? A. All keys B. Left and Right Arrow keys C. Tab and Left and Right Arrow keys D. Shift and Arrow keys E. Tab and Arrow keys
E
What is an example of eliminating waste? A. Making sure you make the most of your time and multitask on different things B. Lots of meetings that help you plan the next meeting C. Forgetting to use the recycling and compost bins D. Work that is incomplete when the deadline arrives E. Creating a team definition of ready that guides what the team needs before they start work
E
What should you focus on when creating a high-fidelity prototype? A. Prototype the highest fidelity possible—a working version of the app. B. Prototype the areas your stakeholders want to see. C. Prototyping the areas you have the most questions about. D. A and B E. B and C
E
Which of the following guidelines apply when you're using text on non-solid backgrounds? A. Gradient backgrounds can only be vertical. B. Text input must have a minimum 3:1 contrast ratio against the page background. C. Only heading text may appear on non-solid backgrounds. D. Always define a backup background color. E. A, C, and D
E
Which of these describes good data quality? A. Data volume B. Data completeness C. Data accuracy D. A and B E. B and C
E
What is a key consideration for using color responsibly with accessibility in mind? A. Ensure there's enough contrast between adjacent colors. B. Use bright, easy-to-find colors. C. Ensure color is the only indicator of intended meaning. D. A and C
A
What is one of the most valued parts of the agile manifesto? A. Working software B. Processes and tools C. Comprehensive documentation D. Following a plan E. Contract negotiation
A
What is the core purpose of an archetype? A. To represent behaviors and habits exhibited by a market segment throughout the design process B. To tell stakeholders heroic stories about the opportunity with familiar fictional characters C. To avoid leaving clues that might reveal the identity of the people you interviewed in confidence D. To summarize your findings into one powerful character that anyone can understand
A
What is the purpose of the Dare phase? A. To unleash collective creativity, suspend disbelief, and dream up the the way things should work B. To challenge stakeholders to take smart, calculated risks C. To prove that your organization won't tolerate fear of change #innovationwarriors D. To play with two canines
A
Which of the following is a good example of an activity that helps you futurecast? A. Collect the latest weird and wacky cultural experiences in your city B. Tweet predictions to see if people retweet them—or if the press picks them up C. Create mockups of future products and experiences, then put them on an e-commerce site to see if anyone will buy them D. Attend Burning Man
A
Why should you create a Minimum Loveable Product (MLP) versus a Maximum Loveable Product? A. To truly delight your most loyal customers and ensure immediate adoption, versus solving the problems of all your customers, who may take more effort to reach B. To develop the most loveable marketing tactics and messaging before launching C. To launch with a Freemium pricing model, then charge for additional features D. Because your users can't handle the Maximum Love you have to give
A
How can we tell if a team is truly agile? A. The team is improving and evolving their product and process. B. The team follows the exact process every time. C. The team infrequently delivers something of value to our customers. D. Team activities focus on technology.
A
How can you inspire your audience to stretch their imagination? A. Share inspirational stories of innovations relevant to your organization and customers B. Share visualizations of your team's best ideas to date to get feedback C. Share organizational mythology D. Share highlights from your organization's annual report
A
In design, research is needed to help you understand what? A. The users' needs, and how design will meet those needs. B. How to conduct better surveys and one-on-one interviews. C. When to make assumptions during the design process. D. What Easter eggs you should include, and where to put them.
A
True or false: A wireframe can be a low- to mid-fidelity prototype. A. True B. False
A
True or false: Recognizing ethical risks during product design, development, and delivery is an important step in an Ethics by Design approach. A. True B. False
A
Use ____ in your mockup Google Slides. A. placeholders B. screenshots C. Google images D. videos
A
What Salesforce declarative component can a UX designer use for onboarding? A. Field-level help B. Popover C. Setup Assistant D. Welcome Mat
A
What are three common forms of empathic research methods to gain deep insight into your customers? A. Embodying, shadowing, and interviewing B. Fishing, online research reports, and analyzing their social media accounts C. Workshops, data mining, and interviewing D. Friending them on social media, online surveys, and trolling the dark web
A
What aspect of systems design allows you to build for multiple uses, viewpoints, and structures? A. Accessibility B. Clarity C. Durability D. Scalability
D
What is Card Sorting?
Card sorting is a UX research technique in which users organize topics into groups.
A marketing manager wants to create a new product object for their offerings. They ask the UX designer to visually represent all the products an account has purchased on their record page. What standard Salesforce configuration should the designer consider? A. Create a Product to Account master-detail relationship, then add a related record of an Account to the Product record Page. B. Create an Account to Product master-detail relationship, then add a related list of Products to the account record page. C. Create a Product to Account lookup relationship, then add a related list of Accounts to the Product record page. D. Create an Account to Product lookup relationship, then add a related list of Products to the Account record page.
