scm homework 4

Which of the following would be considered a Supply Chain Risk Management activity? Develop a formal risk management program Diversify the supply base Increasing safety stock All of the the answer choices

all of the answer choices

Which of the following is important in developing successful relationships in a partnership? Commitment by top management Interpersonal business relationships between employees of the companies Mutual/compatible needs that result in a win-win situation for the partners All of these

all of these

Which of the following is important for external process integration to be successful? Successful internal process integration Willing and competent trading partners Both A&B Neither A&B

both a&b

The online retailer Amazon.com has decided to send consumers of the new J.K. Rowling book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased. This type of marketing/promotion is an example of: Clickstream selling Cross-selling Segmented selling Target marketing

cross selling

Companies work very hard to reduce the number of customers who don't return. This customer defection is often referred to as Balking Clickstream defection Customer churn Revenue exodus

customer churn

Which of the following identifies the key customers, determines their needs, and then develops products and/or services to meet those needs? Collaborative management Customer relationship management Demand management Product development and commercialization

customer relationship management

25. Use the following tables to answer questions 25-30: Your company is looking for a new supplier from which to source widgets. You have identified three separate suppliers: X, Y, and Z. You have been tasked with grading each supplier across numerous dimensions. Based on the below tables and your own mathematical computations, answer the following questions to the best of your ability. What dimension category across suppliers has been deemed the most critical to your firm?

customer service

RFID makes information more visible within the supply chain. True False

true

A company using a weighted-criteria evaluation system has established these 3 categories and the appropriate weight in parentheses: Quality(0.30), Delivery(0.40), Cost(0.30). Which selection below represents the company with the highest score? Note: You will have to look at the rating value of each dimension in the parentheses in the answer choices and calculation with the appropriate weights indicated in the wording above. Company A: Quality(70), Delivery(95), Cost(60) Company B: Quality(90), Delivery(80), Cost(65) Company C: Quality(70), Delivery(80), Cost(75) Company D: Quality(75), Delivery(90), Cost(60)

Company B: Quality(90), Delivery(80), Cost(65)

In a Total Cost of Ownership system, certification and training of suppliers would be considered post-transaction costs. True False

false

In a weighted-criteria evaluation system the weights of all the performance dimensions must add up to more than 1.00 and less than 100. True False

false

27. Which supplier has been ranked the best in terms of product quality? X Y Z Each supplier scores equally well

each supplier scores equally well

28. What dimension quality has been deemed the least critical to your firm? On-time delivery Price Ease of communication Customer service

ease of communication

30. The weighting scales for each dimension add up to 100. True False

false

An important initial step in the supply chain integration model is for a firm to extend process integration to 2nd tier supply chain partners and beyond True False

false

If a company is effectively focusing on its core competencies, its level of outsourcing is likely to decrease. True False

false

Segmenting customers on the basis of things like products purchased, sales history, demographic information, and desired product features can dilute the results of a CRM program. True False

false

The batching of orders is unlikely to increase the likelihood of the bullwhip effect occurring. True False

false

The development of functional silos within an organization is considered a key component to achieving successful supply chain process integration. True False

false

When web sites suggest other items for purchase based on already purchased items, this is an example of Clickstream Selling. True False

false

While a well-planned and organized CRM initiative can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for large manufacturing companies like General Motors since their touches with the customer are few. True False

false

Finding a new customer costs __________ times as much as keeping an old customer. two three five ten

five

Price fluctuations that are the result of special product promotions, quantity discounts, and other special pricing discounts by suppliers' result in Buy-back gaming Forward buying Quantity batching Shortage gaming

forward buying

You are a manager at Sunnydale Appliances. A customer who recently purchased a dishwasher contacts you with a problem and requests warranty information. According to the text, this is an example of: Posttransaction customer service Pretransaction customer service Probable customer churn Transaction customer service

posttransaction customer service

Substance disposal and recycling are part of which supply chain business process. Customer relationship management Customer service management process Product development and commercialization process Returns management

returns management

What type of major cost category is considered in the cost associated with placing and receiving the order? Pre-transaction cost Supplier-development cost Transaction cost Turnover cost

transaction cost

Smoother processes, faster cycle times, reduced new product development, and improved time-to-market are possible benefits from the increased visibility that is offered by SRM software. True False

true

When demand exceeds a supplier's finished goods available, a supplier may allocate product in proportion to what buyers ordered. This rationing often results in shortage gaming by the suppliers' customers. True False

true

According to the text, the goal of a good performance evaluation system is to provide metrics that are: Understandable, easy to measure, focused on value-added results Understandable, quantitative, focused of cost-related results Understandable, qualitative, focused on short-term results Understandable, quantitative, focused on quality-related results

understandable, easy to measure, focused on value-added results

Which of the following is NOT one of the Eight Key Supply Chain Business Processes? Customer relationship management Order fulfillment Returns management Warehouse management

warehouse management

Based on the tables and your mathematical computations, which supplier should your firm work with when it comes to ordering widgets? X Y Z Your firm should work with each supplier.

x

26. Which supplier has been ranked the best in terms of ease of communication? X Y Z Each supplier scores equally well

z