SB Ch17

One way to facilitate a smart retail strategy is to use the ____ Ps.

six or 6

The role of the retailer is to help ____. -the consumer and manufacturer -the consumer only -the competitors in the industry -the manufacturer only

the consumer and manufacturer

Which of the following are part of the atmosphere of a store? Multiple select question. -Lighting -Prices -Music -Buyers

-Lighting -Music

Which of the following refers to the controllable characteristics of a store related to presentation? -Promotion -Co-op advertising -M-commerce -Atmosphere

Atmosphere

Conventional supermarkets tend to have higher profit margins on some items and smaller margins on others. Which of the following product types do conventional supermarkets typically have the smallest margin on? -Produce -Dairy products -Meats -Beauty aids

Beauty aids

Which of the following retailers offers a narrow but deep assortment of merchandise? -Extreme-value retailers -Drugstore chains -Category specialists -Specialty stores

Category specialists

Which of the following best describes a self-service food store that offers a wide range of groceries, meat, and produce with only a limited assortment of nonfood items such as health and beauty aids? -Conventional supermarket -Flea market -Limited-assortment supermarket -Extreme-value food retailer

Conventional supermarket

Which of the following terms refers to the number of channel members used at each level of a marketing channel? -Channeling frequency -Distribution intensity -Marketing consistency -A consumption tier

Distribution intensity

Omnichannel retailers price items the same regardless of channel. -True -False

False

Service retailers, who sell services rather than merchandise, are a small and shrinking retail sector. -True -False

False

The categories and characteristics of retailers are the same in every industry. -True -False

False

The competition in food retailing could best be characterized as which of the following? -Unimportant -Average -Highly competitive -Not at all competitive

Highly competitive

One advantage of using the ____ channel over the ____ channel is the much higher probability of having a deeper assortment of merchandise available. -Internet; retail -Internet; mobile -retail; Internet -catalog; Internet

Internet; retail

Which of the following is true of the Internet channel compared to the store and catalog channels? -It makes it more difficult to enter new markets. -It helps retailers offer a greater variety of products. -It makes it more difficult to collect information about consumer behavior. -It makes it more difficult to personalize products and services.

It helps retailers offer a greater variety of products.

Which of the following is true of the supply chain of an omnichannel retailer? -It usually involves decentralized inventory. -It usually involves a single distribution center. -It often includes multiple distribution centers. -It eliminates the need to provide an integrated shopping experience.

It often includes multiple distribution centers.

What is the correct term for when a manufacturer or retailer sells in more than one channel? -Unichannel -Polytomous -Omnichannel -Multimedia

Omnichannel

Which of the following is NOT one of the six Ps? -Price -Promotion -Partnerships -Product -Place

Partnerships

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following six Ps? -Personnel -Place -Presentation -Price

Personnel

For retailers, knowing how much to charge for a given product reflects proficiency in which of the six Ps? -Promotion -Place -Product -Price

Price

Which of the following is a type of food retailer? -Department -Pharmacy -Supercenter -Category killers

Supercenter

Which of the following is NOT a type of retailer that falls under the general merchandise retailing category? -Wholesaler -Department -Off-price -Home improvement centers

Wholesaler

Guitar Center reinforces its image of selling high-quality musical equipment in its stores and catalogs and on its website. This is an example of providing a consistent ____ across all channels. -CRM -brand image -supply chain -retail partner

brand image

A product is made by a manufacturer and is then delivered to a given retailer. The route or pathway that the product takes to get from the manufacturer to the retailer is known as ____. -channel placement -channeling -product placement -channel structure

channel structure

Because each of the channels is somewhat ____, a critical decision facing multichannel retailers is the degree to which they should or are able to integrate the operations of the channels. -different -profitable -lengthy -inexpensive

different

Retailers like Dollar General fall into the category of ____ stores. By contrast, retailers like Macy's are considered ____ stores. -drug; specialty -department; full-line discount -department; drug -extreme-value; department

extreme-value; department

Effective omnichannel operations need a(n) ____, which consists of a centralized customer data warehouse that houses a complete history of each customer's interaction with the retailer. -vertically integrated supply chain -integrated CRM system -sustainable competitive advantage -personalized service at all levels

integrated CRM system

Imagine that Apple conducts a seminar with Best Buy employees on new features in Apple's latest iPhone. This would be an example of the ____ educating the ____ on how to use and consequently sell its new product. -manufacturer; retailer -consumer; retailer -retailer; manufacturer -retailer; consumer

manufacturer; retailer

Getting customers into the stores by using newspapers, magazines, television, and social media refers to advertising in the ____, whereas displays and signs placed at the point of purchase or in aisles is advertising in the ____. -warehouse; media -public; private -store; media -media; store

media; store

One of the retailer's most fundamental activities in fulfilling the needs of the target market is to provide the ideal blend of ____ and ____. -labor; service -merchandise; promotion -service; price -merchandise; service

merchandise; service

One strategy that Starbucks uses is opening stores in areas where competing coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under ____ within the six Ps framework. -place -price -promotion -product

place

One consideration in retail strategy is trying to figure out what to charge a customer for a given brand within a product category. This consideration refers to ____, one of the elements of the six Ps framework.