D
An effective helper statement for a customer interested in delivering exceptional customer service is: A. LiveMessage helps you communicate better. B. LiveMessage is the best customer service strategy. C. LiveMessage eliminates the need for a web browser. D. LiveMessage lets agents send messages to customers instantly, reducing case resolution time.
D
How do Job Stories help your team succeed? A. They define the best job descriptions for the innovation team B. They define current features of your product, service, or user experience that are best meeting customer needs C. They describe new products or services that will better meet customer needs D. They help you embody your customer and understand their situation, motivations, and goals, which will then help inspire new products or services
D
In systems design, the most important relationship is the one between which two entities? A. Micropatterns and macropatterns B. User-centered thinking and user-centered design C. System requirements and user requirements D. Individual elements and the overall user experience
D
What approach to synthesizing your research may reveal deep insight from your research? A. Review diverse quotes and try to rewrite them as one quote that represents everyone B. Go to dinner with a friend and role play your subjects to see how your friend reacts C. List all the things that surprised you and analyze why you were surprised by them D. Seek out recurring themes, including pain points (discrepancies between people's perceptions and their expressed reality)
D
What are examples of how you can measure business performance in Salesforce? A. Opportunity Win/Loss Ratio B. Number of active licenses C. Lead conversion rates D. A and C E. B and C
D
What are some of the key benefits of an agile approach? A. It prescribes one very rigid process for everyone to follow. B. It ensures one big delivery at the end of the process. C. It places our teams at the center of everything. D. It allows teams to continuously adapt based on current knowledge.
D
You should shadow someone to: A. Study the person without having to get permission first B. Map their digital presence C. Develop empathy by helping them do their work D. Directly observe their behavior in person
D
What criteria does relationship design add to the HCD requirements of desirability, feasibility, and viability? A. Credibility, relatability, emotionality B. Collectivity, community, ambiguity C. Intimacy, productivity, empathy D. Inclusive, sustainable, ethical E. Clarity, unity, intellect
D
What should you avoid doing when downloading an AppExchange dashboard? A. Informal training sessions to learn how to use the dashboards B. Installing the dashboard in a dev org C. Deleting dashboards if they don't fit your needs D. Installing the dashboard immediately into your production instance E. Communicating the availability of the dashboard to stakeholders when it's ready.
D
When presenting a user story, it's best to: A. Make the presentation interactive. B. Solicit feedback with sketches. C. Have a working app so you can show it during the presentation. D. A and B E. B and C
D
When should a floating prompt be used? A. When your message is longer than one sentence. B. When you want to include short, step-by-step instructions that the user can consult while they work C. When you want to embed a walkthrough video D. When your goal is to have readers acknowledge information without specifically completing an action.
D
When you're in the discovery phase, what should you think about when shaping your discovery questions? A. Participant compensation is significant and you interview people only outside of their work hours B. You should always recruit the widest range of people for your study (even if they're entirely unrelated to the focus of the problem you're researching). C. Each of your stakeholders' desired outcomes, so that you can align your findings to them as closely as possible D. The aim and scope of your study, what you're exploring , and which people you plan to interview
D
Which is an accurate definition of Ethics by Design? A. An effort to design cross-functional ethics training programs for employees B. The award-winning film by a controversial artist from a faraway place C. An infographic reminding you of the important value of ethics at Salesforce D. The incorporation of ethical principles into the process of designing, building, and shipping software and services
D
Which tactics will help you rapidly prototype your MLP? A. Sketch your favorite app, replacing its branding with yours B. List ten or more must-have features that users will expect in your solution C. Whiteboard one screen with a few key features and ask ideators to change them with different color markers D. Use visual icons to express functionality, such as a magnifying glass for search
D
Why is it best practice to prepare select elements of Salesforce Lightning Design System, rather than importing everything into your prototyping tool? A. It helps you stay efficient, focusing on the assets that are needed for the design. B. It helps you stay flexible, since you can incorporate custom assets as needed, like logos and color scheme. C. It helps you with AI-powered design tips and tricks from Einstein. D. A and B E. A and C
D
What feature does a screen reader user commonly use to navigate through a page? A. Voice dictation B. Tabbing through the design to find the right section C. Using the Find Function D. Heading structure
D.
What's one thing user stories help you do? A. Ensure all specifications and details are listed at the beginning of the project. B. Decrease the need for collaboration C. Add restrictions that avoid future mistakes. D. Focus on customer/end-user success
D.