price

In omnichannel marketing, customers expect ____ consistency for the same SKU across channels. -delivery schedule -shipping fee -sales tax -pricing

pricing

When a retailer advertises using newspapers, magazines, television, and social media, the retailer is using ____, one of the six Ps.

promotion

A manufacturer will seek out partnerships with ____ who will sell the manufacturer's products and/or services to the final consumers.

retailers or retails

Personalized ____ refers to ways in which the firm literally helps the consumer during the online shopping experience, personalized ____ refers to how the firm tailors the website for the consumer based on past shopping patterns. -service; offerings -offerings; distribution -offerings; service -distribution; offerings

service; offerings

Channel ____ refers to the way in which a manufacturer gets its products to the retailer's channels. -length -structure -placement -proliferation

structure

Omnichannel retailers ____ provide an integrated shopping experience across all their channels. -automatically -easily -struggle to -find it impossible to

struggle to

To stay competitive with other types of food retailers, conventional supermarkets have employed a number of different strategies. Which of the following is NOT a common strategy that many conventional supermarkets have adopted? -Offer health care clinics -Offer cafés -Offer banks -Offer an athletic shoe department

Offer an athletic shoe department

Which of the following are advantages that online shopping has over traditional store channels? Multiple select question. -More trustworthy -Broader selection -More information -Faster delivery

-Broader selection -More information

Amazon.com is an Internet channel that consumers use to purchase a wide variety of products. Which of the following aspects of Amazon.com are advantages it has over the store channel? Multiple select question. -Greater personalized information -Greater selection of products -Greater ability to collect information about consumer shopping behavior -Greater ability for consumers to touch and try the merchandise

-Greater personalized information -Greater selection of products -Greater ability to collect information about consumer shopping behavior

Providing help in the form of FAQs, 800 numbers, or online chats -Personalized customer service -Personalized offerings

-Personalized customer service

Creating individualized web pages for each consumer based on his or her prior history, typically derived from past purchases -Personalized customer service -Personalized offerings

-Personalized offerings

To determine how much integration is best, each retailer must address issues such as which of the following? Multiple select question. -Supply chain -Pricing -Brand image -Integrated CRM -Sales tax

-Supply chain -Pricing -Brand image -Integrated CRM

Which of the following does an integrated CRM facilitate? Multiple select question. -Targeting future promotions -Handling customer complaints -Expediting returns -Moving goods from the distribution center faster -Isolating customer experiences on different channels

-Targeting future promotions -Handling customer complaints -Expediting returns

Which of the following statements about service retailers are true? Multiple select question. -They primarily sell services rather than merchandise. -Examples include health clubs and dry cleaners. -They form a shrinking part of the retail industry. -They are a large part of the retail industry. -They are largely self-serve offering limited service

-They primarily sell services rather than merchandise. -Examples include health clubs and dry cleaners. -They are a large part of the retail industry.

Which of the following are ways in which retailers help satisfy customers' needs regarding product? They provide ____. Multiple select question. -limited service since consumers would rather wait on themselves. -customers restricted and reduced product access. -a mix of services relating to the products they sell. -products in the quantities their customers wish to buy. -an assortment of products geared toward their target market.

-a mix of services relating to the products they sell. -products in the quantities their customers wish to buy. -an assortment of products geared toward their target market.

The competition in food retailing could best be characterized as which of the following? -Unimportant -Highly competitive -Not at all competitive -Average

Highly competitive

Brookstone is a retailer known for opening stores in airports, where they have a captive market. This is an example of employing which of the following six Ps to one's competitive advantage? -Presentation -Product -Price -Promotion -Place

Place

Distribution intensity is typically divided into how many levels? -Three -Two -Five -Four

Three

Category specialists, or category killers, are ____ stores that offer a narrow but deep assortment of merchandise, where assistance is typically only found in certain areas of the store. -generic -department -warehouse club -big-box

big-box

In an omnichannel system in particular, it is most important for the retailer to provide a consistent ____ across all channels. -supply chain -advertising mix -distribution system -brand image

brand image

A(n) ____ strategy is when manufacturers and retailers work together to sell products and/or services in more than one channel (e.g., store, catalog, and Internet).

multichannel, omnichannel, multi channel, or omni channel